Punjab Central Business District Development Authority (PCBDDA) is an executing authority to boost the economic activities in Punjab.

                                            

Kalma Chowk underpass is a gateway towards CBD Punjab’s main entrance. The authority has taken a leading step to revamp the entire Kalma Chowk underpass for smooth flow of traffic. The Kalma Chowk underpass has been designed with the consultation of all government stakeholders, may it be related to traffic, water and sanitisation, electricity, and others. 

The recent heavy rain spell created a havoc situation in the entire city of Lahore, where most of the main arteries have been flooded with rainwater. Kalma Chowk underpass also observed a similar situation. Water & and sewerage channels across the city have blocked water ways, creating large puddles and ponds, which is the main obstruction cause for the water to clear away. 

We once again wanted to clarify that we are only responsible for operational activities within the PCBDDA’s domain. For the infrastructural projects we have delivered or are in the pipeline, we can act only as an executing agency. 

The rainwater at the said underpass was not just direct rainfall but was also the accumulative water flow of adjoining localities overflowing the Saint Marry’ Park Pond. PCBDDA is working with other stakeholders to clear the underpass from rainwater. Despite the shortage of electricity, 8 water pumps mostly on generators are operational at this moment. It is estimated that traffic flow will be clear by later tonight. 

We regret this inconvenience and hope to clear underpass for traffic as soon as possible.

Corporate reporting on sustainability strengthens significantly

                                                  

ISSB standards to provide consistent global baseline

Corporate reporting of sustainability-related information takes a significant step forward with the publication of two ground-breaking global standards.

 

ACCA welcomes the publication of two standards from ISSB (the International Sustainability Standards Board) IFRS S1 General Requirements for Disclosure of Sustainability-related Financial Information and IFRS S2 Climate-related Disclosures.

 

Helen Brand, ACCA chief executive, said: ‘The launch of these first two global sustainability standards is an important and significant step forward in business reporting, providing a global baseline for comparable information on sustainability issues, which will help investors, financial markets and society more widely. The focus they provide will help drive the positive changes we need in the way businesses operate in the face of the threat from climate change.

 

‘ACCA will continue to support the ISSB’s important work. The influence of the accountancy profession – with its members working inside and advising businesses across the world – means it has a hugely important role to play in creating a better, more sustainable world that works for everyone. Consistent global standards are a key part of that picture and we look forward to playing our role in driving their success.’

 

The first corporate reports aligned with the new standards will be for 2024 reports published in 2025 with the picture varying by jurisdiction. In some jurisdictions large and listed companies and public interest entities will be required to publish sustainability reports as early as 2025. And SMEs may well be required to provide sustainability reporting as part of value chain reporting.

 

Assad Hameed Khan, head of ACCA Pakistan, said: ‘These standards will make sustainability reporting more consistent, connected and meaningful. Importantly, they mark the early stages of the work accountancy professionals are achieving in driving systematic changes in sustainability reporting and its integration with financial reporting. They will drive wider changes too as sustainability reporting is likely to drive sustainability-led strategies, and there will be operational changes required to implement them and their reporting. Investors will see this as the start of providing the information they require to allocate capital more efficiently and responsibly.’

 

‘We look forward to continuing to work with the ISSB and other stakeholders in playing our part to build sustainability reporting capacity and tackle the climate emergency.’

 

Building on the framework for Integrated Reporting <IR>, IFRS S1 emphasises the need for consistency and connection between financial statements and sustainability reporting. Those using the standards are expected to explain linkages in information and use consistent assumptions.

 

IFRS S2 incorporates The Task Force on Climate-Related Financial Disclosures’ (TCFD) recommendations and guidance including the structure of governance, strategy, risk management metrics/targets.

 

Companies which are already reporting by TCFD are well on their way to complying with ISSB.

 

ACCA has been closely involved with the creation of the standards and has worked with the ISSB improving and refining the original draft standard. We also continue to work to develop the accountancy profession’s role in driving sustainability, for example through our ‘Accounting for a better world’ agenda for action, which seeks to drive and highlight the role of accountants in creating a fairer and more sustainable world.

 

Sustainability has been part of the ACCA Qualification since 2013, when Integrated Reporting <IR>, was added to the syllabus. In addition to sustainability reporting, the syllabus now includes topics such as social and environmental assurance, environmental tax, and internal control and management systems for sustainability and environmental reporting. We also offer a wide range of CPD courses in this area.

 

Read more on the ISSB standards.

ACCA's Pakistan careers fair facilitates networking with 200+ employers, opening doors to 600+ finance job roles

                                                 

ACCA (the Association of Chartered Certified Accountants) successfully organised its 4th edition of the Virtual Careers Fair, featuring 200+ top organisations and 600+ job opportunities. The event also included exclusive sessions conducted by industry experts to enhance participants' employability skills.

The event, enabled by a world-class digital platform with exciting features, attracted thousands of accounting and finance students and professionals. They actively engaged with top employers, accessed valuable insights from industry experts, and formed meaningful connections, making the event highly interactive and impactful.

Participating employers represented diverse industries, including Shared Services/BPO, Consultancy, Accounting & Public Practice (including Big 6 and SMPs), Manufacturing (Textile, Cement, and Automotive), BFSI, FMCG/Retail, Property & Construction, Telecom, and Health/Pharma. This wide range of industries showcased a rising demand for ACCA qualified accountancy and finance professionals.

