Pakistan Football League (PFL) expands international horizons following collaborations with Spain’s Giant Football Club Atletico de Madrid Academy

              

The Much-Anticipated Pakistan Football League Unveils on June 4.

Spanish giants Club Atletico de Madrid deployed from 2016 to 2020 its International Academy Project in Lahore, Pakistan, as part of its strategic international expansion plan.

For several years the Atlético de Madrid Academy has successfully landed in over 40 countries with different development football program for young players and coaches that have had the opportunity to be trained by the Atletico de Madrid Academy sport professionals.

 

Adolfo Guerrero Gunther, Manager in the Academy Internationalization Unit, Atlético de Madrid Academy, said: “Atlético de Madrid Academy are thrilled to have been invited to the unveiling of PFL and to be back again to Pakistan, as it is a huge market full of opportunities, where we wish to explore different possibilities to develop the Academy programs, thanks to the PFL and Golden Ball Global, as part of this tour between 3-5 June 2024”.

 

Melanie Grace, Director of Communications said: “we are privileged to have Atletico de Madrid Academy among our guests and look forward to find opportunities to cooperate in the Pakistan thanks to the successful Sports and Educational programs promoted by the Academy”.

 

The objective of PFL is to sensationalise football in a country of 250 million population, and to serve the long enduring appetite of the football loving nation. The all new franchise football league is set to create a new sports economy which will create the very first inter-city rivalry in Pakistan. With over 63 million football fans, 3.4 million registered professional football players and the government is playing an anchor role, PFL is to kick off the world’s most popular sport in Pakistan.

 

The three-day visit starts will commence on June 3 from Islamabad - the capital city of Pakistan and concludes in Karachi - The City of Lights, on June 5. The visit foresees a series of high profile meetings scheduled with top brass officials, fandom engagements in malls and schools, grassroots in Kakri Football Stadium in Lyari to celebrate a football carnival, recognising the unsung heroes of Pakistan’s football and the epic unveil of franchise teams.

 

The Pakistan Football League is being unveiled in a ground-breaking ceremony Lahore on 4 June 2024, followed by a series of farewell dinners in each city celebrating its success with VVIPs and celebrities before send off by the British Deputy High Commissioner who will host a farewell send- off reception in Karachi on June 5.

 

 

The Battle of control layouts “ 3-finger claw vs 4-finger claw ”

                                             

In the mobile gaming era, the choice of control layout can significantly impact the performance of a player, especially in intense fighting games like PUBG Mobile. Among the many control schemes available, the 3-finger claw and 4-finger claw layouts come out as popular choices and both have advantages and disadvantages.

In both layouts, players simultaneously use multiple fingers on their device's screen to control game actions. In the 3-finger claw, the player uses three fingers for the three crucial actions: movement, aiming, and shooting. The left thumb controls movement, the left index finger handles shooting, and the right thumb is used for aiming. While the 4-finger claw layout involves using both thumbs and both index fingers. Thumbs typically manage movement and aiming, while index fingers control shooting, jumping, and other actions.

 

The 3-finger claw control technique is excellent for beginners as it is relatively easy to learn and adapt to. It is one of the most popular control techniques. However, the 4-finger claw is mostly used by professional gamers as it provides superior control over multiple actions, allowing for quicker responses and more complex maneuvers.

Compared to the 4-finger claw, the 3-finger setup offers less control over complex maneuvers and quick actions. Moreover, the 3-finger technique is more comfortable in reducing strain during long gaming sessions. In terms of aiming, the 4-finger claw has the upper hand due to the additional finger dedicated solely to aiming. While In the 3-finger claw technique, aiming while shooting can be slightly challenging as one finger handles both tasks. When it comes to movement, both layouts offer fairly good control, but with a little difference in flexibility.

Ultimately, it comes down to your comfort level.  Many players utilize both of these control layouts. However, if you're new to the game it's advisable to use 3-finger claw technique before venturing into the 4-finger claw setup. Whether you choose the 3-finger or 4-finger claw, you should practice regularly as it will help you adapt to the control layout and improve your muscle memory.

 

To improve the performance, adjust the in-game control settings to suit your hand size and preferences. This can enhance your comfort and efficiency. Also, to excel in games and get insights on claw techniques you can learn from experienced players through tutorials and gameplay videos.

However, the claw technique can only yield favorable outcomes when using a high-powered gaming phone. Notably, these advanced controls are not universally compatible with all devices. The Infinix GT 20 Pro stands out as the sole phone offering a 120 fps PUBG gaming experience, ensuring rapid frame changes that facilitate quick enemy detection and response. Furthermore, the device boasts a dual chipset comprising the Dimensity 8200 Ultimate 4nm 5G processor and a dedicated gaming display chip. The Dimensity 8200 chip, operating at high speed and utilizing cutting-edge 4nm technology, delivers optimal performance without excessive battery consumption. This results in seamless, high-quality graphics and rapid response times.

 

Infinix GT 20 Pro can amplify your gaming experience with its top-tier performance and features. With Infinix you can adjust sensitivity settings to match your preferred control layout and playstyle. With its powerful hardware and software enhancements, Infinix GT 20 Pro ensures smooth gameplay and minimal input lag. Efficient battery management of GT 20 Pro ensures long gaming sessions without interruptions with any claw technique that you like.

