HUAWEI HONOR SET ON REWRITING THE SMARTPHONE INDUSTRY IN 2017

Honor, the world’s number one smartphone e-brand from Huawei, has recorded solid growth over 2016 and has established itself as a truly global player in the smartphone industry in just 3 years. Underpinned by an unwavering commitment to innovation and quality, Honor’s footprint has increased considerably in the space of just 3 years to span 74 different countries and regions to this day, with sales revenues topping US$6 billion and 40 million units shipped globally in 2015.

In 2016, it witnessed record sales across its range of technology-packed devices, solidifying Honor’s position as a leading global smartphone brand. The brand’s third-year anniversary caps another successful year for the millennial-centric brand as it continues its drive for innovation, and will kick the New Year off with exciting news that will propel the smartphone success story to a higher standard within the industry in 2017.

This past year has been a triumph for Honor, starting with the launch of the street smart honor 5X. The flagship device scooped an impressive seven accoladesincluding ‘Top Pick for CES 2016’ by Android Central and featured in the Top 10 smartphones that ‘stole the show’ by CRN.com.

In August 2016, Honor broke sales records at multiple retail shows such as Gitex with the launch of its flagship beauty: the Honor 8.This device offers even more value to the end user: It has phenomenal aesthetic appeal, boasting a carefully polished 15-layer craftsmanship; a 12 MP dual camera with one RGB and one monochrome sensor,as well as the Smart Key function that allows users to access Instagram with a single click and double-click for Twitterat an astonishing price of PKR 48,499.

Mr Blueking, the country manager of Pakistan commented: “2017 is going to be an exciting year for Honor. We are showing our users that premium quality is now within their reach.We see great potential for our brand in Pakistan due to the surge in the number of digital natives and high incidence of early adopters that impact the way in which we approach this complex market. For 2017, we are looking forward to bringing more smart phones to the region that meet and exceed users’ expectations, we urge the digital natives to look out for our surprise at CES 2017 Las Vegas and to visit our website to know more www.hihonor.com”.

Huawei Wins 2016 “Best Consumer Electronics Brand”

Innovation Leads Future, Passion Fuels Brand

The winners of “Best Brands 2016 – the Chinese brand ranking” were announced by The Serviceplan Group, (The largest independent communications agency in Europe) jointly with GfK(World’s renowned market research organization) at an awards ceremony taking place in Shanghai. At the event, Huawei was named“Best Consumer Electronics Brand”, beating other brands competing for the category including Apple and Canon.Other winners this year include Airbnb-Best Disruptive Brand, WeChat-Best Digital Economy Brand, and BMW-Best Emotionally Bonding Brand.

Launched in Germany since 2004, the Best Brands was designed to recognize the most successful and powerful brands. It is the first brand ranking in China to take a comprehensive view of exclusively the consumer’s opinions, evaluating it based on both emotional and behavioral dimensions – creating transparency and objectivity.

Huawei has gained popularity and success at an extremely fast rate throughout the world including the Middle East region and Pakistan, which is very diverse in nature. Tapping into such markets is a challenge itself. With its new models, features, benefits, designs, and cost effective prices, nothing can stop Huawei from becoming No.1 enterprise in terms of technology and innovativeness.

Glory Zhang, Chief Marketing Officer of Huawei Consumer Business said in his keynote speech at the ceremony“A few days ago, Time Magazine ranked the 100 most important photos in human history. Included, was the first-ever picture on a mobile phone. Can you guess, what is in that photo? A newborn baby in California, back to the year 1997. Today, Huawei has worked with Leica to redefine smartphone photography throughout the world. With the world’s first Leica dual-camera design, Huawei P9 has helped over 10 million people around the world to capture the wonderful moments in their life and turn them into artistic photos.”

Huawei’s business is growing fast. In only five years, it has grown into one of the world’s top three smartphone brands. Interbrand ranked Huawei as one of the top 100 brands since 2014. This year, it has taken a step ahead and moved to number 72.