The event garnered overwhelmingly positive feedback from both participating employers and attendees, who highly valued the overall experience. The presence of prominent employers and the caliber of job opportunities showcased through ACCA Careers (online jobs portal) further emphasised the significance of the accountancy profession. Employers expressed their satisfaction with the exceptional pool of highly motivated and qualified individuals, recognising their potential in building resilient and future-ready organisations.

Assad Hameed Khan, Head of ACCA Pakistan, warmly welcomed all attendees and expressed his thoughts on the event, stating, ‘The growth and impact of the Pakistan careers fair are truly remarkable. In the face of global economic uncertainty, initiatives like this play a vital role in super-connecting our employers with globally in-demand ACCA professionals, thereby supporting talent acquisition and fulfilling career needs.’

 

Discount World (DW) partners with Telenor Microfinance Bank (Easypaisa) for strategic alliance

         

Discount World (DW) – An organization that caters more than 13 million + customer base of all the leading banks, insurance industry, pharmaceuticals, financial institutes and corporate entities of Pakistan, on Tuesday signed a memorandum of understanding with the Telenor Microfinance Bank (Easypaisa) – the first scheduled microfinance bank of Pakistan designed to operate as a fintech.

The collaboration between DW and Easypaisa is one revolutionary step forward aimed at facilitating the large consumer base of Easypaisa customers, and this strategic alliance can be termed as one major leap forward in this direction towards strengthening the digital payment platform of Pakistan.

The MoU was signed by Mr. Sultan Richard, Chairman & CEO; Discount World, and Mr. Farhan Hassan, Head of Easypaisa, in the presence of senior officials from both organizations.

Speaking at the signing ceremony, Mr. Sultan Richard, Chairman & CEO DW, said, “We are delighted to partner with Pakistan’s leading digital payment platform, and while DW remains at the forefront of providing convenience to the customers of various institutes in Pakistan, today’s strategic alliance with Easypaisa is yet another step forward in this direction. This alliance will enable to provide added benefits to the large customer base of Easypaisa.”

“We are confident that this partnership will play an instrumental role to our reach and confidence in the market,” added Sultan Richard.

The MoU signing ceremony was followed by a networking session where the senior officials from both organizations discussed the details of collaboration and exchanged ideas for future projects.

Supporting Pakistani Manufacturers: Alibaba.com Joins "Made in Pakistan" Expo Lahore

                                          

Alibaba.com, a leading global B2B e-commerce platform, is slated to participate in the “Made in Pakistan” exhibition to be held at the Lahore International Expo Center from 24-25 June, in celebration of the immense talent and craftsmanship of sellers in Pakistan.

Pakistan has a rich heritage of skilled artisans, craftsmen and manufacturers, but industry events that showcase the country’s remarkable offerings to global buyers are scarce. The two-day "Made in Pakistan" Expo, organized by AB Community Entertainment, is an initiative that will bring together and shine a spotlight on a vibrant community of Pakistani sellers. It will feature an impressive range of products, services and innovations proudly produced in Pakistan.

As a B2B e-commerce player with a 40 million-strong community of global buyers, Alibaba.com recognizes the immense potential of Pakistan’s manufacturers and artisans, and is committed to raising their profile on the world stage by tapping the power of B2B e-commerce.

During the exhibition, sellers visiting the Alibaba.com showcase on-site will have access to personalized consultations with Alibaba.com experts to acquire knowledge of B2B e-commerce, as well as insights on how to kickstart their global export journey using the platform’s digital tools and value-added services.

Don’t miss the opportunity to celebrate Pakistan’s wealth of products and innovations as well as learn about Alibaba.com’s offerings at the “Made in Pakistan” Expo. Join us at the Lahore International Expo Center from 24-25 June at Booth G-4, Exhibition Hall 2 and embark on a potentially transformative journey that will redefine the possibilities for Pakistan's artisans and manufacturers. 

Infinix ranked #45 in Kantar BrandZ Top 50 Chinese Global Brand Builders of 2023!

              

Infinix has once again proven its worth in the global market, securing the 45th position in the prestigious Kantar BrandZ rankings for Top 50 Chinese Global Brand Builders of 2023. This remarkable achievement follows Infinix's recognition in 2022 as a Kantar BrandZ Rising Star among Chinese Global Brand Builders. Such consistent acknowledgment showcases the brand's continuous efforts in capturing the trust and loyalty of consumers, providing them with a strong sense of value associated with the Infinix brand.

"We are deeply honored to receive this recognition from Kantar BrandZ acknowledging our ability to create captivating and meaningful brand narratives that resonate with our global customer base. We extend our heartfelt gratitude to our dedicated fan base worldwide, who appreciate our commitment to empowering young individuals with innovative technology while embracing style and positivity." said Lake Hu, CMO at Infinix.

