Sustainability reporting key to profitability and success, says new guide from ACCA

                               

ACCA (the Association of Chartered Certified Accountants) has today published a new guide entitled ‘Sustainability reporting – the guide to preparation’. It is published ahead of COP28, the UN climate summit starting on 30 November in the UAE, in which ACCA is participating. Driving forward sustainability reporting - and increasing its global adoption - will be among the topics discussed.

 

Aimed at professional accountants, senior management and talent developers, this guide sets out key steps to help organisations start to prepare for sustainability reporting. It includes an eight-stage reporting cycle and suggestions with examples. It can be adapted to organisations of various sizes. The guide focuses on preparing for sustainability reporting in accordance with the inaugural ISSB (International Sustainability Standards Board) Standards, however it is equally relevant to organisations applying other sustainability reporting standards.

 

Businesses are facing increasing demands for sustainability information from customers, suppliers, lenders, potential new recruits and regulators.Those that interconnect sustainability and financial information are more equipped to make decisions that will lead to long-term success. They will have better access to finance, be better able to attract good quality staff, and will be more attractive to customers.They will also more likely to be compliant with the growing number of new sustainable business regulations and reporting requirements in this space.Businesses and professionals are asking for more support and guidance to prepare this information.

 

This first-in-a-series guide is complemented by a series of videos, produced in partnership with the ISSB. Intended to help understand and apply the standards, they focus on the first two standards: IFRS S1 and IFRS S2, which were published in June this year.

 

Report co-author Sharon Machado, head of sustainable business at ACCA said, ‘Achieving quality in sustainability reporting needn’t be a race; what’s important is having the courage to get started, the ability to apply judgement in the context of your organisation, getting others on board, and findings ways to improve.’

 

Report co-author Hsiao Mei Chow, head of corporate reporting insights – sustainability at ACCA, added: ‘There’s no one-size-fits-all solution. We encourage all involved to take time to work through the suggested processes, then design processes appropriate to their organisation and implement them.’

 

Report co-author Aaron Saw, head of corporate reporting insights – financial at ACCA, commented: ‘Sustainability reporting is likely to cover a range of matters, but the emphasis should be on material information for the intended users. Determining material information about sustainability-related risks and opportunities for reporting requires a three-step approach.’

ACCA director of policy & insights, Mike Suffield said: ‘Sustainability reporting requirements extend to explaining the approach and progress made on sustainability-led strategies – for many professional accountants this is a big change. On the other hand, this more holistic reporting requirement supports achieving benefits over the short-, medium-, and longer-term.’

 

To access this free guide, please visit www.accaglobal.com/sustainability-reporting-guide

Do you have a story to capture and show it to the world?

                                          

Vlogging has seamlessly integrated into our digital landscape, becoming an integral part of our lives. Through this mode of storytelling, we are taken on a journey through diverse perspectives, cultures, and narratives, all from the comfort of our screens. Pakistan is also a home to some great youtubers, among them, Rana Hamza Saif (RHS), Moroo and Umar Khan (Ukhano) are among the ones at the top. The story-telling styles of these youtubers varies from each other. But the unanimity has been seen developing among these three when it came to a comprehensive vlogging smartphone; Infinix ZERO 30 4G.

RHS is famous for his food and travel vlogs. Exploring different food varieties, with his friends, creating random conversations in a seamless manner is usually what Shapack Gang is about. This group recently created a food vlog in old Lahore beautifully capturing the early morning hustle along with the scrumptious local food options available there. From bustling streets to quiet corners, RHS walk us through meaningful conversations, local food places and not to forget; we got to see his favorite most bike. The vlog has been recorded using Infinix ZERO 30 4G outputting true colors via 2k 50MP front vlog camera and 108MP rear camera. “It will add colors to your life”, said RHS to potential vloggers, and his massive viewership at the start of his vlog.

Taimoor Salahuddin, aka Mooroo, is one of the founding youtubers of Pakistan, wo initially started off his vlogging journey by making humor-based content on YouTube. Over the years, his story telling style gains maturity, and he diverted his niche towards more informative and research-based videos, covering local and international travels, history and much more. While describing the history of ‘The Sri Lanka War’ in his recent vlog, Mooroo also talked about the vlogging capabilities of Infinix ZERO 30 4G’s 2k 50 MP front vlog camera. Taimoor emphasized by addressing Infinix ZERO 4G as a dedicated vlog phone for content creators.

Umar Khan aka Ukhano, is another gem, who utilizes his artistic abilities through his out of the box content. Ranging from travel vlogs to daring adventurous, Umar’s content always come through as a surprise for the audience. In his recent most video, he captured the story of Shaheera who transitioned from a full-time student to a full-time actor. Umar recorded her experiences and their conversations using Infinix ZERO 30 4G’s 2k 50 MP front camera and the video result speak for itself: ((link)

Infinix ZERO 30 4G empowers young individuals and content creators to effortlessly capture and share their stories with the world via 2k 50 MP front vlog camera. The 2k video recording enable convenient framing and real-time adjustments while vlogging on the go. In short, as suggested by top youtubers, Infinix ZERO 30 enables unparalleled visual storytelling experience altogether.