The reason for this unprecedented success in such a short period of time is that Huawei has Innovation at the core of its business. Huawei focuses on meaningful innovations, which are vialy important to the consumer experience. This is evident with the break-through in performance and power consumption, with Huawei Mate 8 and the introduction of the world’s fastest chipset Kirin 960. And the latest Mate 9 Porsche Design, which is trending worldwide since consumers are excited to see the best combination of exquisite craftsmanship and powerful performance in a flagship smartphone.

Mr Glory Zhang further stated that on one hand, innovation leads the business. On the other hand, passion fuels the brand. It is the passion to aim high and to make a difference that unifies the overall 170,000 employees of Huawei worldwide.

DWP actively participating in Life style Exhibition

DWP Group is a nationwide leading provider of products, goods and services, specializing in the field on Consumer Electronics and Technology. This innovative technology leader is among the key participants at the Lifestyle Exhibition, held in Lahore and Islamabad on 17^th – 18^th December and 24^th – 25^th December respectively. The Lifestyle Exhibition is goingto be held on 30^th –31^st December in Karachi.

From the house DWP Group, theyfeatured EcoStar- a brand name of quality and technological excellence. EcoStar is a nationwide leading producer of LED Televisions with technological excellence.

Under the umbrella of DWP Group, the most actively participating was EcoStar. Their LED TVs are the smartest hub of home entertainment, with the most advanced technology to deliver outstanding performance. Other EcoStar products such as top-of-the-line Washing Machines, Water Dispensers, UPS, Batteries and Solar Panels were also displayed at the exhibition, to gain market recognition and awareness.

The Lifestyle Exhibition was of such nature, that on-spot shopping facility was offered by EcoStar, where the consumers could directly purchase products which grabbed their attraction. Few of the products were under special exhibition, where the on-spot buyers could avail special discount of EcoStar.

Gree being an official brand partner of the DWP Group also showcased its revolutionary AC’s on the exhibition stall. A wide range of inverters, conventional and floor standing air conditioners was exhibited for live demonstration of visitors. DWP Groups is proud of the fact that GREE is the pioneering innovator in air conditioning technology and is committed to never compromise on the quality of its components.

A New Year and A New ‘X’ – Huawei prepares for 2017

Huawei - the global technology giant, once again, brings great news for mobile-camera and photography enthusiasts, as it is now launching in Pakistan; its latest smartphone – the Honor 6X with a dual-rear camera, which was exclusively featured in  only a few high-end Huawei devices or some very expensive smartphones in the market. However, you can possess this high-end handset at a screaming competitive price.

It will surely thrill the consumers and exceed their expectations with its powerful new functions. The specifications and performance of this phone is recognized ‘Twice the expectations’ as it is designed to deliver – ‘Double the experience’. The Honor 6X is doubly upgraded from the previous model with its upgraded camera, the battery standby time as well as the RAM. All of this is expected to come at a highly affordable price as per norm for the Honor series.

All models in Huawei ‘Honor’ series that introduced over the years have won tremendous popularity among the consumers especially in Pakistan, due to their innovative functions at a proper price. Huawei has once again managed to place their finger on the pulse of a modern young mobile user’s needs through extensive research. The top three demands of all young and active users were speed, long lasting battery with short charging time and excellent camera to capture better photos.

The Honor 6X ups the ante by delivering exceptional performance which are twice of the previous models and a pioneer in mobile industry. Huawei is set to reveal Honor 6X officially with the New Year. Like the predecessors it will keep up the legacy of being a highly stylish device with a sleek metallic body. This device garnered unprecedented response and hype in multiple countries in a very short time after its launch because of its groundbreaking features. And Huawei expects the same in Pakistan. This exquisite device is expected to hit the Pakistani market at the start of January and is already causing quite a stir amongst the eager mobile enthusiasts who can’t wait to get their hands on it. You can follow Huawei Pakistan on facebook and Instagram to be the first to know more.

Limofied – Australian Rideshare and Car-Booking app Launched in Faisalabad

Limofied™ - an Australian-owned, rapidly growing ride-share, car-hire and car-booking app, has been launched in Pakistan. After a magnificent launch in Lahore recently, this team of ‘transport-management specialists’ has now launched their innovative services in Faisalabad too. 