Building the Infinix Brand

Infinix has successfully expanded its presence across more than 70 global markets by offering high-quality products that combine exceptional performance and cutting-edge design. The brand has gained significant traction by introducing innovative technologies, such as the revolutionary 180W Thunder Charge featured in the ZERO ULTRA smartphone. By analyzing data from a comprehensive brand equity study involving millions of consumers and thousands of brands across various industries, Kantar BrandZ identifies and acknowledges the growth strategies of the most valuable brands worldwide. In 2022, Infinix received the distinction of a Rising Star among Chinese Global Brand Builders. This year's rankings reaffirm Infinix's remarkable progress, showcasing its evolution from a rising star to a globally influential brand, favored by young consumers worldwide.

Infinix remains steadfast in its commitment to foster a strong and distinctive brand identity that resonates with young individuals globally. Alongside this, the company empowers young consumers with innovative and top-of-the-line technology. This unwavering dedication has resulted in the establishment of a passionate and widespread fan base worldwide, cementing Infinix's position as a truly internationally recognized brand. Looking ahead, Infinix aims to further expand its global presence and evolve into a high-tech and trendsetting brand with significant global impact.

DW enters into MoU with RG&CC to promote Golf through a strategic alliance powered by VISA

       

The collaboration of Discount World with Rumanza Golf & Country Club (RG&CC) is aimed at facilitating the VISA premium card holders.

 Discount World (DW) on Tuesday signed a memorandum of understanding with the Rumanza Golf & Country Club (RG&CC), which is Asia’s largest 18-hole 72-par golf course with distinctive features that offer breath-taking views which are treat for both the eyes and the soul.

The alliance which is powered by VISA is one step forward aimed at facilitating the large consumer base of VISA premium card holders, and the initiative taken by Discount World to club with RG&CC could be termed as one essential move by those who possess the never-ending love for Golf.

DW’s strategic alliance will not only be a revolutionary move to promote Golf in the country, but will also facilitate the Golf players across the country to live their dream and excel on the lush green Golf field as a result of the alliance between the two organizations powered by VISA.

“We are extremely thrilled and delighted to partner with the picturesque Rumanza Golf Club, to promote Golf in Pakistan for the locals and tourists who will now have a chance to enjoy Golf with added benefits, as a result of their trust on VISA and being the loyal premium card holders. Today, it gives me great honor to represent Discount World (DW) which acts as the bridge between the beautiful Rumanza Golf Club and the enthusiasts of this sport of Golf, who will be served with added benefits.” said Sultan Richard, Chairman & CEO, DW.

The MoU was signed between Sultan Richard and RG&CC’s Project Sect) Col. Habib-ur-Rehman.

Welcoming the joint alliance powered by VISA, Rumanza Golf & Country Club’s (Project Sect) Col. Habib-ur-Rehman said, “It is a great privilege to tee off this partnership with Discount World which has been powered by VISA, this alliance will pave the ways for the people possessing the love for this sports, while also serving as an opportunity for their loved ones to experience a tranquil and serene view topped up with other facilities on offer ranging from savoring rich gourmet delicacies and regional treats to experience the thematic zones of RG&CC.”

OPPO and Global Brand Ambassador Kaká Inspire Miracles with Unmatched Experiences at the 2023 UEFA Champions League Final

                                         

OPPO, official global partner of the UEFA Champions League, today brought together audiences worldwide to join the brand and its global brand ambassador, Kaká, in witnessing the birth of a new champion at the 2023 UEFA Champions League final.  As part of the celebrations, the legendary Kaká joined OPPO in Istanbul to meet with fans at the exclusive OPPO Hospitality Tent in the Champions Village and at the OPPO Booth at the Atatürk Olympic Stadium, bringing elevated UEFA Champions League experiences to fans during the highly anticipated final.

 

Image: OPPO Hospitality Tent

 

"As an official global partner of the UEFA Champions League, OPPO is committed to providing the best experience for football fans around the world," said Elvis Zhou, OPPO Overseas CMO. "By joining forces with Kaká, we have created an unparalleled experience that allows fans to fully immerse themselves in the excitement of the UEFA Champions League and enjoy the ultimate sporting spectacle."

 

“It has been an incredible experience to return to Istanbul together with OPPO to witness the crowning of a new champion at the 2023 UEFA Champions League final,” said Kaká. “Once again, we have seen miracles made both on and off the pitch here. Together with OPPO, I look forward to inspiring football fans around the world to make their own miracles too.”

 

Image: Kaka at OPPO Hospitality Tent

 

Kaká also dropped in to greet fans at the Hospitality Tent and perform a few skills of his own as he participated in a kick-up challenge. Guests even had the chance to win a UEFA Champions League final mini replica ball signed by Kaká in a lucky draw.

 

Taking its cues from the football fans and their role in inspiring their teams to victory each game as the irreplaceable ‘12^th man’ on the pitch, OPPO also brought an immersive exhibition to the Atatürk Olympic Stadium, where fans could experience the excitement and anticipation of being called up for the big game from the team bench.

Image: Kaka at OPPO Booth

 

The experiential exhibition also gave fans an exclusive opportunity to take photos with the legendary Kaká, using OPPO's latest foldable flagship Find N2 Flip and the exceptional camera capabilities of OPPO Find X6 Pro. Adding to the excitement, fans were presented with the jerseys and scarves of the two 2023 UEFA Champions League finalists, Manchester City and Inter Milan, recording the exciting moments with OPPO smartphones. These photos were printed and given to fans to keep as a memento of the once-in-a-life-time event.