   

CBD PUNJAB LAUNCHES MIYAWAKI FOREST INITIATIVE TO COMBAT SMOG AND FOSTER SUSTAINABILITY

Punjab Central Business District Development Authority (PCBDDA), a leading development entity in the province of Punjab, also known as Central Business District Punjab (CBD Punjab), has marked a significant leap towards combatting smog and environmental conservation with the initiation of a Miyawaki Forest plantation with the collaboration of Carbonwise and DeliveTree.

The ceremony hosted esteemed guests, including the top leadership of CBD Punjab, Carbonwise, and DeliveTree, alongside government dignitaries such as CEO CBD Punjab, Imran Amin, COO CBD Punjab, Brigadier (R) Mansoor Janjua, Additional Secretary Environment, Additional Secretary Transport, Managing Partner Carbonwise, DelivTree, Arif Piracha, and representatives from the Forest department. Among those in attendance were also the Executive Director, Directors, and senior officials from CBD Punjab.

The designated site for the forest, spanning 4 kanals within the CBD Punjab Bab District, is poised to become a beacon of sustainability, set to accommodate nearly 12,000 plants. Already, 800 plants have found root in the rich soil, laying the foundation for a thriving green ecosystem.

The Miyawaki Forest, known for its dense and diverse vegetation, aligns with CBD Punjab's broader commitment to corporate social responsibility. The initiative not only contributes to carbon offsetting but also fosters biodiversity and strengthens the local ecosystem.

While sharing his views on the occasion CEO CBD Punjab, Imran Amin, said "CBD Punjab recognizes the pivotal role businesses play in environmental stewardship. Our Miyawaki Forest is a testament to our dedication to sustainable practices and a greener future. This initiative will also play an important role in combating smog. We believe in the power of collective action for a healthier planet."

Arif Piracha stressed the critical importance of increasing green spaces in Lahore to tackle smog-related issues and enhance the city's air quality. He highlighted the necessity for constructing eco-friendly buildings that are self-sufficient. Additionally, he requested the CEO CBD Punjab, Imran Amin, to allocate additional land, enabling increased efforts in carbon offsetting initiatives.

CBD Punjab's venture into eco-friendly endeavors reflects a growing trend among businesses to integrate sustainability into their core values. The authority’s multifaceted approach, encompassing environmental, social, and economic aspects, underscores its holistic commitment to responsible business practices.

Here’s what you need to know about the TikTok Challenges

                                            

TikTok has become a cultural hub in Pakistan, drawing in a diverse community that loves to share and connect. The app's charm lies in its ever-evolving content, and each day brings new challenges that keep users engaged. Among the prominent most and influential faces of TikTok are Jannat Mirza, Zulqarnain Sikander, Areeka Haq, and Alishba Anjum, who not only entertain but also set the trends for the entire platform.

In the midst of TikTok's constantly evolving challenges, one noteworthy trend has caught the attention of users nationwide – the #CaptureYourOwnStory Challenge, introduced by Infinix. The challenge took a personalized turn when Jannat Mirza, offered a glimpse into her daily life using Infinix ZERO 30 4G. Mirza showcased how the smartphone effortlessly becomes an extension of her daily life experiences. From morning routines to casual hangouts, Mirza's video highlighted the smartphone's versatility, emphasizing its role as a storytelling tool that seamlessly integrates into the user's lifestyle.

Following suit, Zulqarnain Sikander, another influential figure in the TikTok sphere, shared a heart-warming video where Sikander was seen spending time with his daughter, capturing precious moments that resonated with audiences across the platform. The video not only underscored the smartphone's ability to document cherished family moments but also demonstrated its 2k Video recording feature, making it an ideal device for capturing both professional content and personal memories.

#CaptureYourOwnStory Challenge continued to unfold as Areeba Nadeem took centre stage in a lively TikTok video. In her creative portrayal, Nadeem showcased Infinix ZERO 30 4G’s dynamic features while spending time with her friends. The video not only highlighted the smartphone's exceptional camera capabilities but also accentuated its suitability for content creators seeking to elevate their collaborative efforts on TikTok. Meanwhile, Haris Ali added his unique touch to the challenge, seamlessly blending vlogging into his daily routine. These influencer-led narratives not only breathed life into the challenge but also provided a firsthand look at how the Infinix ZERO 30 seamlessly integrates into diverse lifestyles, capturing stories in vivid detail.

Here's how you can also participate in the challenge:

1. Follow @infinixpakistan on TikTok.
2. Use the template provided by Infinix to capture those special moments in your life that make you smile, whether it's a sunrise, a laugh with friends, or a delicious meal.
3. Share your creation using the hashtag #CaptureYourOwnStory and tag @InfinixOfficial to enter the challenge.

Infinix ZERO 30 4G’s front 50 MP vlog camera, has become the focal point of the #CaptureYourOwnStory Challenge. It transcends beyond crisp and vibrant selfies but also allows users to shoot professional-quality videos for their TikTok stories. The added bonus of a 108 MP back camera ensures that every aspect of a story, from the grandest landscape to the tiniest detail, is preserved with unmatched clarity. In short, whether it's the breathtaking quality of scenic shots or the intimate moments of daily life, Infinix ZERO 30 4G has proven to be the go to companion for content creators looking to elevate their storytelling on TikTok.