It allows passengers using smartphones to submit a trip-request, which is then transmitted to the closest Limofied™ drivers, who use their legally registered vehicles to provide timely, comfortable, courteous and most economical transportation services, to diverse segments of consumers. 

A grand ceremony was held at a local hotel, to launch the services of Limofied™ in Faisalabad and some surrounding rural areas too. So the people of Faisalabad can now conveniently book a car for point-to-point travel, airport transfers, weddings or special events for corporate clients and leisure travels. Soon, these services will also be expanded to Karachi and all other important cities of Pakistan. Limofied will bring a whole new standard of high quality, professional car-travel services, which Uber and Careem have failed to deliver.

The wide range of Limofied features, includes ‘Le Femme’ an exclusive program for nurturing female drivers (Captains), to empower and facilitate women. It promises the ultimate security and peace-of-mind for the female passengers, who prefer to be driven around by a well-trained lady-driver. The customers can access reliable 24/7 facilities, through a world-class App, website and service center - seamlessly connected to its vast network of professional and licensed drivers. It is the ideal choice for discerning clients, who value their time & safety, while appreciating quality delivered by the industry’s best drivers, reaching them on-time, every time.   

The CEO of Limofied Technologies Ltd. – Syed Muhammad Kashif Iqbal stated that: “Being a Pakistani living abroad, it was my desire to make innovative contributions to empower the deprived segments in our motherland, through technological solutions, that create sustainable employment opportunities. Limofied is the first platform that is introducing ‘Motorcycle Taxi’ in Faisalabad, allowing the bike-owners to earn a respectable income. 

Limofied has added two more services in its App at Faisalabad Launch. A service called MOTOTaxi, (Motorcycle Taxi) and the Rickshaw. The App will now allow the students of the university and college to travel on less using its MOTOTaxi service, a motorcycle taxi service which will cost less then the conventional travel. It will create ease of travel for students and will also create jobs. Faisalabad has a massive population of the Rickshaws and at present the community is looking for the solution where they can call the Rickshaw with ease rather then running after them on the roads. Limofied App will cater for the both new MTOTAXI and RICKSHAW services along with the Limofied Business Class and Premium Economy.

MOTO Taxi Fares are as follows:

Base Fare: 50

Per Km: 5

Per Min: 1

Minimum Fare: 70

Rickshaw Fares are as follows:

Base Fare: 50

Per Km: 15

Per Min: 1

Minimum: 70

After Lahore, Limofied is proud to expand to Faisalabad - which is the birth-place of its Chief Technology Officer & Co Founder - Mr Zahid Khan. The vast business-community in the industrial hub - Faisalabad is very happy to see that Limofied has a firm belief in the great potential of this business hub of Punjab. Kashif expressed his commitment and love for the people of Faisalabad. 

With the CPEC – Gwadar project being built throughout Pakistan, our business community needs world-class services. Limofied will make sure that various consumer-segments get their desired quality of services – Business-class facilities for the business travelers and premium economy services for the economy travelers. With Limofied; everyone will be a winner.

The Chief Technical Officer of Limofied - Muhammad Zahid Khan stated that: We have created the most innovative transport-management application, customized to Pakistan’s needs. We have a vision to empower the local businesses by providing them the most versatile platform, to deliver a wide range of world-class services, with unmatched convenience. Limofied has successfully optimized the advantages of today’s revolutionary telecom technologies and mobile networks.

Limofied™ is already available in most major cities of Australia and many European cities too. Its network is growing rapidly due to its cost-effective pricing, transparency and simplified app design. After Pakistan, this service will soon be launched in many other regions including: USA, UK, Canada, Middle East and Asia.