The Game-Changer: 5 compelling reasons to embrace gaming phones

                                                      

If you have contemplated the purchase of a gaming phone but have been hesitant, we aim to guide you to help make an informed decision. Gaming phones represent not merely a passing trend, but a significant evolution in mobile technology, offering features that are advantageous to both gamers and regular users. While the term "gaming phone" might suggest a niche product, these devices offer significant advantages beyond just excelling at high-performance games.  They are engineered with top-tier processors and hardware, resulting in exceptional responsiveness and smoother operation in comparison to a regular phone. A gaming phone serves as an all-encompassing device, catering to a wide user base. Presented below are five compelling reasons why investing in a gaming phone is a prudent choice for all individuals, not solely limited to mobile gamers.

Extended power with a high-capacity battery

Gaming phones prioritize longevity with robust batteries, typically ranging from 5,000mAh to 6,000mAh. This translates to significant benefits for both gamers and regular users. For gamers, these high-capacity batteries ensure uninterrupted gameplay sessions. Whether engaged in an intense battle royale or traversing vast open worlds, you can expect up to 12 hours of playtime on a single charge. This eliminates the worry of your phone dying mid-match, allowing you to focus on the game without scrambling for a charger. Moreover, beyond gaming, these batteries offer extended life for everyday tasks as well. Regular users can enjoy worry-free streaming, browsing, and general phone use for up to two days without recharge. This translates to a more convenient and productive experience, freeing you from the constant search for a charger and allowing your phone to integrate with your demanding schedule seamlessly.

Optimized gameplay for top mobile game titles

To maintain compatibility with the ever-evolving landscape of mobile applications, particularly those incorporating advanced AI features, gaming phones are undergoing continuous advancements. The mobile gaming industry thrives on constant innovation, and popular titles like PUBG showcase the seamless experiences achievable on high-performance gaming phones. These devices are equipped with top-tier processors, such as the Snapdragon 888 or MediaTek Dimensity 1200, and benefit from software optimizations specifically designed to deliver smooth performance across any application. As a result, gaming phones excel not only in demanding games but also in everyday tasks, ensuring an efficient and enjoyable user experience.

Experience seamless speed and responsiveness

Prioritizing raw performance, gaming phones boast a combination of powerful hardware to deliver an exceptional user experience. High RAM capacity (8GB-16GB) allows for faster app loading and smoother multitasking by readily accessing frequently used data. Powerful CPUs and GPUs tackle demanding tasks like complex games with ease, while optimized screen setups with high refresh rates ensure a buttery smooth and responsive viewing experience. These features extend beyond just gaming. Regular users benefit from effortless handling of demanding apps, seamless multitasking due to efficient switching between apps, and a lag-free experience in everyday tasks thanks to the optimized hardware. While the specific performance increase varies, a gaming phone with 12GB RAM and a high-end GPU could offer a significant boost, potentially reaching up to 35% improvement compared to standard smartphones in demanding applications

Specialized features to power your gameplay

Prioritizing peak performance, gaming phones boast features that elevate the user experience for everyone. Customizable triggers, often placed on the sides of the phone, can be programmed for in-game actions, mimicking a console controller and potentially offering a significant 21% improvement in response time. This translates to faster, more precise in-game control, giving gamers a competitive edge. But the benefits extend beyond gaming. Advanced cooling systems, employing heat sinks or even active fans, efficiently dissipate heat during intense use. This keeps the phone running at optimal temperature (up to 10°C cooler), preventing performance drops and ensuring smooth operation for demanding applications, multitasking, and media consumption. In short, these features don't just enhance gameplay; they create a smoother, more responsive experience for all users.

High-resolution displays for an immersive experienceGaming phones prioritize stunning visuals with their high-resolution, high-quality displays. These are typically bezel-less AMOLED panels, offering vibrant colors, deep blacks, and high contrast for an immersive viewing experience.  Beyond aesthetics, high refresh rates (120Hz-144Hz) ensure smoother visuals by refreshing the image on the screen more frequently. This minimizes lag and screen tearing, not just in fast-paced games, but also during everyday tasks like web browsing and scrolling.  Finally, high pixel density (400-500 PPI) packs more pixels into each inch, resulting in sharper images and clearer text – ideal for anyone who consumes a lot of multimedia content or requires precise visuals.  In short, these display features go beyond enhancing gameplay; they elevate the viewing experience for all users.

Thus, entering the arena of mobile gaming is the Infinix GT 20 Pro, created to redefine the user experience.  This powerhouse is equipped with the cutting-edge MediaTek Dimensity 8200 Ultimate 4nm 5G processor, delivering unparalleled speed and responsiveness – a gamer's dream.  But the GT 20 Pro goes beyond raw power. For discerning mobile gamers, frame rate is a paramount factor influencing in-game performance.  The support for 120fps gameplay in PUBG mobile in Infinix GT 20 Pro significantly elevates the visual experience by doubling the number of frames displayed per second compared to the standard 60fps.  This translates to incredibly smooth visuals and a remarkable reduction in lag.  Every in-game action, from aiming with precision to navigating complex environments, feels remarkably responsive. 