Global role for Pakistan finance leader

 

Ayla Majid elected deputy president of ACCA.A woman from Pakistan has been elected deputy president of the world’s leading professional accountancy body.

Ayla Majid, who is based in Islamabad, is now the second-highest ranked officer at ACCA, (Association of Chartered Certified Accountants), which has more than three-quarters-of-a-million members and students in 191 countries.

 

Majid said: ‘I couldn’t be prouder. ‘I will do all in my power to carry on the aim of opening more and more doors to chances in life to more and more people everywhere. 

‘It is also very satisfying to take on this role as a Pakistani woman. It shows that women from emerging and developing world are ready to contribute and seize opportunities, not only at the national level but also on the global stage. Role of women in key governance positions is also extremely important for diversity and strength of organizations - something which truly global organizations have acknowledged and embraced.’

 

Majid was first elected to ACCA’s global governing Council in 2014. She has 22 years of experience in transaction advisory, mergers & acquisitions, and project development across energy and infrastructure. She has 14 years of board leadership experience including chairing boards as an independent director on boards in energy, pharmaceutical and not-for-profit sectors.

Majid has been a member of the Global Future Council of Energy Transition of the World Economic Forum and a Young Global Leader of the World Economic Forum.

 

She is now CEO of Planetive, which she founded in 2020, a consulting and project development practice which promotes sustainable finance, decarbonization and energy transition, with organizations across the world, with particular focus in the Middle East and Pakistan.

The new president of ACCA is Ronnie Patton, a retired accountancy lecturer from Northern Ireland.

Unleash Your Story: Win a Trip to Dubai with Infinix's #CaptureYourOwnStory TikTok Challenge

                                                

Infinix today has introduced #CaptureYourOwnStory TikTok Challenge enabling fans to capture and showcase their stories to the world via 2k 50MP front vlog camera of Infinix ZERO 30 4G. Participants stand a chance to win an unforgettable 3-day round trip to Dubai and Infinix ZERO 30 4G, as they vlog their stories, share it on TikTok and challenge their friends to do so. #CaptureYourOwnStory challenge is now live on TikTok for the next two weeks where the vlogging enthusiasts can win big simply by sharing their stories.

Prizes await the most creative storytellers, with the grand prize being a luxurious 3-day, 2-night trip for two to Dubai. The 2nd Prize includes Infinix's cutting-edge ZERO 30 series smartphone, bestowed upon two lucky winners. The 3rd Prize comprises a mystery box from Infinix along with a discount voucher for the Infinix ZERO 30, to be won by three participants. Moreover, a Lucky Draw every three days will announce five winners, each receiving an exclusive Infinix mystery box.

To join the challenge, participants must follow @infinixpakistan on TikTok, use the provided template to capture their special moments, and share the content with the hashtag #CaptureYourStory while tagging @InfinixOfficial. CEO of Infinix Pakistan, Simon, expressed, "We introduced the #CaptureYourOwnStory challenge to give everyone a chance to share their stories and express the creativity we all have. Each story matters, and we can't wait to see the unique creativity each contestant brings to the table."

Renowned Pakistani TikTok influencers like Jannat Mirza, Zulqarnain Sikander, Areeka Haq, and Alishba Anjum have embraced the #CaptureYourOwnStory Challenge, urging participants to share their unique stories using the Infinix ZERO 30 4G.

The stage is yours on November 17^th, Share your unique story and stay tuned for lucky draw announcements.

CBD PUNJAB UNVEILS GRAND SOUQ LAHORE TO REVOLUTIONIZE LOCAL BUSINESS LANDSCAPE

                                                   

Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has announced the launch of Grand Souq Lahore (GSL), a pioneering initiative aimed at fostering local business growth.

GSL will be constructed at an expansive 68 kanal area at the Rescue 1122 Academy on LOS, Ferozepur Road, Lahore. The project aims to facilitate and empower the local business community. Drawing inspiration from international architectural marvels in Dubai and Turkey, GSL will be meticulously crafted to meet global standards.

To further ease business operations, CBD Punjab has introduced an accessible installment plan for interested stakeholders. GSL will boast a sophisticated infrastructure, including three floors with versatile retail spaces ranging from 350 sqft to 550 sqft and an underground parking.

While expressing his views about the project CEO CBD Punjab, Imran Amin, said, "The local business community and investors serve as the backbone of our economy. Grand Souq Lahore marks a significant milestone in empowering these entities and fostering economic growth."

The strategic location of GSL ensures accessibility for visitors from key areas such as Ferozepur Road, Icchra, Samnabad, and Shadman. The project is poised to transform the business landscape, providing a platform for local businesses to thrive and cater to diverse consumer needs. Recognizing the immense potential of GSL, industry experts anticipate it to be a game-changer, elevating the local economy and setting new benchmarks in business development.

Vlog Like a Pro: Here’s what you have been missing out on

                                                   

Vlogging is a form art, a medium of expression, and a source of entertainment that has captured the hearts of millions. To succeed in this creative space, you need more than just a passion for storytelling; you need the tools to elevate your content above the rest. Such as Infinix ZERO 4G that features a 2k 50 MP front vlog camera enabling convenient framing and real-time adjustments while vlogging on the go.

