Gree showcased Solar VRF Photovoltaic all Direct Driven Inverter Centrifugal in Lahore

DWP Group has introduced the new Variable Refrigerant Flow (VRF) Photovoltaic all DC Inverter by Gree Electric for Commercial/Corporate clients for the first time in Pakistan.

After successful introduction ceremony was held at Marriot Hotel Karachi which was attended by the heads and representatives of the leading commercial and corporate giants on Monday, DWP group showcased their Gree VRF at Pearl Continental Hotel Lahore.

Mr. Farooq Naseem, CEO & Chair Person (DWP Group), while talking to media officials stated, ‘’Gree is a renowned global enterprise in terms of air conditioning, equally popular in Pakistan due to its up to the mark products. DWP Group ensures to provide high quality products nationwide’’

On this occasion Mr. Rizwan Butt, COO (DWP Group) said, ‘’ Gree is a brand which assures quality by using innovative technology in both residential and commercial air conditioning’’. He also added that trend of commercial air conditioner installation has been expended over the past few years and DWP Group always takes initiatives to introduce latest technologies for producing best products.

Regarded as the major breakthrough of Gree Photovoltaic air conditioner, Solar VRF and Centrifugal Photovoltaic all DC Inverter System is a unique technology having range of water-cooled / air-cooled centrifugal DC inverter types, which is compatible with a complete range of indoor and outdoor units.

After first launching the photovoltaic direct-driven inverter centrifugal chiller in 2013, Gree successively launched the Solar All D.C Inverter VRF system in 2014.

Adding to prolific range of Photovoltaic technology and continuing the unmatched success of centrifugal chillers and Solar VRF System, Gree is always enjoying a high popularity and reputation among its consumers as it is promotes clean energy and energy-saving air conditioners all over the globe.

Gree systems incorporate advanced power management removing the need to have DC units in the direct-driven solar VRF system, optimizing power generated from the solar panels and minimizing grid consumption.

DWP Group is a leading provider of products, service and solutions in the field of Consumer Electronics & Technology. Globally acclaimed, highly reliable products with cutting-edge technology from the world’s best engineered companies and experts uniquely position DWP to deliver comprehensive solutions to customers all over the globe.

Gree Electric Appliances Inc. is a major appliance manufacturer. It is the world's largest residential air-conditioner manufacturer. The company offers two types of air conditioner: household air conditioners and commercial air conditioners. With largest share and present in 195 Countries worldwide with 90,000 Patents for air conditioning technology. 

ETIHAD AIRWAYS ANNOUNCES DEPLOYMENT OF BOEING 787 DREAMLINER ON ABU DHABI – RIYADH ROUTE

Riyadh, KINGDOM OF SAUDI ARABIA – Etihad Airways is to deploy a Boeing 787 Dreamliner on one of its twice-daily scheduled flights between Abu Dhabi and Riyadh, with effect from 30 October 2016.

The upgrade from a single aisle Airbus A321 aircraft will cater to strong demand to and from the capital of theKingdom of Saudi Arabia, offering guests more seats on a wide-body aircraft. Together with the other dailyRiyadh service operated by a Boeing 777, Etihad Airways will have more than 8,700 weekly seats on the route.

Flight EY317 will be operated with a B787, departing Abu Dhabi at 10:15 hrs, arriving into Riyadh at 11:15 hrs. The return flight EY318 departs Riyadh at 16:25 hrs, arriving into Abu Dhabi at 19:10 hrs. The flights will provide optimal timings for guests in Abu Dhabi and Riyadh, and convenient connections to and from destinations across key markets in Europe, Indian subcontinent, Asia and Australia.

The 299-seat aircraft, configured in two classes, offers award-winning cabin interiors with 28 seats in Business and 271 in Economy.

Guests will be able to experience the airline’s renowned Business Studio on board. The seat, which provides guests with direct aisle access, is also equipped with an in-seat massage and air cushion control system. Business Class guests using the service can choose from three main courses, with further dine-on-demand options available. There are also specialised services onboard, including a Food & Beverage Manager in the premium cabin, multi-national cabin crew and Flying Nannies, who are able to provide support to parents travelling with young children.