Speaking of PUBG Mobile, the GT 20 Pro is the official gaming phone for the PUBG Mobile Super League for a reason.  With its optimized performance and display, the phone ensures every tap, swipe, and shot registers with precision, giving you a competitive edge.  Further enhancing the experience is a dedicated gaming display chip that fine-tunes the visuals for an even smoother and more responsive experience.

Do mark your calendars for the much-anticipated launch of the GT 20 Pro in Pakistan starting in June.

CBD PUNJAB PARTNERS WITH ODOO MIDDLE EAST TO PROPEL INNOVATION IN CBD NSIT CITY

                                              

The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has solidified a pivotal partnership with Odoo Middle East DMCC. Odoo is an integrated software, which offers a full suite of business applications including CRM, accounting, inventory, and other software for more efficient work, will provide digital transformation services and support small and large companies' growth. This Memorandum of Understanding (MoU) marks a significant milestone in fostering innovation within Pakistan's premier IT hub, the CBD NSIT City.

Under the dynamic leadership of Chief Minister Punjab, Maryam Nawaz, the Government of Punjab has entrusted CBD Punjab with the prestigious NSIT City project. NSIT City is envisioned to provide essential knowledge infrastructure and foster an enabling ecosystem for driving innovation and technology advancement in the region.

Through this MoU, CBD Punjab will facilitate Odoo's advancement into the local market leveraging the NSIT platform. The collaboration between CBD Punjab and Odoo will mutually support the identification and realization of business opportunities in Punjab.

The MoU was officially signed by CEO of CBD Punjab, Imran Amin, and Khalid Khan, Country Manager of Odoo, Pakistan, underscoring the commitment of both entities towards advancing technological capabilities in Punjab. The signing ceremony was attended by Director Business Development CBD Punjab, Ali Waqar Shah, Director Marketing CBD Punjab, Waseem Siddiq; Director Project Management CBD Punjab, Asif Iqbal, Director Architecture and Planning, Sameer Aftab Sial, along with other senior officials from CBD Punjab and Odoo Pakistan.

As Pakistan embarks on its digitalization journey with the launch of NSIT City as a regional hub of IT and education, Odoo extends its support as a transformation partner through strategic public-private partnerships.

While expressing his views on the signing ceremony CEO of CBD Punjab, Imran Amin, said, “This partnership marks a significant milestone in our efforts to drive technological innovation and economic growth in Punjab. By leveraging Odoo's expertise and our robust infrastructure at NSIT City , we aim to create a thriving ecosystem for businesses to flourish."

Khalid Khan, Country Manager of Odoo, Pakistan, shared his optimism, saying, "We are excited about the opportunities this collaboration presents for Odoo to expand its footprint in Pakistan and especially in Punjab. Together with CBD Punjab, we look forward to empowering businesses and driving digital transformation across various sectors."

This strategic collaboration between PCBDDA and Odoo Middle East DMCC underscores their shared commitment to fostering innovation, technology, and economic development in Pakistan, paving the way for a brighter and digitally empowered future.

Unfolding the story of gaming phones: from humble beginnings to high-performance powerhouses

                                               

The rise of gaming phones exemplifies how mobile technology relentlessly innovates to cater to the expanding world of mobile gaming. From their uncertain origins to the cutting-edge devices of today, gaming phones have undergone a remarkable transformation, driven by innovation and the search for immersive gaming experiences. Despite these significant advancements globally, consumers residing in Pakistan have had limited options when it comes to gaming phones.

Tracing back to the humble beginnings of gaming phones, characterized by devices featuring monochrome screens and basic processors, to the current era of game-centric devices boasting robust processors and vibrant displays, we've witnessed a paradigm shift in mobile gaming.

The era of gaming phones began in the late 1990s with simple mobile games like Snake and Tetris. In 2000, Nintendo's Game Boy became popular, leading Nokia to release the N-Gage in 2003. However, it failed to meet expectations and sold only 2-3 million units by 2007 due to design flaws and limited game support.
About six months after the N-Gage launch, Nokia released the N-Gage QD, addressing many of the previous devices' issues. However, it lacked stereo speakers, FM radio, and MP3 playback. These devices provided gaming enthusiasts with brief moments of escape, but they had limitations such as basic graphics, limited gameplay, and other constraints imposed by the hardware capabilities of phones of that era.

In 2007, the debut of the iPhone opened a new era for mobile gaming. Equipped with color screens and more powerful processors, it provided better gaming experiences. Trendy games like Angry Birds and Candy Crush needed touchscreens and more advanced graphics to engage users. However, these devices were not specifically designed for gaming, leading to issues like battery drain, overheating, and limited game performance.

Several attempts have been made to create a true mobile gaming phone, such as devices with dedicated gaming keys like the Samsung SPH-B5200 in 2006, the Sony Ericsson Xperia Play in 2011, and the iReadyGo knockoffs of PS Vita clones in 2013. However, these phones had limited success, leading to the consensus that dedicated gaming keys were not the right approach.