Let’s quickly take a look at the widely used vlogging scenarios where the vlog camera setup of Infinix ZERO 30 4G can elevate your vlogs altogether: 

Travel Vlogging

For travel vloggers, capturing the essence of a new destination is crucial. The Infinix ZERO 4G's 2K 50 MP video recording empowers you to transport your audience to far-off lands with astonishing clarity and detail. Every street corner, every local face, and every scenic vista will come to life in your vlogs. The high resolution and frame rate make your viewers feel like they are right there with you, experiencing the sights and sounds of your journey.

Whether it's a selfie in front of a famous landmark or capturing your reaction as you taste exotic cuisine, the 108MP MP rear camera outputs every detail of your expression. What's more, the phone supports dual video recording, allowing travel vloggers to showcase both sides of your story simultaneously.

Beauty and Fashion Vlogging

In the world of beauty and fashion vlogging, the devil is in the details. Subtle makeup nuances, intricate fashion textures, and vibrant colors are all critical to the storytelling. The Infinix ZERO 4G's 2K 30FPS video recording showcases these details with exceptional precision. Your audience can appreciate the details in your makeup tutorials, the feel of fabrics in fashion hauls, and the colors in your beauty reviews. Whether you're doing a makeup tutorial or showing off the latest fashion, your audience will see every color, shade, and contour really clearly.

Lifestyle and Personal Vlogging

For lifestyle and personal vloggers, being real is super important. You want your audience to feel a connection with you, and the Infinix ZERO 4G makes that connection even stronger. 2K video recording enable vloggers to seamlessly narrate their experiences, share insights, and bring viewers closer to their everyday life, creating a more immersive viewing experience. Whether you're showing a regular day, sharing personal stories, or talking about your routines, the video looks amazing.

Another interesting feature that is crucial to daily vlogging in the dual video view. The feature adds depth and richness to the narrative, providing viewers with multiple perspectives and enhancing the storytelling experience.

By utilizing both cameras of Infinix ZERO 4G i.e. 50MP front camera and 108MP rear camera, vloggers can capture not only their own expressions and reactions but also those of others around them. This allows for a more comprehensive portrayal of the vlog's context and emotions. It provides vloggers with a wider range of creative options, enabling them to experiment with different angles, shots, and compositions, ultimately enhancing the overall visual appeal of the content.

 Whether you're into travel, beauty, fashion, or just sharing your daily life, Infinix ZERO 30 4G empowers you to stand out in the world of vlogging.

 

Standard Chartered Bank and the IFC enter a Risk-Participation Agreement

Standard Chartered Bank Pakistan has signed an un-funded Risk-Participation Agreement with the International Finance Corporation.  The USD 200 million PKR equivalent programme, will see the IFC cover 50% of Standard Chartered’s risk against short term-trade and working capital funded loan facilities for corporate clients based in Pakistan.

Standard Chartered and IFC aim to leverage their long-standing relationship with export-based industries in Pakistan to enable the generation of foreign exchange inflows which remain critical for the sustainable growth of Pakistan’s economy. These inflows will be made possible through the enhanced availability of trade and working capital loan facilities including supply chain financing and sustainable finance product suites for large-scale manufacturers. This programme is a key milestone of IFC and Standard Chartered’s global collaboration that can be replicated across emerging markets to facilitate trade flows.

Sarmad Lone, Head of Client Coverage, Corporate, Commercial and Institutional Banking (CCIB) for Standard Chartered in the Africa and Middle East region said, “Building on a longstanding partnership with IFC, we are delighted with this first of its kind agreement between IFC and Standard Chartered in Pakistan. As a trade focused bank with a rich network of over 50 markets across Asia, Africa & the Middle East, we play a crucial role in enhancing the accessibility to capital and liquidity to facilitate global trade. This partnership with IFC enables us to work around macroeconomic challenges and helps us support our client base and facilitate development of their business. It is at the core of what we do as a Bank and in complete alignment with our Stand of Resetting Globalisation and our brand promise, Here for good.”

Momina Aijazuddin, Regional Head of Industry at IFC’s Financial Institutions Group across the Middle East, Türkiye, Central Asia, Pakistan, and Afghanistan added that, “This risk participation programme with Standard Chartered Bank is the first of its kind for IFC in Pakistan, designed to enhance access to finance and working capital to companies in economically lucrative sectors, as well as to small and medium enterprises that operate across their value chains. We are confident that with this effort Standard Chartered will play an important role amidst current macro-economic conditions in Pakistan by catalysing job creation, trade, and productivity, as well as economic growth.”

Infinix Partners with UNESCO for STEM Program CogLabs Workshops

                                              

Infinix, a leading technology brand dedicated to today's youth, and the United Nations Educational, Scientific and Cultural Organization (UNESCO), are proud to announce their collaboration in support of STEM (Science, Technology, Engineering, and Mathematics) education, with the CogLabs program. This partnership reflects a shared commitment to fostering sustainable development, gender equality, and quality education.