 

“We are delighted to complete the first season of our Global partnership with OPPO, a brand with whom we share a passion for inspiration and innovation," said Guy-Laurent Epstein, Marketing Director at UEFA. “I am confident that our collaboration will seamlessly unite the spirit of the UEFA Champions League with OPPO's exceptional products and cutting-edge technology and bring even more exciting experiences to fans”.

 

Image: Kaka & Garcia Reunion, shot on OPPO Find X6 Pro

 

Through its partnerships with some of the world’s most prestigious sporting events, OPPO is delivering on its commitment to bring unique experiences to sports fans across the globe. Together with its global brand ambassador Kaká, football fans, and its worldwide userbase, OPPO has witnessed the crowning of a new champion and countless inspiring moments at the 2023 UEFA Champions League final. As the official global partner of the UEFA Champions League, OPPO will continue to capture and celebrate more remarkable moments in this renowned competition as it gets ready for the kick-off of next season’s competition this summer.

CARETAKER CHIEF MINISTER PUNJAB ASSESSES PROGRESS AT CBD PUNJAB Quaid and Bab i pakistan PROJECT SITE

                                               

Caretaker Chief Minister Punjab, Syed Mohsin Raza Naqvi, visited Central Business District Punjab (CBD Punjab), project site to assess the progress of the development work for CBD Punjab phases 2,3 and Main Boulevard linkage to Bab E Pakistan, Walton Road, Lahore. During the visit, Caretaker Chief Minister Punjab was provided a comprehensive briefing by the CEO of CBD Punjab, Imran Amin, highlighting the significant advancements made in the project. Executive Director Technical CBD Punjab, Riaz Hussain, Project Director CBD Punjab, Asif Iqbal and senior officials of CBD Punjab were present during the briefing.

CBD Punjab has embarked on the development of phases 2 and 3, along with the establishment of a linkage between the Main Boulevard Lahore and Bab E Pakistan, Walton Road. Notably, CBD Punjab will construct flyovers at Ghora Chowk, Lahore, Walton Railway Crossing, and Bab-e-Pakistan, addressing key traffic congestion points.Construction of a  roundabout at Kalma Chowk has also been advised by CBD Punjab.

Expressing his vision for timely project completion, Caretaker Chief Minister Punjab emphasized the importance of providing maximum relief to the people. He directed the authorities to ensure that the newly constructed roads are wide enough to accommodate the increasing traffic load, a crucial consideration for enhancing transportation efficiency. 

CEO CBD Punjab, Mr. Imran Amin, expressed his commitment to delivering a state-of-the-art project. He reiterated CBD Punjab's commitment to delivering high-quality infrastructure projects that will greatly benefit the people of Punjab. 

The visit was attended by esteemed government officials, including the Chief Secretary Punjab, Secretary Planning, Commissioner Lahore/DG LDA, CCPO Lahore, CTO Lahore, Deputy Commissioner Lahore, and Chief Engineer LDA.

Talk of the town: Here's the smartphone everyone's talking about

                                                   

Currently, there's one device that has captured the attention and sparked conversations everywhere i.e. Infinix SMART 7. As expert’s analyze this newest addition of smartphone, SMART 7 stands out for its unparalleled entertainment experience that has been making everyone excited.

Let’s have a glimpse of what tech experts have to say about Infinix SMART 7 series:
Hateem Tech News: ‘’The extended RAM is a total game-changer. I can use multiple applications at once and my phone will not slow down or even lag. It is also a bit surprising for me to find the extended RAM option in this price category of smartphones’’

Najaf Technical: "I was pleasantly surprised by the Infinix SMART 7's sunlight readable display. It makes a significant difference, especially when using the phone outdoors. The colors are vibrant, and the clarity is impressive"
Urdu point expressed their feedback saying, ‘’Infinix has really hit the sweet spot with the SMART 7's pricing. At just below Rs 35,000, it’s a great value for money phone, considering the features it brings to the table’’
Tech Craze highlighted, ‘’The sunlight readable feature is great for those who spend a lot of time outdoors. The colors are vibrant, and the clarity is remarkable. It's a great companion for media consumption on the go’’
These positive reviews from tech experts further solidify the SMART 7's position as best entertainment smartphone available. With a 7GB extended RAM enabling seamless multitasking, a large 6.6’’ HD+ sunlight readable display, and a massive 5000mAh battery are all the necessary ingredients for a power packed entertainment experience. A cherry on the top is the price tag of these smartphone i.e SMART 7 is available for Rs 27,999  whereas the SMART 7 HD for Rs 23,999.

So, If you're looking for a smartphone that serves as a complete entertainment package look no further than the Infinix SMART7 series available online on Xpark and also on outlets nationwide!

ACCA proposes budget measures for tax year 2023-24 to address Pakistan's economic challenges

      

ACCA (the Association of Chartered Certified Accountants) has unveiled its budget proposals for the fiscal year 2023-24, highlighting the need for significant shifts in Pakistan's economic policies to tackle pressing challenges. The proposals aim to address issues such as population growth, climate change, agricultural disincentives, and food security concerns.

ACCA emphasises that to keep policies and their implementation consistent, the government, political parties, and business groups should sign a ‘charter of the economy’ for the next 10-15 years. This long-term commitment will provide stability and foster sustainable economic growth.