In 2015, Acer announced the Acer Predator 6, a gaming phone with the latest processor, ample RAM, a sharp HD display, and four front-facing speakers. Although it never launched, it set a precedent for future gaming phones. In 2017 and 2018, notable gaming phones were released, including the Razer Phone, ZTE Nubia Red Magic, Xiaomi Black Shark, and the new Asus ROG. These devices aimed to maximize performance with the best available processors and RAM, large battery capacities, HD and high refresh rate displays, advanced cooling systems, and substantial internal memory capacities of up to 512GB, as seen in the ROG.

These phones offered smoother gameplay, longer battery life, and improved graphics. However, despite these advancements, challenges such as high costs and the need for continuous hardware upgrades persisted. The availability of these phones was always a concern, as they were only accessible in specific regions worldwide, leaving people in Pakistan unable to purchase them.

Hence, the quest for the perfect gaming phone still prevails but until recently there has been news of huge advancements in the gaming phone market with Infinix launching their GT 20 PRO in Pakistan. This is going to be the first gaming phone launched specifically for the audience in Pakistan. The phone is expected to have all the sought-after gaming features.

One of these features is the dual gaming chipset, the Dimensity 8200 Ultimate 4nm 5G Processor, and a dedicated gaming display chip. Both designed to effectively address slow hardware issues, and deliver a seamless, lag-free gaming experience. This ensures you can play powerful games like PUBG on your phone without stuttering.

The evolution of gaming phones has been consistent, transforming from simple devices into powerful gaming machines. With continuous advancements on the horizon and groundbreaking devices like the Infinix GT 20 Pro leading the way, the future of mobile gaming promises to be even more exciting and immersive.

CBD PUNJAB SUCCESSFULLY CONDUCTS THIRD AUCTION OF COMMERCIAL PLOTS, GENERATING PKR 6.55 BILLION

                                              

Central Business District (CBD) Punjab is proud to announce the successful conclusion of its third auction of commercial plots, generating a total revenue of PKR 6.55 billion. This event marks yet another milestone for CBD Punjab, following the success of two previous auctions, further solidifying its reputation as a premier business hub in the region.

The auction featured three prime mixed-use commercial plots located in the prestigious CBD Punjab Business Bay. The plots presented at this auction were highly sought after, attracting bidders from all over the country, showcasing the significant interest and demand for these premium properties. The competitive bidding atmosphere highlighted the strategic importance and investment potential of these plots. Notable participants included some of the most prominent names in the industry such as BSM Developers, Zameen.com, Enrichers Investment Group, Banu Mukhtar, and Grand City.

The first plot, CBD Punjab Business Bay 1, spans 8.73 kanals with a Floor Area Ratio (FAR) of 1:16 and was sold to BSM Developers for a total amount of PKR 2.32 billion. This plot is expected to become a landmark development, given its strategic location and the reputation of the developer. The second plot, CBD Punjab Business Bay 2, measuring 8.89 kanals, was acquired by Zameen.com for PKR 2.15 billion. As a leading real estate portal. The third plot, CBD Punjab Business Bay 3, measuring 6 kanals, was also sold to BSM Developers for PKR 2.8 billion, indicating their strong interest and belief in the prospects of CBD Punjab.

Imran Amin, CEO of CBD Punjab, expressed his satisfaction with the outcome of the auction, stating, "We are thrilled with the overwhelming response from esteemed developers and investors across the country. The successful auction of these commercial plots underscores the immense potential and trust in CBD Punjab as a prime investment destination. We are committed to transforming the business landscape of Punjab and fostering economic growth through such strategic developments."

This successful auction reaffirms CBD Punjab's commitment to providing lucrative investment opportunities and developing a world-class business district that meets the highest standards of urban planning and sustainability. The consistent interest from top-tier developers and investors highlights the credibility and future potential of CBD Punjab as a leading commercial and business hub in Pakistan.

Introducing Infinix GT 20 Pro: The Official Gaming Phone of the PUBG MOBILE Super League CSA

                                           

Infinix, Pakistan’s highest-selling smartphone brand has announced the upcoming GT 20 Pro as the Official Gaming Phone for the prestigious PUBG Mobile Super League (PMSL) in the Central and South Asia (CSA) regions. Infinix is providing mobile gamers with the essential tools for unparalleled gaming experiences in PMSL from May 22 to June 16.

Weiqi Nie, Head of Product at Infinix, expressed his excitement: "The current season of PMSL CSA has captured global attention. The exceptional performance of the Infinix GT 20 Pro will propel players to new heights, enabling them to secure remarkable victories. We are also thrilled to announce that the Infinix GT 20 Pro is among the first smartphones worldwide to support PUBG MOBILE in 120FPS, offering gamers an extraordinary and immersive mobile gaming experience."

Infinix GT 20 Pro PUBG MOBILE Version: Tested and Proven for Esports Tournaments
The Infinix GT 20 Pro PUBG MOBILE Version has been designated as the Official Gaming Phone for PMSL CSA. Before receiving this official recognition, Infinix conducted three rounds of tests on the Infinix GT 20 Pro.