‘Always On Time’ is the key promise of Limofied, as it delivers an unparalleled degree of reliability along with Multiple Options for Booking your rides in advance, via our website, phone or mobile app. At the end of the ride, the passengers get an auto-generated e-receipt for the exact amount you have paid. Using proprietary technology, every car in the Limofied fleet is tracked. The passengers can also track their ride through our mobile app. In-app text messages, along with email updates, are sent to the customer, when the car is on its way and when it has arrived at a pick up location. For more details please visit: https://www.limofied.com/

Huawei Mate 9 smartphone creates the rush in Pakistan

Huawei’s latest Flag-ship device - the Mate 9 landed Pakistan intensively in 7^th December. Mate 9 is the first mobile around the world that co-designed with Porshe so far in the history which inaugurated a brand new era.  This is the device that has swept the globe and will be recorded in Guinness book. In Pakistan market, there is no exception. Mate 9 has already shown the outstanding sales figures in such short two weeks which caused the insufficient supply in the market. Nowadays, many consumers are still breaking their necks in the queue to expect one. Most of the retailers are reporting positive responses from the consumers, who are exhilarated by the high speed and performance delivered by the Mate 9 – It is being termed as “The fastest phone in the market”. Mate 9 is a step ahead of its rivals in innovative features and powerful performance without doubt. 

Huawei’s extensive Market Research and consumer-surveys in Pakistan have revealed that: The priority of the “Millennial” consumers is the high speed in today’s interconnected world.  Mate 9 has redefined the “Speed” by enduring 6 hours with 5 minutes’ charge.    

Another groundbreaking feature is co-engineered through a landmark partnership with Leica, the HUAWEI Mate 9 second generation Leica dual-lens camera captures professional-quality images in all lighting conditions, letting you capture and share the world through your smartphone.

A step ahead and inspire your life with Mate 9!

It is heard that The next batch will arrive Pakistan soon. Stay tuned with us or visit www.huawei.com/Pk  or @HuaweiMobilePk Facebook official page for the firsthand news.

Gree AC Heating-Effect for winters in low price

Gree is a globally leading enterprise of air-conditioners, distributed in the Pakistan market by DWP Group. Due to the dry and chilling winters experienced in Pakistan, Gree has the most reliable series of inverter air conditioners, enriched with heating-effect for winters. It ensures the coziest, comfortable and safe air conditioning to suit the country’s climate and environment.

By keeping in mind the need and high demand of inverter ACs’ for dual season, Gree has just announced that 1.5 ton inverter is now available in Rs69,900/- instead of Rs. 74,900/- and now customers can save up to Rs 5,000/-.

With a dry and often foggy winter approaching Pakistan, the customers tend to purchase heaters, to warm up their homes, whereby Gree’s unique inverter ACs will also heat-up the rooms in winters, besides promising great cooling during summers. 

The built-in heater in the inverter air-conditioners performs far better than the conventional gas heaters and traditional burners, which pose serious risks and fire-hazards for the consumers’, threatening their safety and health. With the Gree inverter AC, consumers now get to enjoy fastest cooling and heating.

The Gree Officials stated that, “Gree promises to provide comfortable environment round the year by innovating latest technology”. 

Being the pioneer innovator in air-conditioning technology - Gree is committed, never to compromise on the quality of its components. Gree Inverter air-conditioner proves to not only be the most economical product, but also the most user-friendly product, providing its customers with a very comfortable and cozy temperature.

“Pakistan Energy Forum” on 23rd Feb, 2017 to feature prolific speakers

The 9^th Pakistan Energy Forum 2017 organized annually by SHAMROCK Conferences International (www.shamrockconferences.net) will be held on 23^rd February, 2017 from 9.30 a.m. at the Marriot Hotel in Islamabad. This insightful forum attracts enthusiastic participation and support from all the leading enterprises, regulators and stakeholders of the energy industry in Pakistan. Several prestigious companies and institutions have already expressed their intention to support and participate in this year’s forum.  

The theme of this upcoming conference will be: “Approaching new frontiers in Energy-sufficiency” which will help the experts determine how strategic decisions in this sector will pave the way to meet energy demand and drive economic prosperity in the future. Prolific speakers will dilate and present updated information on hydrocarbon, hydel & thermal, renewable energy and the related investments activities in the country.