Educational robots available in the market often come with high costs, complexity, an abundance of options and sensors, as well as closed software and hardware systems.

 

The CogLabs program aims to inspire the next generation of thinkers and creators worldwide by providing accessible, hands-on experiences in robotics and machine learning. The primary objective is to enhance awareness and comprehension of artificial intelligence (AI) while making machine learning approachable, rewarding, and, above all, enjoyable. Children learn how to create Machine Learning models by building a robot requiring 3D printable parts, a smartphone, and basic electronic parts. The educational robot kit was adopted by UNESCO's STEM program. Google later collaborated with UNESCO to incorporate Teachable Machine and launch CogLabs in 2021 available in 3 languages (English, Spanish, French) across Africa, Latin America & Southeast Asia. 

 

With a particular focus on empowering today's youth, Infinix recognizes the pivotal role smartphones play in advancing UNESCO's Educational Robot program. As part of this collaboration, Infinix will provide technological support such as smartphones and laptops for UNESCO CogLabs workshops to enhance the program.

“We’re thrilled to partner with Infinix for the global rollout of the CogLabs STEM program. This powerful initiative introduces kids worldwide to AI and robotics, aligning perfectly with our mission to make STEM education universally accessible. Witnessing the transformative impact on students’ confidence and creativity is incredibly rewarding. Initially intimidated by these intricate subjects, students quickly discover their capabilities, fostering innovative problem-solving skills. Equally inspiring is the enthusiasm of teachers embracing the CogLabs program. Recognizing the potential of AI and robotics to revolutionize education, they eagerly expand their knowledge to empower the next generation.” - Joan Nadal, UNESCO Master Trainer for CogLabs Workshops and Designer of the original E3bot.

 

"Infinix wholeheartedly embraces transformative technology to enhance lives. Our partnership with UNESCO is dedicated to broadening horizons for joyful learning and exploring robotics. Together, we aim to make technology education accessible and enjoyable for everyone." - Benjamin Jiang, CEO at Infinix Mobility.

  

During the three-day on-site training, participants will engage in a comprehensive program that includes discovering Machine learning and visual coding, mastering 3D design techniques for the creation of 3D objects, setting up and operating a 3D printer and set up the E3bot for hands-on experiences.

 

The workshops have been conducted in 35 countries both onsite and online, empowering educators and students, ultimately fuelling the next wave of innovators with additional workshops being planned for 2024. 

 

The Vlogging Phone You've Been Waiting For: Infinix ZERO 30 4G now available at outlets nationwide.

                                         

Infinix ZERO 30 4G, featuring a 2k 50 MP front vlog camera is now available on outlets nationwide for Rs 59,999. Infinix ZERO 30 4G empowers young individuals and content creators to effortlessly capture and share their stories with the world. 2k video recording enable convenient framing and real-time adjustments while vlogging on the go. In short, 2k 50MP front vlog camera open doors for an unparalleled visual storytelling experience altogether. Infinix ZERO 30 4G is now available on outlets nationwide and also on Xpark for Rs 59,999.

 
A designated 2k 50MP front vlog camera translates into a vlogging experience distinguished by its video quality and engagement, equipping users with a potent means to stay connected with their audience while on the move. Combined with higher frame rate of 30FPS, users can experience smooth motion, resulting in footage that boasts a professional-grade quality. This front camera capability outcomes effortless self-expression, convenient framing, and real-time adjustments while video recording.

But the Infinix Zero 30 4G camera capability does not end here. It also features a powerful 108 MP back camera for capturing intricate details and vibrant colours that elevate vlogs in order to make them stand out. What's more, the phone supports dual video recording, allowing users to showcase both sides of your story simultaneously.
Simon Feng, CEO of Infinix Pakistan, shared his views: ‘’Infinix Zero 30 4G embodies our dedication to empower the youth and content creators. We believe that every individual has a unique story to tell, and we are committed to providing them with the tools they need to make their mark on the world."

Infinix ZERO 30 4G is more than just a camera powerhouse. Its stunning curved display offers a 60° Golden Curve for a thoughtfully crafted in hand- feel. Manufactured with drop-resistant Corning Gorilla Glass, thee smartphone is built for durability by all means. Additionally, the flagship-grade 6.78-inch AMOLED display provides an immersive viewing experience, complete with a rapid 120Hz refresh rate and lightning-fast 360Hz touch sampling rate.
Powered by a high-performance octa-core processor and an impressive 16GB of Extended Memory, the ZERO 30 4G ensures seamless performance for all your needs. In short, Infinix ZERO 30 4G is a well-rounded smartphone for content creators and performance seekers.

 
Priced at Rs 59,999, Infinix ZERO 30 4G is now available outlets nationwide and on Xpark for Rs 59,999. 

CEO CBD PUNJAB SURPRISE VISIT PROPELS CBD PUNJAB PROJECTS TOWARD TIMELY COMPLETION

Punjab Central Business District Development Authority (PCBDDA), commonly known as Central Business District Punjab (CBD Punjab), witnessed a significant development as CEO CBD Punjab, Imran Amin, took a proactive approach to evaluate ongoing projects on a surprise visit this Sunday. The visit aimed to assess project progress in accordance with the directives of Chief Minister Punjab, Mohsin Raza Naqvi.