The first round, led by the laboratory, assessed the competition device's basic performance. The second round involved a stress test, simulating a match environment and evaluating both quantitative and qualitative aspects based on player feedback. In the third round, professional players were invited to test the phone's cooling system and other functions in a simulated full-scenario setting, providing valuable feedback.

After undergoing rigorous testing, the Infinix GT 20 Pro demonstrated its capability and was established as the dedicated esports-level smartphone for PMSL CSA. In addition to it, the Infinix GT 20 Pro has also been featured in other major mobile gaming tournaments such as Mobile Legends: Bang Bang (MLBB) and Honor of Kings (HOK).

 

Infinix GT 20 Pro: The Only Smartphone with a Dedicated Gaming Display Chip in Its Price Range

The Infinix GT 20 Pro sets itself apart in its price range by offering dual chips that rival flagship Snapdragon processors, delivering esports-level performance and visually stunning experiences. It is the first IRX-certified smartphone from Infinix, guaranteeing players a more immersive gaming experience. The phone's Stable Frame-rate Engine ensures efficient power consumption, optimal rendering efficiency, smart cooling during gaming, smooth visuals, and accelerated network performance, all contributing to an exceptional and efficient gaming experience. Enhanced cooling capabilities, including a larger graphite sheet and a VC liquid cooling system, further improve heat dissipation efficiency.

Designed for professional gaming, the Infinix GT 20 Pro boasts a Bezel-Less 144Hz FHD+ AMOLED Display and Dual Speakers with Sound by JBL, providing gamers with an immersive audio-visual experience. With the Clean & Pure OS 2.0, the phone offers a seamless and uninterrupted gaming environment, free from unnecessary software. The Hyper Charge Mode, supported by a 5000mAh battery and 45W Fast Charging, ensures extended playtime without long waiting periods.

The Infinix GT 20 Pro showcases the Cyber Mecha Design, capturing the Infinix GT spirit of Metal, Power, and Speed with a unique Turbine Blade Pattern pattern for dynamic, high-performance aesthetics. Its Mecha Loop LED Interface offers extensive customization, with eight color combinations and four lighting effects, allowing gamers to personalize their device extensively. Inspired by the intricate structure of beehives, the exterior design aligns with modern gaming's vibrant aesthetics, making it a standout choice for gamers seeking performance and style.

Pricing & Availability:

The Infinix GT 20 Pro will be exclusively available in Pakistan starting June 2024, featuring captivating colors such as Mecha Blue, Mecha Orange, and Mecha Silver. With generous memory configurations of 12+256GB, this powerful smartphone provides ample storage space to fulfill all your digital needs. 

CBD PUNJAB CREATES HISTORY BY SIGNING 16 MOUS IN ONE DAY FOR NSIT CITY

   

                                                                                     

Signaling a new era of economic and technological advancement, the Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has made history by signing 16 MoUs in one day for CBD NSIT City. The MoUs were signed in the presence of Chief Minister of Punjab, Maryam Nawaz Sharif, witnessed CBD Punjab forging crucial alliances with 12 leading Chinese companies, 3 prominent Turkish firms, and a notable Pakistani IT enterprise.

The historic signings were executed by COO of CBD Punjab, Brigadier (R) Mansoor Janjua, alongside officials from the partnering companies. Distinguished attendees included Federal Minister for IT Sheza Fatima, Provincial Minister for Information Punjab Azma Bukhari, Chief Secretary Punjab Zahid Akhtar Zaman, CEO of CBD Punjab Imran Amin, foreign diplomats, members of the Punjab Cabinet, and various officials from CBD Punjab. 

Among the prestigious companies entering MoUs with CBD NSIT City are global giants like Huawei, CMEC, STDC, Hainan Jinxin Technology, Tang Chinese Education, Shenzen Caiu Investment, and Uni International from China. The Turkish firms include Tumas Turk Engineering and Hayat Kimya, along with Silk Coat Paints. Additionally, from Pakistan prominent name from IT PITB has also joined hands in this monumental venture.

Imran Amin, CEO of CBD Punjab, remarked on the significance of these partnerships, stating, “These MoUs are not just agreements they are a testament to the trust and confidence that the international business, IT, and education sectors have in the potential of NSIT City. We are committed to fostering a conducive environment that will fast-track the establishment and growth of Pakistan’s premier and biggest IT hub.”

The MoUs signed are anticipated to be the cornerstone in accelerating the development of NSIT City, envisioned to be Pakistan’s leading IT hub with designated districts for technology, education, and the creative industries, including a film city. This strategic development is poised to transform Punjab into a nexus of innovation, knowledge, and industry.

The presence of high-level government officials and foreign diplomats at the signing ceremony underscored the international and national importance of this initiative. The strategic alliances formed through these MoUs are expected to bring in substantial foreign investment, cutting-edge technology, and advanced educational resources, setting a new benchmark for development projects in Pakistan.

As CBD Punjab continues to chart a path towards economic revitalization and technological supremacy, the successful signing of these 16 MoUs marks a pivotal moment in the region’s journey towards a brighter, more prosperous future. The establishment of NSIT City will undoubtedly serve as a beacon of progress, driving forward the vision of a technologically advanced and economically vibrant Punjab.