This annual conclave of key stakeholders is expected to attract several investor groups from countries desiring to assist Pakistan with its pressing energy needs. Many global investors are seeking benefits from the trans-national infrastructural project - China Pakistan Economic Corridor (CPEC). The corridor will enable easier global access to China’s massive industrial infrastructure, by building a large-scale road network and many additional energy ventures across Pakistan.

Menin Rodrigues, Chairman of the Conference said, “Pakistan is at the crossroads of change, energy demand is growing incessantly, power shortages are challenging industries and regulators but there is an inherent resolve and hope. The political hierarchy, oil and gas industry, the power sector and alternate renewable sources, including coal have the answer, and responsibility, to come up with practical and sustainable solutions.”

Distinguished speakers, learned experts, industry leaders and professionals from the exploration & production sector, power-producers, Oil-marketing & distribution companies along with renewable energy enterprises, gather at this forum, to realign their collective growth strategy and analyze critical issues. The forum also creates fresh opportunities to establish broad–based collaborations and joint-ventures.

The 9^th Pakistan Energy Forum 2017 invites participants to confirm their attendance at conferences@shamrockcom.net

Huawei Nova Plus is ruling the Pakistani market

Huawei has recently launched its revolutionary smartphone – Nova Plus in the Pakistan market, where the customers have shown tremendous enthusiasm towards this pioneering device. The Nova Plus runs on a Snapdragon625, 64 Bit, Octa-core 2.0GHz processor, enriched with an Android 6.0 operating system, 3GB RAM, 32GB ROM and an Emotion UI 4.1.

The Nova Plus has gotten tremendous reviews and ratings from the tech-specialists and experts on its unique features and advanced technology. The surveys taken from local mobile shops, shows a tremendous demand for the Nova Plus and shows a keen interest from the tech-savvy segment. The knuckle-sense technology enables users to capture screenshots, make recordings and operate in split-screen mode and allows more convenient navigation. The 3D fingerprint sensor ensures complete protection of data of the consumer. 

The Marketing Director of Huawei Pakistan stated that: Besides featuring the most advanced ‘Knuckle-sense technology and 3D Fingerprint recognition features, Nova Plus is equipped with a 5.5 inch FHD screen with 2.5D curved glass display and an Eye-protection mode. It has a powerful 16MP (1.12μm, PDAF & CAF) Rear camera, along with an 8MP Front camera, enabling 4K Video shooting with amazing clarity, detail and many other features like Beauty makeup2.0, Beautiful Skin 3.0, Tri-axial Optical Image Stabilizer (OIS), Dual-tone Flash HDR technology, etc. It is powered by an HD 3,340 mAh battery, optimized by a ‘Smart Power Management’ feature.

In addition to the longer battery life and enhanced performance of this 4G enabled device, the Premium 16MP camera with OIS allows the users to capture thousands of images on a single charge. It is enriched with the Sony IMX298 wide-aperture image sensor, 6P aspheric lens and anti-shake feature, for sharper, richer photos, capturing more light and authentic colors, even in low-light. The composite focusing system supports hybrid PDAF and CAF focusing, for faster auto-focus speeds.

This sleek, light-weight and compact device has a sophisticated curved, metal ‘Unibody’ design, Sand-blasted finish with CD texture, and a delicate CNC cut with double plating. It weighs only 160 grams, with only 151.8mm height, 75.7mm width and 7.3mm depth. The device is available in three fashionable color options. Huawei Nova Plus is a mid-range phone with premium quality features. The tremendous response from customers for this smartphone is because it’s an affordable device that doesn’t feel like a compromise. This spectacular smart phone is available in market all across the Pakistan against the best price of Rs. 40,999 only.

How You Leica Me Now? Huawei Mate’s 9 Revolutionary Camera

In the photography crazed modern age,Huawei has recently launched its powerful new smartphone – The Mate 9. The device boasts a 2nd-generation 'Leica' Dual-lens camera, that takes advantage of a three-way hybrid auto-focus mode for crisp, clean shots. This pioneering camera technology is co-engineered by ‘Leica’ - the world’s leading creator of high-end cameras, ernabled by Joint-research and development by both these world leading enterprises.