The budget proposals suggest a multi-faceted approach to improving the balance of payments, reducing imports, boosting local consumption, lowering inflation, and increasing exports. ACCA underscores the importance of consistent economic policies, leveraging indigenous resources and talent, and embracing a new economic model.

In line with these objectives, ACCA recommends sustainable reduction of non-essential imports and identifying import substitutes to lower the import bill. Efforts to promote eco-friendly energy sources, implement daylight savings, and reduce business hours and working days can help decrease reliance on oil and gas imports.

To enhance exports, ACCA emphasises the need to focus on services that leverage Pakistan's abundant raw materials and skilled youth. Shifting the tax burden to higher-income individuals and subsidising the cost of living for middle and lower-income segments are proposed to ensure equitable taxation policies.

ACCA calls for significant strides in the documentation of the economy to expand the taxpayer base. Leveraging technologies such as Artificial Intelligence and data analytics, the global body recommends identifying individuals living beyond their declared means and businesses making misdeclarations to bring them into the tax net.

Structural reforms, including reduced tax rates and simplified compliance processes, can make tax evasion less attractive and improve the efficiency of the taxation system. ACCA proposes minimal tax rates for large agricultural landowners, with generated revenue used to subsidise essential farming needs for small farmers.

To facilitate economic recovery, ACCA suggests incentivising local industry, manufacturing, and mining while revising costly agreements in the energy sector. Investment in green energy projects, encouraging the use of domestic products, and promoting entrepreneurship through the banking sector are also highlighted as key strategies.ACCA underscores the growth potential of Pakistan's IT/ITeS sector and calls for favorable policies, tax rebates, and investment in high-skill training to unleash its full potential. ACCA also recommends expanding the tax net by bringing professionals such as doctors, accountants, engineers, lawyers, and architects into the tax system.

Furthermore, ACCA proposes the establishment of a venture capital fund to support Pakistani start-ups, subsidies for solar panels, and prioritisation of the livestock sector in the upcoming budget.

ACCA's Global Tenets of Taxation serve as a guiding framework to establish public trust and an effective taxation system. The accountancy body emphasises the importance of openness, transparency, simplicity, and certainty in tax legislation and operations.ACCA believes that by implementing these budget proposals, Pakistan can pave the way for sustainable economic growth, address unemployment challenges, and position itself as a regional powerhouse.

TCL Electronics Unveils Latest Range of Mini LED TV, QLED TVs, and Smart Home Appliances in the UAE

                                                

TCL, the world's TOP 2 TV brand and TOP 1 98-inch TV brand, today unveiled its latest multi-category products for the Middle East and Africa (MEA) market at an exclusive launch event in Dubai. TCL also announced its partnership with Arsenal Football Club as the Official Regional Consumer Electronics Partner of the Club, with the event being highlighted by a special appearance by Arsenal Legend, Robert Pires.

From stunning picture quality with its 2023 C Series Mini LED and QLED TVs and an exciting range of upgraded domestic appliances and air conditioners to enable a healthier and more convenient lifestyle, TCL’s latest product line-up underscores its commitment to bringing customers in the region the very best in technological innovation

A pioneer and a leader of Mini LED technology, TCL proudly introduced its latest generation technology, to audiences in MEA. The C845 is the newest addition to TCL’s Mini LED TV line-up, with more local dimming zones at work providing infinite contrast dimensions, high efficiency, and wide luminous angle Mini LEDs to achieve the highest brightness levels to date of HDR 2000 nits available in 55’’, 65’’, 75’’, and 85’’ models and backed by AiPQ Processor 3.0, the TCL C845 delivers outstanding picture quality combined with unparalleled sound thanks to Dolby Vision IQ & Dolby Atmos.

 

Countless Colors and Endless Entertainment with All-New C745 & C645 QLED TVs

 

For gamers, TCL introduced its new TCL C745 which combines QLED with Full Array Local Dimming technology, 4K HDR and industry leading refresh rate of 144Hz VRR and a 240Hz Game Accelerator for smooth, sharp and colorful HDR picture quality.  The new TCL C645 is equipped with TCL QLED technology for outstanding color expression, certified with Dolby Vision and Dolby Atmos and packed with a 120 HZ Game Accelerator, making it an excellent value option for those who seek high-quality and interactive home entertainment experiences.

Enhanced Domestic Appliances for a Healthier, More Convenient Lifestyle

 

TCL also launched a suite of new products for the home with the aim of enabling a seamless and healthy connected lifestyle. The brand shared updates on Air Conditioners, with its innovative Gentle Cool series with its new sleek, minimalist, easy-to-clean design. TCL also introduced its latest refrigerator and washing machine offerings to its consumers to help them live healthier and convenient lives.

 

Commenting on the new launch, Ms. Sunny Yang, General Manager of TCL MEA, said, “We are delighted to introduce TCL’s latest generation of Mini LED and QLED TVs in the Middle East and Africa market. Our purpose is to serve our evolving consumers’ needs and offer the latest cutting edge technology to give  a premium, exceptional entertainment experience for them. We also look forward to showcasing our latest offerings in home appliances that will make lives easier.”