ACCA membership hits quarter of a million

            

ACCA (the Association of Chartered Certified Accountants) has unveiled its latest membership figures of 252,500, taking its membership to above quarter of a million following decades of strong growth.

 

It celebrated its 200,000 member landmark just seven years ago in 2017, and the new figures represent an increase of around 2% in membership since this time last year. ACCA also has more than 526,000 future members.

 

Ronnie Patton, president of ACCA, said: ‘The scale and scope of this achievement is amazing, and it says so much about how we attract so many people to join our worldwide community. It also highlights the substantial contribution we make to the number of qualified professional accountants across the global economy.

 

‘Our members live and work in 180 countries. This means that the voice of ACCA is heard in every corner of the planet, and the positive influence of ACCA members is felt everywhere. That’s why today we celebrate not just the size of our membership, but also the impact and contribution our members make.’

 

Founded in 1904 to widen access to the profession, ACCA in 1909 became the first professional accountancy body to admit women to membership and is known for its long history of inclusion and work for the public good. It will celebrate its 120^th anniversary in November this year.

 

Celebrations over the year will focus on the impact of members in building a better world, sharing and showcasing their stories.

Helen Brand, chief executive of ACCA, said: ‘This is an exciting achievement and we’re proud to have so many talented and committed members around the world undertaking successful careers and making such a positive impact.

‘Looking to the future, we look forward to leading an inclusive profession for a changed world, with people from all backgrounds, bound by a global code of ethics and committed to continually developing their skills to meet ever-changing needs.’

ACCA members work in a huge variety of roles in accounting, management and leadership across the business and public sectors. ACCA has played a leading role in widening the scope of accountancy to encompass strategy, sustainability and broader professional skills. It also works to share its global insights and expertise to contribute to strong and thriving economies and a better, more sustainable future for all.

 

You can watch our quarter of a million celebratory video here: https://www.youtube.com/watch?v=yCJ2-oMyL0s

NSIT City: Revolutionizing Punjab's Technological Landscape

                                            

In the sprawling expanse of Lahore, Punjab, Pakistan, a revolutionary project is underway, poised to redefine the region's technological landscape and economic trajectory. NSIT City spanning over 800 acres, emerges as a beacon of progress, innovation, and opportunity. What was once known as the Lahore Knowledge Park, dormant and untapped for a decade, now finds renewed purpose and vigor under the visionary leadership of Chief Minister Punjab Maryam Nawaz Sharif. This transformation breathes new life into the project, infusing it with a sense of purpose and direction.

NSIT stands as a testament to the power of visionary leadership and strategic planning. Divided into three key segments - the IT & Tech District, Education City, and Film City - NSIT aims to create a comprehensive ecosystem that nurtures technological innovation, fosters educational excellence, and stimulates creative industries. Each segment plays a pivotal role in shaping Punjab's future as a hub of technological advancement and economic prosperity.

At the heart of NSIT lies the ambitious Celestia, a twin-tower IT building set to mark the beginning of a new era for the project. This iconic structure will serve as a symbol of progress and innovation, attracting businesses, investors, and talent from across the globe. With its construction set to commence in the initial phase, Celestia embodies the spirit of NSIT - bold, ambitious, and forward-thinking.

The timeline for NSIT's development is ambitious yet achievable, with the entire infrastructure of the project anticipated to be finalized within three years. This rapid pace of development reflects the commitment of the Punjab government to realize the full potential of NSIT and harness its transformative power for the benefit of the region. The projected creation of approximately one million jobs underscores the economic impact of NSIT, providing employment opportunities for countless individuals and driving economic growth across sectors.

To ensure the sustainability and viability of the project, NSIT adopts a multi-faceted revenue model that includes self-generation, joint ventures, and Real Estate Investment Trusts (REITs). This diversified approach to revenue generation minimizes risk and maximizes returns, ensuring the long-term success of NSIT as a sustainable and self-sustaining entity. With an estimated investment of 100 Billion PKR, NSIT represents a significant commitment to the future of Punjab and its people.

In addition to its economic impact, NSIT is poised to become a center for technological innovation and research, driving advancements in fields such as artificial intelligence, blockchain, and cybersecurity. By fostering collaboration between industry, academia, and government, NSIT aims to create a fertile ground for innovation and entrepreneurship, paving the way for the next generation of tech leaders and pioneers.

Furthermore, NSIT's designation as a special economic zone and the Punjab government's declaration of tax-free status for ten years further incentivize investment and growth within the project. These measures demonstrate the government's unwavering commitment to fostering a conducive environment for business development and economic prosperity.

The recent launch of the Silicon Block by the Central Business District Punjab has received overwhelming response from the business community, further solidifying NSIT's position as a premier destination for tech-driven enterprises. This vibrant ecosystem of innovation and entrepreneurship sets NSIT apart as a visionary project with the potential to shape the future of Punjab and beyond.

But NSIT is more than just a collection of buildings and infrastructure; it represents a bold vision for the future of urban living. By integrating cutting-edge technology, educational excellence, creative industries, sustainable practices, and holistic healthcare, NSIT aims to uplift lifestyles, redefine urban living, and foster prosperity for all stakeholders.