For B787 Economy Class passengers, the airline’s commitment to providing the best guest experiences is showcased by its ‘Smart Seats’. They have been designed to provide additional comfort through simple design features such as a ‘fixed wing’ headrest, extra seat width and individual TV monitors. Etihad Airways currently operates the latest Panasonic eX3 IFEequipment for its B787 inflight entertainment system. Mobile connectivity with access to onboard Wi-Fi and seven satellite channels of live TV are also available.

Kevin Knight, Etihad Airways Chief Strategy and Planning Officer, said: “The Boeing 787 is playing a key role in Etihad Airways’ fleet expansion with routes carefully selected on which to deploy this unique aircraft. We are delighted that Riyadhwill soon join our 787 cities giving guests a different experience to and from Abu Dhabi, and with convenient connections to destinations across our diverse worldwide network

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“The aircraft also provides significantly more cargo capacity to facilitate the movement of a greater number of goods to and from the Saudi capital. The Kingdom of Saudi Arabia is a very important market for Etihad Airways, supporting our global expansion since the launch of services 13 years ago. Our commitment to the Saudi market has grown since we began flying to Riyadh in 2004, steadily increasing our presence to the current 63 flights each week to and from four Saudi cities.”

On the Riyadh route alone, Etihad Airways has flown more than 2.5 million guests since 2004.

Etihad Airways’ flights to Riyadh, Jeddah, Madinah and Dammam are complemented by Saudi codeshare partner flynas, whose dedicated services between Abu Dhabi and both Riyadh and Jeddah provide travellers with even more choice.

Riyadh becomes Etihad Airways’ newest B787 destination this year following the induction of the aircraft on flights to Perth, Dusseldorf and Shanghai, with Abu Dhabi – Johannesburg set to become a Dreamliner route on 1 November. Etihad Airways’ current fleet of nine B787s also operates to Singapore, Washington DC,Brisbane and Zurich.

Daily flight schedules: Abu Dhabi – Riyadh

Flight No.	Origin	Departs	Destination	Arrives	Aircraft
EY315	Abu Dhabi	01:55	Riyadh	02:45	Boeing 777
EY316	Riyadh	04:15	Abu Dhabi	07:00	Boeing 777
EY317	Abu Dhabi	10:15	Riyadh	11:15	Boeing 787
EY318	Riyadh	16:25	Abu Dhabi	19:10	Boeing 787

Note: All departures and arrivals are listed in local time.

Samsung gives big prizes, cars, TVs to winners of Galaxy J - ‘Scratch & Win’ offer.

Samsung Pakistan held a colorful ceremony to present big cash prizes, cars, motorcycles, ,Televisions and much more to the winning customers of the Galaxy J (2016) - Scratch and Win’ offer. The customers were able to win these fabulous prizes by simply purchasing any device from the Samsung Galaxy J series 4G (2016) - including the Galaxy J1, J3, J5 and J7 devices.

The Managing Director of Samsung Pakistan – Mr. J. H. Lee personally attended this ceremony held at the Samsung Customer Service Center, Khokar Chowk, Johar Town, Lahore, to congratulate the winners.

Samsung has recently launched the latest series of Galaxy J7 (2016 edition) of smart devices in Pakistan. On purchase of any J series 2016 smartphone the customer gets a Scratch Card, which promises to reveal some valuable prize in order to claim his prize from any selected Samsung outlet nearby.

Mr. J.H. Lee expressed his pleasure on the great success and popularity of the Galaxy J series, due to the overwhelming response from the customers, and stated that; The new Samsung Galaxy J7 device is the top-model in this series, which allows faster Multi-tasking and UI transitions, with a powerful (Octa A53, 1.6 GHz) processor, enriched with a 16 GB ROM, 2 GB RAM and a ‘Smart Manager’ to optimize the performance. It boasts unmatched features, entertainment and gaming, along with a powerful 13 MP rear camera and a 5 MP front camera, with F1.9 lenses and a Flash, to capture much brighter and clearer photos, even in low light, while it also offers many unique Selfie-features.

The Galaxy J7 4G LTE enabled device comes with a ‘Free’ 16 GB MicroSD memory card and offers a larger 5.5 inch screen with HD and Super AMOLED display, that gives clearer, more lifelike images. The smartphone has a durable metal frame with a diamond-polished finish. The feature-rich device is powered by a longer lasting 3,300 mAh battery with Ultra Power Saving mode. The ‘Easy-Mode’ and the ‘Smart Switch’ App make it easier to use your Galaxy J device and transfer important data safely.