"TCL's growth in the MEA region has been truly remarkable over the past year." Mohammed Minhajuddin, Senior Marketing Manager of TCL MEA, stated, "We are expanding our TV portfolio in the MEA region offering more choices to customize with the technology matching their requirements and interests. The quality of our products speaks for itself as they have played a vital role in propelling our ambitions for the future even further."

These fresh offerings align closely with TCL's brand signature "Inspire Greatness," which not only conveys the brand's current corporate message but also embodies TCL's assurance and aspiration to

offer global consumers values that motivate and enable them to strive for excellence in all aspects of their lives, surpassing mere product offerings.

 

Igniting Passion in Sports; TCL Highlights New Sponsorships for the MEA Market

 

TCL has long been a champion of sports, making it an integral part of its global strategy as it aims to strengthen its influence around the world. In the MEA Market, TCL unveiled its partnership with one of the most iconic football clubs in the world – Arsenal FC, as its Official Regional Consumer Electronics Partner.

 

In addition to this, TCL expanded its cricket portfolio in the region with partnerships with the Abu Dhabi Knight Riders, Peshawar Zalmi and Pakistan Cricket Team. Globally, TCL has set up a number of well-established partnerships with some of the world’s leading football teams, including the Spanish and Italian national teams and is an official partner of the most popular sport’s league in the US, the NFL.

Through this ambitious sponsorship pipeline, TCL hopes to further demonstrate its commitment to Asia Pacific, offering customers in the region access to the latest and greatest innovations and experiences.

CBD PUNJAB TAKES THE LEAD IN ENVIRONMENTAL PROTECTION ON WORLD ENVIRONMENT DAY

         

Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), proudly joins the global community to celebrate World Environment Day with great enthusiasm, aiming to raise awareness and promote positive actions for environmental protection. This year’s theme for World Environment Day is "Beat Plastic Pollution," which highlights the urgent need to address the detrimental impact of plastic on our environment. CBD Punjab has consistently championed the cause of reducing plastic usage and promoting the adoption of eco-friendly alternatives.

Under the visionary leadership of CEO CBD Punjab, Imran Amin, the authority remains at the forefront of various environment-friendly initiatives, further solidifying its commitment to a greener future. By embracing modern urbanization on vertical principles, CBD Punjab is actively contributing to the economic development of Punjab while prioritizing sustainability.

Speaking on this occasion, the CEO of CBD Punjab, Imran Amin expressed the authority's unwavering dedication to environmental protection, stating, "At CBD Punjab, we firmly believe that safeguarding the environment is not merely an option but a responsibility. We have to take collective action to combat plastic pollution and protect our planet for future generations. World Environment Day serves as a reminder to all individuals to protect and preserve our planet."

CBD Punjab takes immense pride in its ongoing efforts to enhance the green landscape of Punjab. With a strong focus on sustainable development, the authority has dedicated 40% of the land to open areas including green areas, which is more than the good standard of the city’s sustainable open areas which is 15%. Moreover, CBD Punjab has allocated a substantial amount to the relevant government authorities for the plantation of the Miyawaki forest and new green spaces within the city. As part of modern infrastructure development practices, the authority has also introduced Asia's first Blue Road. These initiatives not only enhance the aesthetic appeal of the area but also contribute to cleaner air quality and a healthier ecosystem.

Promoting clean, green, and sustainable energy sources is a key aspect of CBD Punjab's environmental commitment. The authority actively advocates for the use of renewable energy and strives to increase the green cover throughout Punjab. By encouraging the adoption of solar panels and other environmental-friendly technologies, CBD Punjab aims to reduce the carbon footprint and foster a sustainable lifestyle.

CBD Punjab extends its invitation to everyone to join hands in celebrating World Environment Day and play an active role in preserving our natural resources. By taking small yet significant steps in our daily lives, such as reducing plastic usage, conserving water, and planting trees, we can collectively make a lasting impact on our environment.

TCL Presents the Biggest Summer Sale of the Year on Daraz: 7th - 14th June

       

TCL, Pakistan's leading LED TV brand, is thrilled to announce its highly anticipated summer sale event in collaboration with Daraz, the largest e-commerce marketplace in Pakistan. From the 7th to the 14th of June, customers can take advantage of incredible discounts, enjoy free shipping, flexible monthly installments, and exciting super vouchers on TCL products. This summer sale presents an irresistible opportunity for customers to upgrade their entertainment experience.

During the TCL Summer Sale on Daraz, customers will enjoy amazing discounts on a wide variety of TCL and iFFALCON products including 4K QLED TVs, UHD TVs, Smart TVs, Standard LEDs, ACs and Vacuum Cleaners. These premium offerings deliver stunning picture quality, immersive audio, and innovative features, taking the home entertainment experience to new heights.

TCL ensures free shipping for all purchases made during the summer sale, providing the convenience of home delivery and eliminating any concerns about logistics. Additionally, TCL's easy monthly installment plans provide an accessible pathway for customers to bring home their favorite TCL and iFFALCON products without straining their budgets. An added benefit during the summer sale on Daraz.

TCL introduces super vouchers that can be redeemed on future purchases. These vouchers offer customers additional savings on purchases, making the summer sale an investment in long-term value and satisfaction. TCL invites customers to mark their calendars from the 7th to the 14th of June and seize this golden opportunity to upgrade their homes with TCL and iFFALCON premium products. By taking advantage of the summer sale, customers can embrace the perfect combination of innovation, affordability, and convenience.