The strategic master plan for NSIT embodies a bold vision for the future, one where boundaries blur, possibilities abound, and progress knows no limits. It envisions a vibrant ecosystem where individuals thrive, businesses flourish, and communities prosper. NSIT stands not only as a physical space but as a testament to innovation, sustainability, and community empowerment.

As we embark on this journey towards a brighter and more inclusive future, NSIT invites all stakeholders to join hands in realizing its vision. Together, let us shape a future where NSIT becomes the epicenter of technological innovation, economic growth, and social progress. Welcome to NSIT City, where the future meets possibility, and dreams become reality.

DUBAI ISLAMIC BANK PAKISTAN LIMITED JOINS INTERNATIONAL FINANCE CORPORATION'S GLOBAL TRADE FINANCE PROGRAM

                                                      

Dubai Islamic Bank Pakistan Limited (DIBPL) has signed an Issuing Bank Agreement (IBA) with the International Finance Corporation (IFC) to support international trade in Pakistan

Under the agreement, IFC will guarantee payment of DIBPL obligations to support their trade finance transactions with tenors of up to one year. This will strengthen DIBPL’s strategic plan to grow its international trade business and enhance correspondent banking relationships focused on international trade within the country. 

“This agreement will further streamline and ease the process for trade finance in Pakistan. Dubai Islamic Bank Pakistan remains committed to supporting businesses focused on international trade and we believe this partnership with IFC will be instrumental in achieving this goal,” said Mr. Junaid Ahmed, CEO of DIPBL. 

The agreement falls under IFC’s Global Trade Finance Program (GTFP), which extends and complements the capacity of banks to deliver trade financing by providing risk mitigation in new or challenging markets where trade lines may be constrained. 

“Trade is essential for economic growth and a key driver of opportunities for local enterprises. We are pleased to support Dubai Islamic Bank Pakistan Limited in its efforts to boost international trade and we believe this partnership will help foster a trade ecosystem in the country that strengthens supply chains, spurs productivity, and creates jobs,” said Momina Aijazuddin, Regional Head for the Financial Institutions Group at IFC. 

IFC’s GTFP has been operating in Pakistan since 2005. Pakistan is now one of the top markets for the program with a total GTFP commitments of US$6.6 billion since inception and US$1.4 billion for FY23. With the recent joining of DIPBL, IFC has now 10 partner issuing banks in Pakistan who will benefit from the program. 

POGEE 2024 – Energy sector’s largest exhibition inaugurated in Lahore

 

The 18th edition of the ‘Pakistan Oil, Gas & Energy Exhibition’ (POGEE), the premier showcase of the Energy sector, commenced at the Lahore Expo Centre with great enthusiasm. This edition, featuring cutting-edge global technologies for the Oil, Gas, and Power industries, was inaugurated alongside the 15th Safe Secure Pakistan (SSP) exhibition. The ribbon-cutting ceremony was graced by Mr. Zaki Aijaz, Vice President of the Federation of Pakistan Chambers of Commerce & Industries (FPCCI), Zia Salahuddin, Executive Director of Oil & Gas Development Company (Pakistan) Limited (OGDCL), Dr. Abdul Rehman, Administrator of RESCUE-1122 (Punjab Emergency Services), and Rao Asif Ali, Director Chevron Pakistan.

 

Despite its hiatus, POGEE and SSP witnessed robust participation from leading international and local energy companies, including Siemens Pakistan, JC Electronics (Netherlands), Flanders Investment & Trade (Belgium), and Hangzhou Turbine Power Group (China). Held from 8th to 10th May 2024, this event at the Lahore Expo Centre is expected to draw thousands of delegates from key stakeholders and government institutions.

 

The chief guest underscored the significance of POGEE and SSP in providing valuable opportunities for stakeholders in the oil, gas, power, safety, and security industries, facilitating business expansion and diversification in Pakistan. He commended Pegasus Consultancy for consistently organizing impactful events that bring together diverse exhibitors and decision-makers to promote cutting-edge technologies and exchange expert opinions.

 

Discussions at the event emphasized the crucial role of Pakistan's energy sector in economic and industrial development, stressing the need for sustainable energy sources to mitigate environmental impact. According to the recent 'Integrated Energy Planning' (IEP) report, the country's energy demand is projected to increase significantly by 2030, presenting attractive investment opportunities for global companies.

 

Pegasus Consultancy, renowned for organizing high-profile trade exhibitions in Pakistan annually, including IFTECH, Plasti&Pack, POGEE, and Safe Secure Pakistan, has garnered significant international participation. The Managing Director, Aamer Khanzada, expressed satisfaction with the overwhelming response to this year's event, with 100 companies from 17 countries participating, showcasing a range of petroleum-related products and services.

 

Oil & Gas Development Company Limited (OGDCL) serves as the strategic partner for the event, with Chevron Group as the Gold Sponsor, representing global giants such as Chevron, TEXACO, and CALTEX. In addition to POGEE, the concurrent 15th International Fire, Safety, Security & Health Exhibition - ‘Safe Secure Pakistan’ is expected to attract a large audience from relevant industrial sectors.