Capture your world with Mate 9’s second generation leica dual lens camera and optical image stabilization. It allows you to shoot clearer images even at night or on the move. Get closer with Hybrid zoom and create better bokeh even after the moment has passed. The Mate 9 camera lenses were deisgned to replicate a human eye, both employ a photo sensory process. The second generation leica dual lens camera of Huawei mate 9 has two lenses which operate independently, one captures monochrome signals and the other captures colour signals. The monochrome lens sketches out and shapes details. The colour information is then integrated to create a complete high quality image. It also boosts a two times hybrid zoom for stunning images at greater distances. Through the joint research between huawei and leica, the mate 9 can capture images in leicas unique style through the use of lenses, sensors, ISP processor and advanced algorythims. Mate 9 imploys an updated wide aperture which allows for clearer shapes, brighter and sleeker images and richer details. It also incorporates an optimal 54mm focal length to capture amazing portraits. By increasing the photo sensitive area through dual camera pixel pinning brightness is enhanced 100 % while maintaining high quality 12 mega pixel images.

The camera is enriched with a 20MP Monochrome lens, and a 12MP RGB, to capture unmatched, professional-quality, images in all lighting conditions. It is further enriched with a F2.2 Optical Image Stabilization (OIS) and 4K video shooting, besides a Hybrid-focus and Hybrid-Zoom function. It also has a powerful 8MP front-camera (with AF, F1.9). These features allow you to instantly capture brighter and crisper images videos and selfies, to create fascinating memories of every cherished moment and experience in your day to day life.

The camera is evidently more powerful than all other high-end phone-cameras available in the market, with the most exclusive camera functions to date. The larger 5.9 inch FHD display screen further enhances your photography and imaging capabilities. 

It is a pioneering device featuring ‘Artificial Intelligence’ - as its performance becomes faster with use. It keeps analyzing and adapting to its user’s behavior patterns, to create a personalized experience that is clean, fluid and inspired by natural environments. The most intuitive and innovative ‘Emotion UI’ EMUI 5.0, delivers Huawei’s most fascinating software experience to date.

The sleek device runs on a HUAWEI Kirin 960; Octa-core processor (4 x 2.4 GHz A73 + 4 x 1.8 GHz A53) + i6 coprocessor. It is the world’s first device to feature the ARM Cortex-A73/A53 Octa-core CPU and Mali G71 Octa-core GPU. The CPU delivers the best multi-core performance among all smartphones. 

Other features include; 5.0 Memory, 64GB ROM, 4GB RAM, along with microSD card slot, that supports up to 256GB (using secondary SIM slot). It is equipped with a large 5.9 inch FHD display screen, featuring a 2.5D glass, and exceptionally high resolution and high contrast. The device is powered by a 4000 mAh battery, further enhanced with supercharge technology. All these highly advanced features truly put the Mate 9 A step Ahead.

https://www.youtube.com/watch?v=ylQkDX67Gzk 

Networking event promotes ‘PAKISTAN Coating Show 2017

A networking event was organized in at the Local Hotel in Islamabad, to promote the upcoming; 3^rd Pakistan Coating Show, to be held on the 19^th, 20^th & 21^st of January 2017, at the Lahore International Expo Centre. The annual ‘PAKISTAN Coating Show’ is a series of mega-events held in the country, to showcase a large variety of products, new technologies and innovations being nurtured for the ‘Coatings Industry’ that produces; Paints, Coatings, Inks, Adhesives and Sealants. This is an exclusive initiative, taken by the B2B Media Pvt. Ltd, promises great new successes for this important industry. 

Manufacturers, formulators, suppliers, distributors, traders, stockists, dealers, process-engineers and quality managers, dealing in Paints, Resins and Solvents for the packaging, printing, fabrication and chemical industries, participate enthusiastically on this vibrant platform. A large number of buyers and entrepreneurs from Pakistan and abroad also attend the show.

This mega event has evolved as a one-stop shop for a wide range of products like; Inks, paints, powder-coating, surface-coating, adhesive or sealants industries, where the consumers and buyers can fulfill all their requirements for raw-materials, finished products, instruments, machinery and technical consultancy services. It helps the exhibitors to introduce and display their latest products tools and innovations through the B2B-networking opportunities and extensive media exposure for the participants at the show.