ETIHAD AIRWAYS COLLABORATES WITH LEADING FASHION AND SKINCARE BRANDS IN FIRST CLASS

- Airline chooses Christian Lacroix and Omorovicza for stylish new amenity kits for its world-leading First Class guest experience

Etihad Airways has revealed its new First Class amenity kits, designed in partnership with two leading brands from the worlds of fashion and beauty: internationally renowned fashion designer Christian Lacroix, and pioneering Hungarian skincare brand, Omorovicza.

The attractive new bags will initially be introduced on the airline's Airbus A380 flights between Abu Dhabi and London, New York, Sydney, Melbourne and Mumbai, and then fleet-wide in early 2017. 

Calum Laming, Etihad Airways Vice President Guest Experience, said: "The new kits perfectly balance fashion and style with beauty and wellbeing. By forging partnerships with these two innovative lifestyle brands, we are once again able to demonstrate Etihad Airways' continuous commitment to First Class travel, and to providing unparalleled experiences at every phase of our guest’s journey with us.”

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With a reputation for attention to detail and a meticulous approach to design, the Christian Lacroix brand complements the elegance and flair synonymous with Etihad Airways’ First Class service. Both the male and female embossed bags come in two rich colours, plum for ladies and grey for men.‎ A second phase will see new kits in burgundy for ladies and black for men.

There are two varieties for both male and female guests – featuring a wash bag and convertible flat case for men, and debossed fold over bags for ladies. The stylish ladies bag is designed to be used as a chic clutch, whilst the men’s bag can be used buttoned down as a wash bag or, when opened flat, as storage for tablet devices such as iPads.

Nicolas Topiol, Chief Executive Officer of Christian Lacroix, said: "We are very proud to be partnering with Etihad Airways for its First Class amenity bags. Etihad Airways' position as a leading global airline is a wonderful complement to the House of Christian Lacroix.”

The bags contain four anti-ageing and rejuvenating items by Omorovicza, hand-picked from the brand’s ‘Gold’ collection. The anti-inflammatory gold in the luxurious creams, serums, oils and scrubs heals micro-damage and strengthens mature skin, and also achieves maximum efficacy with only pure ingredients and no harmful agents

The inflight essential products include a perfecting lip balm that soothes and nourishes dehydrated lips; a facial moisturiser with cooling gel-cream that absorbs instantly and provides long-lasting hydration; a nourishing, lightly scented hand treatment; and a refreshing cleansing wipe.

Four Omorovicza items will be available in the First Class guest washrooms: a Queen of Hungary face mist: a hydrating and energising mist that refreshes the skin and stimulates the senses; a fragrant and refreshing face and hand wash to cleanse and hydrate the skin without stripping it of its natural oils; and a nourishing, lightly scented hand lotion.

Stephen de Heinrich de Omorovicza, Founder and Chief Executive Officer of Omorovicza,  said: “We are very proud that Etihad Airways has selected Omorovicza products for its new First Class amenities, and we look forward to forging a strong and successful collaboration with an airline for which we have the utmost admiration, and whose vision we respect and appreciate.”

Other comfort items included are ear plugs, a comb, a care pack (consisting of cotton pads, ear buds and an emery board), a dental pack, a sleep pack (with comfortable socks and eyeshades), and a relax pack (with pillow mist and pulse point oil). The offering for men also includes a shaving kit.

                                                      

DWP Group set to open ‘EcoStar – Gree Flagship Store’ in Bahria Town, Lahore

 

DWP Group has recently inaugurated its state-of-the-art flagship store in Bahria Town, Lahore where Gree and Ecostar products are available for a unique lifestyle experience. The new store is located on Plot No 39-A, Sector C, Commercial Area, Baharia Town, Lahore.

Flagship store was inaugurated by Mr. Muhammad Farooq Naseem, Chairman & CEO, DWP Group, accompanied by Mr. Rizwan Butt, COO, and other team members of DWP Group. An impressive ceremony was held to unveil the new outlet, designed to provide consumers with an opportunity to explore, experience and purchase the most innovative products from EcoStar and Gree for ultimate comfort and reliance. These products are the best in its own category.