For more information, please visit:  https://shorturl.at/xBEQ3

According to Majid Khan Niazi, Head of Marketing at TCL Pakistan, "We are excited to bring our customers the TCL Summer Sale on Daraz. This event offers unbeatable discounts and exclusive deals on our premium products, enabling customers to enhance their home entertainment setup without breaking the bank. We believe this summer sale will truly elevate the overall entertainment experience for our valued customers."

Ibrahim Khan, Head of Brand at Daraz.PK, shared his enthusiasm, stating, "Collaborating with TCL for the biggest summer sale of the year is a great opportunity for our customers. TCL's cutting-edge technology and innovative features have made them a household name. With this sale, customers can enjoy significant savings on TCL and iFFALCON products and bring the cinema experience right into their homes." 

Your Next Entertainment Companion – Infinix SMART 7 series is now available nationwide starting at Rs 26,999/-

                                                        

Pakistan’s highest selling smartphone brand; Infinix has now made available super smooth and entertainment savvy SMART 7 series smartphones starting at Rs 26,999 only. Designed to provide a power packed entertainment experience, SMART 7 houses an extended RAM of up to 7GB and a massive sunlight-readable 6.6’’ HD+ display. Both SMART 7 and SMART 7 HD are available to purchase online on Xpark and also on outlets nationwide at a starting price of Rs 26,999/-

Up to 7 GB extended RAM enable users to multitask seamlessly while navigating through their favorite applications, playing games, and streaming their favorite shows.  Also making it manageable to keep all entertainment outlets open at once for a power packed experience. Out of 7GB extended RAM of SMART 7, 4 GB is available for expansion whereas SMART 7 HD also operates onto extended RAM of 4GB. Also, the internal storage can also be expanded up to 256GB via microSD card.

 

A massive 6.6’’ HD+ sunlight readable display aids exceptional clarity and vibrant visuals, even in bright sunlight. Whether it’s about streaming movies, playing games, or browsing through social media, one can expect smooth performance and captivating visuals altogether. Expressing his views on the launch of SMART 7 series, the CEO of Infinix Mr Joe Hu said: ‘’We have been wanting to design a smartphone specifically to cater all sorts of entertainment needs and with SMART 7 series we have just succeeded in doing so ‘’

Furthermore, SMART 7 encompasses an extra clear 13MP AI camera designed specifically for photography enthusiasts. Also available in most trend color options i.e. Peacock Blue, Polar Black, Coastal Green and Iceland White, both SMART 7 and SMART 7 HD are available on Xpark and also on outlets nationwide at a starting price of Rs 26,999 only.

U.S. DEPUTY CHIEF OF MISSION APPRECIATES CBD PUNJAB'S ECONOMIC DEVELOPMENT INITIATIVES

                                          

U.S. Deputy Chief of Mission for Pakistan, Andrew Schofer visited Punjab Central Business District Development Authority (PCBDDA) on Friday, in a bid to learn about the projects and development plans initiated by the authority.

The U.S. Deputy Chief of Mission was accompanied by a delegation from the U.S. Consulate General Lahore, including U.S. Consul General William K. Makaneole, Political and Economic Chief Kathleen Gibilisco, and Cultural Affairs Officer Paul Garr.

The distinguished envoy was warmly welcomed by the CEO of PCBDDA, Imran Amin and other senior officials of the authority, including COO, Brigadier (R) Mansoor Janjua, Executive Director Commercial, Mohammed Omer, Director Business Development, Ali Waqar Shah and Director Architecture, Sameer Aftab. The delegation led by the U.S. Deputy Chief of Mission was comprehensively briefed about the projects of PCBDDA Punjab.

During the visit, Deputy Chief of Mission, Andrew Schofer expressed his appreciation for the significant efforts made by the authority, in fostering infrastructural development and economic growth in Punjab. He recognized the pivotal role that PCBDDA in creating a conducive environment for local and foreign businesses to thrive, ultimately contributing to the prosperity of Pakistan.

CEO of PCBDDA, Imran Amin expressed his gratitude for the appreciation from the U.S. Embassy. He highlighted the achievements of the authority in transforming Punjab into a vibrant hub for commercial activities and emphasized the importance of international collaborations to further accelerate this economic growth. 

Imran Amin stated, "We are honoured to have Deputy Chief of Mission Andrew Schofer acknowledge our endeavors. Our vision is to create an enabling environment for businesses by providing state-of-the-art infrastructure, world-class facilities, and comprehensive support services. We look forward to further strengthening our ties with international partners, including the United States, to foster sustainable economic development in Punjab."

The visit of U.S. officials will serve as a platform for a constructive dialogue between PCBDDA and the U.S. Embassy, facilitating an exchange of ideas and best practices to enhance the business ecosystem in Punjab. We remain committed to promoting investment opportunities and fostering stronger ties between the United States and Pakistan.

All You Need to Know About Infinix SMART 7 Series!

                                                

Most awaited Infinix SMART 7 series is set to launch this month. This also means; now is the time to look at the detailed specifications of these smartphones.