The CEO of B2B Media Pvt. Ltd – Mr. Moazzam said,” We have pioneered this major event in Pakistan to ensure a dynamic future for the coating industry in the country. We continue to expand and enhance this resourceful platform by engaging more prolific industrialists, to exhibit their latest offerings, while promising them direct access to national and international markets and customers.”

This well-orchestrated exhibition showcases more than 300 exhibitor stalls and attracting more than 10,000 visitors, in 3 days, from 9:00 am till 6:00 pm. An insightful conference is also featured as a part of this event, where renowned experts and learned speakers present their thorough research & analyses of the trends in the industry, besides responding to the delegates’ questions. The agenda of the conference comprises of technological advancements, newer materials and effective methodologies, to accelerate productivity, progress and economic growth.

A New Way to Use Your Phone with Huawei Mate 9’s EMUI 5.0

Huawei has now launched its best Emotion UI till date, which has revolutionized its new Mate 9 device, that boasts a top-of-the-line processor, now in its fifth full iteration. Enriched with the latest Emotion UI 5.0 - the Mate 9 promises the most user-friendly and technologically refined interface, among all high-end devices.

   

Emotion UI 5.0 is believed to recognize miss-taps and unintentional screen pokes; a valuable addition. The Emotion UI 5.0 makes it incredibly easy to use the phone with one-hand, with a primary focus on flexibility. The software comes with simplified resource management options, which includes the storage and memory; it notifies you which of the applications are using how much storage and memory space. Another fascinating feature is the dual log-in for Facebook and WhatsApp.

Unlike its predecessor – Emotion User Interface 4.1, the new Emotion UI 5.0 has transformed the overall performance and design ethos, with tremendous convenience for the user. The previous version was also user-friendly, but the new apps tray makes it extremely easy. The user can swiftly stash all of the barely-used, but-nice-to-have-stuff. 

The Emotion UI 5.0 also redesigned the aesthetics with a blue-tint design, which is not only tidier, but comforting to the user's eyes. Huawei has ensured unmatched user-friendliness, whereby every feature is accessible within 3 taps.

The Country-Manager of Huawei,Mr Blue King stated that; “Today, Huawei is listed on the Fortune Global 500 list, while it earns more revenue abroad, than in China and is ranked among the top 3 global telecom brands. Recent statistics reflect that Huawei is showing enormous potential to become the number one smartphone provider in the world soon. Its products designs and innovations are based on deep analyses of the consumers' needs".

The Huawei Mate 9 - being the first carrier of the revolutionary Emotion UI 5.0, is equipped with a groundbreaking UX and second-generation Leica dual-lens camera with Hybrid focus and Hybrid Zoom. Its CPU delivers the best multi-core performance among all smart phones. Other features of the Mate 9 include; 5.0 Memory, 64GB ROM, 4GB RAM, along with micro-SD card slot, that supports up to 256GB (using secondary SIM slot). It is equipped with a large 5.9 inch FHD display screen, featuring a 2.5D glass, and exceptionally high resolution and high contrast.

Samsung partners Jazz to launch ‘Knox’ security platform

Samsung has engaged Jazz -Mobilink – Jazz as its operating-partner to introduce Samsung ‘Knox’ in Pakistan. ‘Knox’ is a defense-grade security platform, and mobile-device management system, which is built into Samsung’s latest products, to protect confidential data and sensitive applications. Samsung’s award-winning enterprise solutions empower you to secure, manage and customize your business's mobile devices.

Knox solutions allow businesses of any size to deploy Samsung mobile devices to meet their business needs. So the smart-device users can now build on the Knox platform, with extra security, management policies, and advanced device-customization.The security of corporate data on mobile devices remains a top concern for CEOs and CIOs, when adopting enterprise mobility. Finding a mobile-security solution that is both resilient and user-friendly can be a big challenge, which is why Samsung has designed the ‘Knox’ solution.