On this occasion MR Farooq Naseem (CEO) said, “DWP Group aims to establish more branded stores nationwide to make best quality products accessible by customers in their vicinity and this flagship store is another milestone to expand our outreach.”

Mr. Rizwan Butt (COO) also concluded that, “DWP Group has a deep commitment to ensure continuous innovation in its products. We are consistently seeking newer and more convenient ways to reach out to our consumers”

“Gree is a worldwide leading producer of Air Conditioners with innovative technology and DWP Group is the official brand partner of Gree Air Conditioners in Pakistan while EcoStar is a nationwide brand owned by DWP Group itself, providing customers highly reliable products with technological excellence.

DWP Group is a leading provider of consumer electronics and technology products with unmatched services and solutions. It has accumulated great expertise in marketing globally-acclaimed, highly reliable products with cutting-edge technologies created by the world’s best companies and experts.

Samsung’s 2016 Smart TVs Certified by Germany’s TÜV Rheinland for Usability

Samsung Electronics announced that its line-up of 2016 Smart TVs has been certified by world-class German testing and certification authority, TÜV Rheinland, for their usability. TÜV Rheinland also validated Samsung Smart TVs for their remote features. The certification and validation was awarded to Series 7 and higher Samsung Smart TVs, citing the auto-detect feature that identifies external devices connected to the TV, and the Smart Remote that controls multiple devices.

All of Samsung’s 2016 Smart TVs are designed to make the viewing experience more comfortable and intuitive for the consumer. Through the auto-detect feature, which recognizes external devices including OTT, set-top boxes, home theater systems and game consoles, along with the Smart Remote that can control multiple devices with a single remote, the TV viewing experience has never been simpler.

“We are proud that the excellence of the Samsung Smart TV has been recognized by such a prestigious testing authority as TÜV Rheinland,” said Jungkil Lee, Vice President of the Visual Display Business at Samsung Electronics. “At Samsung, we continue to strive to provide the highest-quality and most comfortable viewing experience for our consumers through our Smart TVs.”

At IFA 2016, Samsung highlighted its Smart TV offerings in a dedicated exhibition zone, where visitors experienced first-hand the exceptional usability of Samsung’s Smart TVs. Samsung’s improved Smart Hub, powered by Tizen, gives users instant access to a wider range of content – including TV shows, internet streaming services and games – faster and easier than ever before. Visitors were also able to experience the TV PLUS service, which was scheduled to be released during the fourth quarter in the United States, after having been previously launched in Thailand, Vietnam and Korea.

With a 140-year history, TÜV Rheinland is one of the most respected testing and certification authorities in Europe. The company assesses product safety and quality for a range of different industrial products, including electronic devices, automobiles and medical devices.

Centrifugal in Gree introduces Solar VRF Photovoltaic all Direct Driven Inverter Pakistan

DWP Group has introduced the new Variable Refrigerant Flow (VRF) Photovoltaic all DC Inverter by Gree Electric for Commercial/Corporate clients for the first time in Pakistan.

An introduction ceremony was held at Marriot Hotel Karachi which was attended by the heads and representatives of the leading commercial and corporate giants on Monday.

Regarded as the major breakthrough of Gree Photovoltaic air conditioner, Solar VRF and Centrifugal Photovoltaic all DC Inverter System is a unique technology having range of water-cooled / air-cooled centrifugal DC inverter types, which is compatible with a complete range of indoor and outdoor units. 

After first launching the photovoltaic direct-driven inverter centrifugal chiller in 2013, Gree successively launched the Solar All D.C Inverter VRF system in 2014. 

Adding to prolific range of Photovoltaic technology and continuing the unmatched success of centrifugal chillers and Solar VRF System, Gree is always enjoying a high popularity and reputation among its consumers as it is promotes clean energy and energy-saving air conditioners all over the globe.

Gree systems incorporate advanced power management removing the need to have DC units in the direct-driven solar VRF system, optimizing power generated from the solar panels and minimizing grid consumption.

DWP Group is a leading provider of products, service and solutions in the field of Consumer Electronics & Technology. Globally acclaimed, highly reliable products with cutting-edge technology from the world’s best engineered companies and experts uniquely position DWP to deliver comprehensive solutions to customers all over the globe.