Here’s a list of features of much-anticipated SMART 7 series:

6.6’’ HD+ Sunlight Readable Display

What does a sunlight readable display actually do?  It minimizes the impact of sunlight on the screen enabling users to watch movies, play games, or browse content even in bright outdoors. It’s also easier to read documents, emails, and messages on the go without having to change the setting. Combined with a massive 6.6’’ HD+ display producing accurate colors and lifelike visuals, there’s no other thing needed for an immersive viewing experience altogether. In short, now you know why Infinix SMART 7 is an ideal choice for outdoor usage. 

Upto 7GB Extended RAM 

Infinix SMART 7 operates onto an extended RAM of up to 7GB out of which 4GB is expandable while SMART 7 HD has also got an extended RAM of up to 4GB. It enables users to smoothly navigate through their favorite applications, play games, and utilize media. Also making it quite manageable to keep all entertainment outlets open at once in both smartphones. 

5000mAh Big and Durable Battery 

A 5000 mAh massive battery enables extensive browsing sessions for continuous 15 hours without needing to recharge. Also helping to stay connected and engaged through the day, both variants of SMART 7 series i.e. SMART 7 and SMART 7 HD eliminates the worry of running out of power when needed the most. 

13MP Extra Clear Dual AI Camera

The camera setup of Infinix SMART 7 houses a 13MP AI Camera aiding exceptional clarity be it portraits or wide-angle shots. Additionally, the device also features a 5MP front camera accompanied by a soft front flashlight, enabling users to take well-lit selfies even in low-light settings. 

Other features: 

For better security and convenience, both SMART 7 and SMART 7 HD has got fingerprint and face unlock features. But here’s the fun part; SMART 7 series will be featuring four unique colors namely:  Peacock Blue, Polar Black, Coastal Green and Iceland White.

Infinix says the smartphone will be launched this month and we already have our eyes on it!

OPPO Empowers Collaborative XR Innovation with the Launch of OPPO MR Glass Developer Edition for Snapdragon Spaces™ XR Developers Platform at AWE 2023

At the Augmented World Expo (AWE) 2023, OPPO released its latest advancement in the XR field — OPPO MR Glass Developer Edition. This state-of-the-art mixed reality (MR) device is equipped with the latest technology inside and out, offering an ideal environment for advanced developers to create and showcase exciting MR experiences.

OPPO anticipates a surge in XR technology adoption in the near future, with MR as one of the most viable modalities. To drive innovation in MR applications, the OPPO MR Glass will be made available as an official Snapdragon Spaces developer kit in China to help attract more developers to the field and push the boundaries of XR technology.

"Innovation over the years has revealed the immense potential of XR technologies, revolutionizing interaction, and information accessibility. Among them, MR stands out for its ability to seamlessly integrate the virtual and real world, unlocking boundless imagination in various contexts. OPPO MR Glass represents our latest breakthrough in this exploration, equipped with the advanced capabilities of Snapdragon Spaces to empower developers," remarked Yi Xu, Director of XR Technology at OPPO, during the keynote speech.

"OPPO and Qualcomm Technologies' long-standing relationship and shared vision have driven our collaboration in the field of XR. Our mutual goal is to establish an open ecosystem that empowers developers, unlocking boundless possibilities for XR innovation."

Yi Xu, Director of XR Technology at OPPO, delivered a speech at AWE 2023 

Said Bakadir, Senior Director, XR Product Management, at Qualc omm Technologies, Inc. said, "We recognize OPPO's long-standing efforts in exploring technologies, products, content, and services for XR, which make OPPO an ideal partner in this field. Through potential solutions improving productivity, creativity, and gaming experiences on OPPO MR Glass, we are glad to see growing vitality among developer groups and hope to find more MR content to enliven the platform, which is significant for creating innovative experience and bringing breakthroughs for the industry. In the future, we look forward to deepening our collaboration with OPPO to stimulate more innovations in the MR ecosystem."

OPPO MR Glass 

To provide the best platform for developers to create and test the latest MR experiences, OPPO MR Glass is built with the latest technologies and unique innovations.

Powered by the Snapdragon® XR2+ platform, OPPO MR Glass is equipped with OPPO's proprietary SUPERVOOC_TM fast charging and heart rate detection function that open doors to a variety of new applications.

Built with skin-friendly material, OPPO MR Glass is equipped with Binocular VPT (Video Pass Trough) technologies, dual front RGB cameras, pancake lenses, as well as 120Hz high refresh rate.

For the past few years, OPPO has been working on the implementation of advanced XR technology-related concept products that empower developers to innovate together. Since the release of OPPO's first AR concept product, OPPO AR Glass, in 2019, OPPO has brought three smart glasses to the public, including OPPO AR Glass 2021, OPPO Air Glass, and OPPO Air Glass 2, exploring more possibilities in the areas of algorithms, optical solutions, interactions, and ecosystem. In 2023, OPPO Air Glass won silver in the AR category of the Edison Product Awards, adding to international recognition for OPPO's strength in XR. OPPO's XR exploration also includes the AR application CybeReal, and other innovations to better connect the physical and digital world in a seamless way.

OPPO MR Glass will be available as a Snapdragon Spaces developer kit in China, distributed through EnlightXR in the second half of 2023. This will provide developers with best-in-class hardware and help to expand the Snapdragon Spaces content ecosystem in China.