CEO CBD Punjab, Imran Amin, demonstrated his commitment to the timely completion of projects by inspecting various key sites. The surprise visit covered the Ghora Chowk Flyover, Lahore Prime CBD Punjab Quaid District, CBD Punjab Phase 2 and 3, as well as the Walton Road upgradation. 

Executive Director Technical CBD Punjab Riaz Hussain, Director Project Management CBD Punjab Asif Iqbal, Director Construction CBD Punjab Asif Babar, Director Architecture CBD Punjab Sameer Aftab, and officials from NESPAK and NLC were also present.

While expressing his views CEO CBD Punjab, Imran Amin said "Our dynamic approach ensures the timely completion of every project under CBD Punjab. We are committed to the development and progress of the region."

Executive Director Technical CBD Punjab Riaz Hussain provided a comprehensive briefing on the ongoing projects. Highlights of the progress include the completion of shuttering for the Ghora Chowk Flyover, the concrete completion of the bottom slab of the flyover, and the ongoing installation of geo grid for the MSE wall. Additionally, the sub-base for slip roads has been completed, and these roads are expected to be operational in the coming days.

Lahore Prime CBD Punjab Quaid District is currently undergoing hardscaping and landscaping.  The Walton Road upgradation is progressing rapidly to meet its targets.

Experience Unparalleled Vlogging with Infinix ZERO 30 4G – Now available to pre-order on Xpark!

                                                

Priced at Rs 59,999, Infinix ZERO 30 features a 50 MP 2K front vlog camera along with a 108MP rear camera for seamlessly daily vlogging

Infinix, Pakistan's leading smartphone brand, is now taking pre-orders for ZERO 30 4G – the ultimate vlogging phone that transcends beyond ordinary selfies via 50 MP 30 FPS front vlog camera. Priced at Rs 59,999, Infinix ZERO 30 4G empower young individuals and content creators to capture and share their stories with the world.  2k video recording outcomes effortless and convenient framing along with real-time adjustments while vlogging on the go. Infinix ZERO 30 4G is now available to ore-order online on Xpark and also on outlets nationwide along with exclusive pre-order gifts.

A 50MP front vlog camera with 30 FPS (frames per second) empowers users with unparalleled clarity and detail, certifying every video captures the essence of their narrative. The high frame rate guarantees smooth motion, making for professional-grade footage. This front camera capability outcomes effortless self-expression, convenient framing, and real-time adjustments while video recording. The result is a vlogging experience that stands out in quality and engagement, providing content creators with a powerful tool to connect with their audience on the go.

On the rear camera front, the Infinix ZERO 30 boasts an impressive 108MP camera, capturing vibrant photos even in low light. Resultantly, your photos will pop with detail and colour, regardless of the lighting conditions.

Simon Feng, CEO of Infinix Pakistan, shared his views saying: "Through the ZERO 30 4G, we are democratizing high-quality video production, allowing individuals to share their personal stories and narratives. We believe this device will empower the youth to express themselves in ways they never thought possible."

But the ZERO 30 4G is more than just a camera powerhouse. Its stunning curved display offers a 60° Golden Curve for a reassuringly solid feel. Crafted with drop-resistant Corning Gorilla Glass, the smartphone is built for durability by all means. Additionally, the flagship-grade 6.78-inch AMOLED display provides an immersive viewing experience, complete with a rapid 120Hz refresh rate and lightning-fast 360Hz touch sampling rate.

Powered by a high-performance octa-core processor and an impressive 16GB of Extended Memory, the ZERO 30 4G ensures seamless performance for all your needs. In short, Infinix ZERO 30 4G is a well-rounded smartphone for content creators and performance seekers.

Priced at Rs 59,999, Infinix ZERO 30 4G is now available to ore-order online on Xpark and also on outlets nationwide along with exclusive pre-order gifts.

YOZO: Upgrade your Lifestyle

  

In a realm where trends evolve with the swiftness of light, and individuality holds the highest esteem, YOZO is set to have a profound impact in the market, with a core focus on those who enthusiastically embrace their zest for life. YOZO goes beyond being just another vape brand; rooted in the Japanese term for "where the sun shines," it represents more than just a name; it embodies a powerful philosophy. At its core, YOZO stands for the values of nonconformity, individual freedom, and the celebration of uniqueness.

 

YOZO caters to the diverse needs of its audience by delivering more than just a commodity – it provides a way of life. Whether you seek distinct flavors, cutting-edge vaping technology, or a dedication to sustainability, YOZO is here to meet your requirements.

 

Leading the way in eco-responsibility, YOZO guarantees that each puff you enjoy paves the way for a more environmentally conscious and sustainable future. With YOZO, relish your vaping experience with a clear conscience, knowing that you're playing a part in enhancing the future of our planet.

 

Nonetheless, one of the most compelling reasons to make the switch to YOZO's non-combustible electronic cigarettes is their significant health benefits. Unlike traditional combustible cigarettes, YOZO's products produce no harmful cigarette butt litter, emit no toxic smoke, and contribute to reduced deforestation and habitat destruction caused by tobacco farming. Our mission extends beyond vaping enjoyment; we aim to reach out to cigarette smokers in need of a healthier alternative to quit smoking, thereby supporting a transition to a more sustainable and responsible lifestyle. Making the switch from smoking cigarettes to vaping with YOZO not only improves your own well-being but also leaves a greener, cleaner footprint on the planet.