Gree Electric Appliances Inc. is a major appliance manufacturer. It is the world's largest residential air-conditioner manufacturer. The company offers two types of air conditioner: household air conditioners and commercial air conditioners. With largest share and present in 195 Countries worldwide with 90,000 Patents for air conditioning technology.

Samsung Electronics Accelerates the NVMe Era for Consumers with Its Highest Performing 960 PRO and EVO Solid State Drives

Samsung Electronics, a worldwide leader in advanced memory solutions for more than two decades, today unveiled the Samsung 960 PRO and 960 EVO, its newest solid state drives (SSDs). The V-NAND based, M.2 form factor SSDs were built on the company’s category-defining Non-Volatile Memory Express (NVMe) SSD leadership. With powerful performance, endurance and capacity topped with all new and more robust Samsung Magician software package, Samsung continues to accelerate the NVMe era.

Packed with more technology and innovation than ever, the 960 PRO and 960 EVO are designed for users who seek smaller and faster storage solutions that deliver higher bandwidth and lower latency for processing massive amounts of data for everything from gaming and large file transfers to 4K video rendering, data analytics and more on their ultra-thin notebooks and PCs.

Both the 960 PRO and 960 EVO use the Peripheral Component Interconnect Express (PCIe) Gen.3 x4 lane interface and are compliant with NVMe specifications to realize effective use of the high-speed PCIe bus and optimize both hardware and software configurations to take advantage of the NVMe SSD technology. The SSDs feature Samsung Dynamic Thermal Guard technology to manage performance during extreme workloads.

“For more than 30 years, Samsung has continued to push the boundaries of what is possible to deliver innovative consumer memory experiences.” said Un-Soo Kim, Senior Vice President of Branded Product Marketing, Memory Business at Samsung Electronics. “Our V-NAND technology for NVMe-based storage products is our most recent advancement in the NVMe era.”

The 960 PRO and 960 EVO SSDs redefine the personal computer performance, in part attributed to new controller which raises the bar of consumer SSD performance. The 960 PRO delivers peak sequential read and write transfer speeds of 3,500 MB/s and 2,100 MB/s, respectively, and random read and write IOPS of up to 440,000 and 360,000.¹

On top of being the world’s fastest M.2 NVMe- SSD, the 960 PRO will also offer 2 terabyte (TB) capacity, which is the highest capacity commercially available for M.2 NVMe SSDs, along with 512GB and 1TB versions.² The 960 PRO’s high density was made possible by Samsung V-NAND technology and the uniquely restructured package design. As user capacity demand trends continue to rise, the high-density 960 PRO capacities are poised to conveniently meet the needs of personal data and information storage. The 960 PRO promises additional reliability and endurance with the five-year limited warranty and up to 1.2 petabytes written (PBW), whichever occurs first, for the 2TB capacity.

“We were proud to erect the NVMe era last year with the introduction of our 950 PRO SSD. Now, with the introduction of the NVMe 960 PRO and 960 EVO SSDs, Samsung is once again taking the next step in the multi-terabyte SSD technology and the storage revolution, providing users higher capacities and speeds than ever before within an NVMe PCIe drive to create new possibilities for consumers and business professionals,” Kim added.

The 960 EVO is available in 250GB, 500GB and 1TB capacities³ and provide users with next-generation personal computing performance. The new Samsung Intelligent TurboWrite technology makes its debut in the 960 EVO and accelerates sequential read and write speeds, that reach peaks of 3,200 MB/s and 1,900 MB/s respectively.^4,5   The 960 EVO’s random read speed reaches up to 380,000 IOPS and random write speed up to 360,000 IOPS.⁶ The 960 EVO comes with a three-year limited warranty and up to 400 terabytes written (TBW), whichever occurs first, for the 1TB capacity version.

In addition to the industry leading performance, capacity and the reliable warranty-backed experience the 960 SSDs offer, Samsung is also introducing the all-new and fully rebuilt Magician software with a new user interface with which users can control various SSD settings including firmware updates.

The 960 PRO and 960 EVO SSDs will be available worldwide starting October 2016, with manufacturer’s suggested retail prices starting at $329.99 and $129.99 USD respectively. For more information, including warranty details⁷, please visitwww.samsungssd.com.