Knox is a multi-layered technology, built into both the hardware and software of Samsung’s latest devices. From the ‘Hardware Root of Trust’ to the Android Framework, Knox constantly verifies the integrity of the device and detects any tampering, ensuring your data is more secure. Security Enhancements for Android protect applications and data by strictly defining what each process is allowed to do, and what data it can access. SE for Android help to secure a device by using domains, rights, security policies and Mandatory Access Control.

Knox leverages a processor architecture known as ARM TrustZone. In TrustZone, there are two worlds: the Normal World, and the Secure World. Virtually all smartphone software, as we know today, still runs in Normal World. The Secure World is reserved for highly sensitive computations, and is used extensively by Knox for protecting confidential enterprise data. TrustZone consists of three core components: ‘TIMA KeyStore’, ‘Real-time Kernel Protection’, and ‘Attestation’.

 ‘Secure Boot’ prevents unauthorized boot-loaders and kernels from being loaded onto the device. This means that your device has not been tampered with and the Knox container can be loaded. ‘Trusted Boot’ ensures that the boot-loader and OS kernel are the originals from the factory. This is done by recording the original device measurements and consistently checking the device at the start up to make sure these measurements haven't changed.

The ‘Hardware Root of Trust’ is a set of security mechanisms, built into device hardware, that flag any time the device's default controls have been altered. These include ‘Secure Boot Key’ and ‘Device Root Key’, which perform authentication and encryption operations associated with the device.

Huawei Academy holds 1st ICT Skills Contest in Pakistan. 2nd round winners go to China to compete against global contestants.

The 1st round of Huawei Academy ICT Skill Competition in Pakistan came to a successful conclusion at the FAST University Islamabad recently. The exciting competition lasted for eight working days, where more than 2,300 students, from more than 30 local universities, participated in this event. The top 50 winners proceeded to take part in the second-round of the competition, held at the Pearl Continental Hotel, in Lahore on 16^th Dec 2016.

The top 6 of the competition received awards along with an opportunity to take a free-trip to Huawei's head office in Shenzhen, China. Once there, they will be competing in the final round of the Huawei Academy ICT Skill Competition, against the winners coming in from many other countries, around the globe. Huawei Pakistan will sponsor this entire competition. The contestants came in from many local institutions that teach the relevant courses, covered in this test, along with training in router, switch, network, security, WLAN, storage, and Cloud-Computing technologies.

Huawei Academy is a school-enterprise, cooperation-education program, backed up by the company’s strong R&D competence. Huawei has launched this program to develop the ICT talent cultivation chain, promote ICT technology and train local ICT technicians. The academy covers the latest ICT technology, interconnects training courses with Huawei's career certification. It enhances students' practical abilities and employability through communication, training, and hand-on practices aimed at contributing to social development. As a socially-responsible enterprise - ‘Huawei Academy’ is nurtured as a Non-profit, social and educational development activity in many countries, where the company operates.

The event was personally graced by numerous distinguished guests, including Senior officials from ‘Higher Education Commission’ (HEC)of Pakistan along with senior management executives from Huawei and the Consul General of China in Lahore. Other dignitaries included Education Minister of the Punjab province and Vice Chancellors of ten local universities, whose students participated in the competition.

Huawei has the industry's most comprehensive ICT product lines. Convergence has become the mega-trend of the ICT industry. Knowing this, Huawei has established a certification system that covered all ICT technologies. Official statistics show that ‘Huawei Authorized Learning Partners’ (HALPs) and HAINA have already trained more than 300,000 students. Through strategic cooperation relationships with more than 190 Universities around the globe, more than 300 ICT industry trainers have already been trained, to cultivate more than 7000 students every year.

Among the leading universities and training centers participating in this contest were: University of Management Technology (253 students), Superior University (102 students), Lahore Garrison University (209 students), University of Central Punjab (93 students), Leads University (105 students), COMSATS Lahore (148 students), Government College University (89 students), University of Engg. & Tech. Lahore (357 students), University of Lahore (112 students), University of South Asia (108 students), FAST Islamabad (270 students).And Corvit–HALP (474 students from 17 universities).