 

The journey to merge adventure and innovation begins with the very design and creation of YOZO products. Keeping this in mind, YOZO has integrated into its very essence practices and initiatives that reflect a lifestyle choice, a celebration of individuality, and a commitment to freedom.

 

Stay tuned for the launch of YOZO – the brand that is set to redefine vaping for those who appreciate uniqueness. YOZO is where every puff is a style statement, and every choice is an expression of your unique self. YOZO is a reminder that, like the sun, each of us has the potential to illuminate our own path, leaving a positive and lasting impact on the world.

Sales Partners Summit organized by CBD Punjab

                                                          

Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), organized Sales Partners Summit . The aim of the summit was to create awareness about the projects of CBD Punjab. Members from the  real estate and business community participated in the summit.  COO CBD Punjab, Brigadier (R) Mansoor Janjua,Executive Director Commercial CBD Punjab, Mohammed Omer, Executive Director Legal CBD Punjab, Barrister Bilal Afzal Khokhar, Director Marketing CBD Punjab, Waseem Siddiq, Director Operations CBD Punjab, Colonel (R) Fazeel Ghumman and other officials of CBD Punjab attended the event. While addressing the event COO CBD Punjab Brigadier (R) Mansoor Janjua welcomed all partners to CBD Punjab. He said that CBD Punjab is making  a business district on an international scale, which will pave new ways for the development of Punjab and provide new business opportunities.  

Executive Director Commercial CBD Punjab, Mohammad Omer gave a briefing about the projects of the authority. He shed light on CBD Punjab projects like Axis, Lahore Prime CBD Punjab Quaid District, CBD Punjab Bab District, Walton Road Upgradation and Ghora Chowk Flyover.  CBD Punjab onboarded 38 partners.The summit was concluded with a certificate distribution ceremony.

Have you checked this uber cool AR Advertisement in Pakistan yet?

                                      

Augmented Reality (AR) based advertisements have emerged as the latest frontier, transforming the way people interact with products and services online. Given that it’s a two-way street, they're not only captivating audiences but also revolutionizing how brands interact with consumers and get to know more about them. It's a phenomenon that has taken the internet by storm, and at the forefront of this revolution are the global tech giants such as Infinix, Google and Facebook etc.

Imagine a world where you can try on clothes without stepping into a fitting room, or visualize furniture in your living space before making a purchase. Augmented Reality has made these scenarios an actually reality, allowing users to seamlessly blend the digital and physical worlds.

Social media platforms have also embraced AR as a means of enhancing user engagement. Facebook, with its Spark AR platform, has enabled users to create and share AR effects on its family of apps, including Instagram and Messenger. This has opened up a new dimension for advertisers to connect with their audience in a playful and interactive manner. Snapchat, known for its pioneering efforts in augmented reality, has set the bar high with its AR lenses. These dynamic filters have become a staple for users, allowing them to transform their faces, their surroundings, and even try out products before making a purchase. It's a prime example of how AR can drive user engagement and brand loyalty.

The impact of augmented reality-based advertising goes beyond novelty. It's about creating meaningful and memorable experiences for consumers. Whether it's previewing products, trying on cosmetics virtually, or even experiencing travel destinations from the comfort of one's home, AR is changing the way we interact with brands.

At the forefront of this ground-breaking movement are global tech leaders. As seen recently, Infinix has introduced Pakistan to the world of augmented reality-based advertising, making a striking debut at Centaurus Mall with the Infinix ZERO 30 4G. In another AR video, a colossal Infinix ZERO 30 4G cake takes centre stage in the heart of Bahria Town Karachi—an irresistible sight for any cake enthusiast.

Infinix ZERO 30 4G is actually a treat for the content creators and young individuals who are fond of capturing their daily drill with the help of vlogs. Featuring a 30 FPS 50 MP front camera, Infinix ZERO 4G enables seamless vlogging via front camera. As the technology continues to advance, we can expect even more exciting and immersive experiences on the horizon. It's a testament to the boundless potential of human imagination and technological innovation working hand in hand.

Unbeatable Deals Await on TCL and Iffalcon this Daraz 11.11 Sale

                                                           

Get ready to revolutionize your shopping experience, with TCL and iFFALCON at the Daraz 11.11 Grand Sale happening from November 11th to November 21st. We are excited to announce the collaboration between TCL Pakistan, the leading LED TV brand in the country and Daraz Pakistans premier e commerce platform. During this event you can enjoy incredible discounts of up to 20% on a wide range of TCL and iFFALCON products. Discover the TVs and home appliances at prices that will surpass your imagination. Whats even better is that many items come with shipping, Easy Monthly Installments (EMIs) and Mega vouchers ensuring you save like never before.

Shop Now: bit.ly/2Dl0QFu

“We are delighted to partner with Daraz again for the 11.11 Grand Sale. This partnership reflects our unwavering dedication, to providing our customers with deals and a seamless shopping experience." said Majid Khan Niazi, Head of Marketing at TCL.