Product	Key Specifications
960 EVO	·         Ideal for mainstream NVMe users looking for next generation PC performance ·         Available in 250GB, 500GB and 1TB capacities ·         First Samsung product to integrate Samsung Intelligent TurboWrite technology, accelerating sequential read and write speeds ·         Sequential read speeds up to 3,200 MB/s ·         Sequential write speeds up to 1,900 MB/s            Three-year limited warranty up to 400 TBW for 1TB capacity, whichever occurs first            Dynamic Thermal Guard technology to manage performance levels and prevent overheating            M.2 form factor ideal for ultra-thin notebooks and PCs            Features PCIe Gen.3 x4 lane interface            Compliant with all NVMe specifications
960 PRO	·         Samsung’s highest capacity NVMe consumer SSD (2TB) for next generation, professional-level performance and endurance with an innovative new PCB design ·         Available in 512GB and 1TB and 2TB capacities ·         Sequential read speeds up to 3,500 MB/s ·         Sequential write speeds up to 2,100 MB/s ·         Five-year limited warranty up to 1.2 Petabytes for 2TB capacity, whichever occurs first ·         Dynamic Thermal Guard technology to manage performance levels and prevent overheating ·         M.2 form factor ideal for ultra-thin notebooks and PCs ·         Features PCIe Gen.3 x4 lane interface ·         Compliant with all NVMe specifications

Leica Camera AG and HUAWEI establish new research and development center

Huawei and Leica Camera AG today announced they have expanded their strategic collaboration with the establishment of a jointly operated research and innovation center, the ‘Max Berek Innovation Lab’. The launch comes seven months after the public announcement of their long-term technology partnership in the field of optical engineering, and five months after the launch of the globally successful, multiple-award winning HUAWEI P9 and P9 Plus smartphones.

The new lab, located at Leica’s global HQ in Wetzlar, Germany, will drive further development of optical systems and software-based technologies to improve imaging quality in a wide range of photographic and mobile device applications. Additional outcomes will include the creation of computational imaging, augmented reality (AR) and virtual reality (VR) solutions. In addition to R&D resources from both companies, Huawei and Leica plan to collaborate with German and international universities and research institutions.

The lab’s establishment is the result of the vision and support of Ren Zhengfei, CEO of Huawei and Dr. Andreas Kaufmann, majority shareholder and chairman of the advisory board of Leica Camera AG.

Ren Zhengfei, CEO of Huawei (right) and Dr. Andreas Kaufmann, majority shareholder and chairman of the advisory board of Leica Camera AG(left), signing the agreement on the establishment of the ‘Max Berek Innovation Lab’

“With the founding of the Max Berek Innovation Lab, HUAWEI and Leica Camera AG are expanding the scope of their successful strategic relationship and are laying the foundation for close collaboration in research and development of groundbreaking technologies in the imaging segment,” emphasized Dr. Andreas Kaufmann.

“In the future, over 90 percent of the data traffic will be images and videos,” said Ren Zhengfei, founder of HUAWEI. “The Max Berek Innovation Lab provides the capacity to establish an even closer partnership with Leica, leading to continuous improvements in image and video quality. As a result, we will deliver the most advanced innovations in the smartphone camera market and bring greater value to consumers.”

 “HUAWEI and Leica share not only enormous innovation power and years of research experience, but also their dedication to providing the highest quality standards. The Max Berek Innovation Lab offers us a historic opportunity to unite the resources and extensive expertise of both companies to pioneer game-changing technologies,” confirmed Markus Limberger, Chief Operating Officer (COO) of Leica Camera AG and director of the Max Berek Innovation Lab.

The R&D center is named in remembrance of Max Berek (1886 – 1949), the German pioneer of microscopy and creator of the first Leica lenses, who was also responsible for the optical design of more than 20 lenses for the legendary 35mm camera invented and built by Oskar Barnack. Thanks to their exceptional imaging performance and perfect harmonization of the lenses, with Barnack’s ingenious construction, it became possible for Leica to achieve worldwide success in 35mm photography.

DWP Group set to open ‘EcoStar – Gree Flagship Store’ in Bahria Town, Lahore

DWP Group is all set to open on Tuesday it’s another state-of-the-art flagship store in Bahria Town, Lahore where Gree and Ecostar products will be available. The new store’s location is Plot No 39-A, Sector C, Commercial Area, Baharia Town, Lahore.

“DWP Group is the official brand partner of GREE Air Conditioners all over Pakistan. Gree is a world-leading producer of both smart-inverter and non-inverter technology of air conditioners.

 EcoStar is a nationwide brand of electronics and technological excellence owned by DWP Group. It is the leading producer of LED Televisions.

DWP Group is a leading provider of consumer electronics and technology products with unmatched services and solutions. It has accumulated great expertise of highly reliable products with cutting-edge technologies created by the world’s best companies and experts.

ETIHAD AIRWAYS LAUNCHES NEW CHILDREN’S ACTIVITY PACKS FOR YOUNG EXPLORERS

With millions of families planning and looking forward to their next holiday or trip abroad, Etihad Airways has introduced a new range of ‘Etihad Explorers’ children’s activity packs and a Flying Nanny Kit, to keep its younger guests occupied while onboard. Etihad Explorers is the airline’s new children’s brand and will feature on activity packs and meal items, and aims to instill a sense of excitement and anticipation during their journey. 

The new kits were launched at a colourful children’s tea party hosted by the airline at its state-of-the-art Innovation Training Academy in Abu Dhabi.

On inbound flights to Abu Dhabi, a new collectable character bag for three to eight year-olds contains an activity booklet, crayons, card games and a colour-in mask. The pack on flights from Abu Dhabi includes a unique suitcase board game which allows parents and children to play together, a foam lion character, colour-in postcards, crayons, and a handy waterproof travel wallet. Having a different pack on each leg ensures that children are kept well entertained on both journeys.

For nine to 13 year olds there is a more mature activity pack which is guaranteed to puzzle and delight, containing Sudoku, mazes, lined notes and join-the-dot games. These packs also contain an Abu Dhabi themed pencil case, pencil, a dual-function bookmark and ruler, and a notepad.

Tech savvy tots can also enjoy a range of films, television programs, games, and child-friendly albums and CDs through the dedicated ‘Just 4 Kids’ section on the Etihad Airways E-BOX inflight entertainment system, all of which can be enjoyed on the touchscreen and/or handset.

For guests flying long-haul, every aircraft is staffed by a Flying Nanny. Trained by the UK’s world renowned Norland College, Flying Nannies were introduced by Etihad Airways in September 2013, and are onboard to provide an extra pair of hands and allow parents more personal time while they entertain the children. The new Flying Nanny Kit promotes greater interaction between nanny and child and contains an extensive range of fun items including Origami, games, pom-poms, flight certificates, tools for magic tricks and face-painting, and a ‘Flying Nanny stamp of approval’ which the nanny can use to reward children during their in-flight activities.

Calum Laming, Etihad Airways’ Vice President Guest Experience, said: “We understand that flying as a family can often prove daunting for parents and children alike, especially when travelling long-haul. That’s why we’re continually looking for new ways to develop family-friendly products, like the new children’s activity packs, so everyone can be fully entertained from the moment they board.

“This is just a part of our wider efforts to provide enhanced service and hospitality to our valued family fliers, an effort which is also brought to life by our amazing Flying Nannies. The new kits will help these talented crew members with the tools they need to provide our young guests, and ultimately their parents, with a truly memorable flight.”

The new kits were created by Milk Jnr’s & Kidworks, a UK headquartered agency which specialises in creating engaging kids activity packs for some of the world’s biggest family brands, in partnership with Etihad Airways’ Flying Nannies and product development team. The project also saw the agency re-illustrate and incorporate four existing Etihad Airways characters: Kundai the Lion, Zoe the Bee, Jamool the Camel and Boo the Panda. Milk Jnr’s incorporated elements of Etihad’s recent livery and staff uniform rebrand into the children’s brand and logo including geometric shapes to reflect the Abu Dhabi landscape.

As part of Etihad Airways’ ongoing commitment to ensuring all passengers enjoy a truly exceptional hospitality experience, a new Children’s menu will be launched in December focusing on healthy choices for younger fliers.

Zoe Telfer, Milk Jnr’s Client Services Director, said: “The aim of this project was to create an engagement solution for families travelling with children on Etihad Airways flights. We created kids packs for long and short haul flights that really stand out and reflect Etihad’s premium service and reputation, while paying careful attention to the airline’s distinctive brand.”