Rest assured, every product you acquire during the sale is backed by TCL's renowned brand warranty, a symbol of unwavering quality and dedicated customer satisfaction.

Delivering Excellent Player Performances at the PUBG Global Championship – the Impressive Infinix GT 10Pro

        

It’s official - the annual PUBG Mobile Global Championship will formally kick off on November 2nd and run to December 10th! Furthermore, renowned trendy mobile phone brand, Infinix, has announced its sponsorship of the competition, providing its impressive GT 10Pro model as the designated dedicated device for the event. It is reported that 50 teams will participate in this year's competition, with a total prize of $3 million up for grabs. According to the schedule, the preliminary round of the competition league will run from November 2nd to 26th in Malaysia where each participating team will compete for the 14 finalist seats. Thereafter, the final showdown will be hosted in Istanbul, Turkey, where a champion will be declared after a total of 18 games held over the course of three exhilarating days.

 

'GT 10Pro is working pretty well，I don’t think there will be any better phone with this price. The software is pretty good. This phone is well better than the phone which was last year. I appreciated this phone its way better. It doesn't heat up and cool really soon. The last phone has lag issues but GT 10Pro no' — Said by the Interviewed PUBG Player

 

The Interviewed PUBG Player

For mobile game enthusiasts, this e-sports tournament is undoubtedly an unmissable event which also has the ability to offer global exposure to the partnering sponsors. In previous years, it was typical for veteran mobile phone manufacturers - such as Oneplus, Vivo, and Sony Xperia - to sponsor competitions, but now with Infinx’s involvement, a younger audience and more energetic atmosphere has been drawn to the event. This is thanks to both Infinix’s position as an emerging trendy brand and the impressive GT 10Pro model’s support within the competition.

 

Infinix Engineers were Testing Equipments

 

As a new-generation e-sports phone, the Infinix GT 10Pro features a 120Hz high refresh rate e-sports screen that supports event-level touch delay as well as the advanced 6nm technology of the MediaTek D8050 5G game chip. Collaboration with game manufacturers has led to extensive optimization and tuning of the technology which has not only achieved a high frame performance of 90 frames with PUBG, but additionally a high frame and picture performance of 120 frames and 90 frames respectively on Mobile Legends: Bang Bang and Free Fire. The competition phone model provided by Infinix for the PUBG tournament comfortably meets the rigorous performance standards; enhances the Type-C interface and fixed network capabilities; and simulates both the temperature, lighting, and sound field of the competition scene for comprehensive optimization. If that wasn’t already impressive enough, both the Aurora Engine 3.0 and Darwin Engine 3.0 confidently deliver participants with a thrilling, fast-reaction experience, empowering competitors to seize every opportunity towards winning the competition.

 

 Teams were Trying out GT 10Pro for Gaming

 

The cooperation between both Infinix and PUBG Mobile has opened the possibility for future collaboration scenarios in which both sides will jointly pursue a truly superior gaming experience for players. It is reported that during the competition, Infinix will collaborate with bloggers to launch a topic challenge, and ultimately select 5 lucky individuals to personally witness the crowning of the champion team at the finals!

CEO CBD PUNJAB REVIEWS ONGOING PROJECTS FOR TIMELY COMPLETION

                                                   

Imran Amin CEO of Punjab Central Business District Development Authority (PCBDDA) also known as Central Business District Punjab (CBD Punjab), visited ongoing projects of the authority including Ghora Chowk Flyover and infrastructure development works at Lahore Prime, CBD Punjab Quaid District. The visit aimed to ensure the timely and efficient completion of the projects.

COO CBD Punjab, Brigadier (R) Mansoor Janjua, Executive Director Commercial CBD Punjab, Mohammed Omer, Executive Director Technical CBD Punjab, Riaz Hussain, Director Project Management CBD Punjab, Asif Iqbal, Director Construction CBD Punjab, Asif Babar, Director Architecture CBD Punjab, Sameer Aftab, officials of NLC and Nespak were present during the visit. 

Speaking on the occasion, CEO CBD Punjab, Imran Amin, emphasized the importance of adhering to the directives of Chief Minister Punjab Syed Mohsin Naqvi, he further added that “completion of these projects will open new development avenues. We are modernizing Lahore’s infrastructure which will serve as a sound foundation for modern urbanization”.

Regarding the Ghora Chowk flyover, Imran Amin was briefed about the significant progress achieved, with the completion of retaining piles, pile caps, piers, abutment walls, and the ongoing steel fixing for span 1 and 5. Additionally, the water-bound and subbase of slip roads, geogrid of msc wall, and drainage work are currently in progress.

At Lahore Prime, CBD Punjab Quaid District, the technical team of CBD Punjab reported the completion of key milestones, including the asphalt of roads, drainage systems, and the establishment of electricity and water supply infrastructure. Furthermore, the landscaping and plantation phase has also been successfully accomplished, demonstrating substantial strides in the development of the area.

With the concerted efforts and support from the Punjab government, CBD Punjab remains committed to delivering these projects within the specified timelines, contributing significantly to the economic and infrastructural advancement of the province of Punjab.