Standard Chartered Facilitates Finance Minister's Meeting with International Investors, Explores Pakistan's Investment Potential

                                                              

Standard Chartered Pakistan hosted an exclusive meeting between a delegation of international investors representing renowned Asset Management Funds from different parts of the world and the Federal Minister for Finance & Revenue, Mr. Muhammad Aurangzeb, in Islamabad. The meeting aimed to foster collaboration and explore potential investment opportunities in Pakistan's economy.

Standard Chartered has a rich history in Pakistan, having worked closely with the authorities through its onshore presence and global network. The bank continues to facilitate foreign participation in Pakistan's local and foreign currency debt and capital markets by engaging with high-profile international investors.

The Minister was accompanied by senior officials from the Ministry of Finance and the Federal Board of Revenue (FBR). During an insightful discussion with international investors, the Minister highlighted the government's tax initiatives and macroeconomic stability, marked by reduced inflation and a surge in the stock market, reflecting growing investor confidence. The Minister also discussed the potential of key sectors, including infrastructure development, privatizations, IT and technology, agriculture, and energy. These sectors present opportunities for growth and investment, and the government is committed to supporting their development.

This initiative underscores Standard Chartered's commitment to nurturing economic growth and development within Pakistan by bridging the gap between international investors and local stakeholders. The meeting concluded successfully, with participants expressing optimism regarding future collaborations and investment prospects within Pakistan.

As part of their visit, the investors will also hold meetings with officials from the State Bank of Pakistan, multilateral organisations, local businesses, and other stakeholders to gain a deeper understanding of the current country dynamics and opportunities.

Google doubling down support on AI skills for Pakistanis with Google AI Essentials course, Google Career Certificate scholarships and new programs

Google is committed to ensuring that everybody can benefit from AI, and we believe that skilling is the first step. Google has launched Google AI Essentials, a new course to help more people unlock AI skills for the future, provides up to 45,000 scholarships for Google Career Certificates in 2024, and adds two new programs to upskill freelancers and women

A new educational course for AI beginners

Google AI Essentials is our new self-paced, online course taught by AI experts at Google. This course requires no previous experience with AI, and is designed to help teach people across roles and industries get essential AI skills to boost productivity, and gain hands-on experience via a variety of AI tools.

With this course, people will learn how to use AI tools to brainstorm ideas and speed up daily work tasks. You’ll also learn how to write effective prompts and use AI responsibly by identifying AI’s potential biases. Google AI Essentials is available on Coursera in English.

Global 30-sec AIE intro video. Download here. https://youtu.be/B9zSBDdxnNA

In addition to Google AI Essentials, the Google Career Certificates (GCC) prepare learners for entry-level jobs in fast-growing fields, whether it’s Data Analytics, Cybersecurity or Digital Marketing. We’ve added new resources to our certificates to help learners discover how professionals in their fields are using AI, while gaining hands-on experience applying AI to a workplace scenario.

For Google Career Certificates, Google will provide up to 45,000 scholarships in 2024

From the first launch in 2022, 80% of GCC graduates in Pakistan reported the program had helped them advance in their careers. In addition, according to partner-led surveys (IRM/TechValley, 2023), 28% of women who graduated from the program reported experiencing financial growth, 24% stated they obtained a new job or got promoted, and 91% feel more confident after completing the program.

PAFLA Freelancer and Career Kamyabi programs

Pakistan is home to the third-largest freelancing economy in the world and it is critical to ensure that the country's freelance talent remains competitive, especially in today’s rapidly evolving digital environment. This year, Google, in partnership with the Pakistan Freelancers Association (PAFLA), has developed a program that will help the freelance community in Pakistan address challenges around soft skills areas such as personal branding, and communication skills. Up to 50,000 PAFLA freelancers could benefit from the program taught by Google experts.

To inspire and empower women to join and thrive in the workforce, Google, along with its long-term partner Tech Valley, has joined forces to design a Career Kamyabi program which advocates for gender balance in the workforce and aims to create an inclusive and supportive work environment for women by offering equal employment and professional development opportunities. The program, which already has the support of 50+ of Pakistan's leading employers, helps create economic opportunities for women by connecting them with potential employers.

Farhan Qureshi, Google’s Country Director for Pakistan, stated, “With the Google Career Certificates initiative, we are hoping to continue to play an effective role in the digital landscape of Pakistan. Our scholarships and training programs are designed to not only help the young Pakistanis explore the realms of the tech world but to also financially empower them. We are grateful to all our local partners who have joined hands with us and have worked diligently to ensure that the Pakistani youth have more opportunities to reach their full potential.”

Google is committed to building a Future Forward Pakistan with initiatives like the GCC and will continue to invest in providing young talent with the digital skills needed to grow and succeed. The third phase of Google Career Certificates program aims to establish a strong presence in Pakistan and strengthen the culture of learning, empowerment, and inclusivity amongst all.

Alibaba.com and TDAP Bolster Pakistani Exporters with Introduction of Training Initiatives and New Intelligent Tool Suite

                                                                 

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, and the Trade Development Authority of Pakistan (TDAP) today announced a series of training programs designed to equip Pakistani businesses, particularly small and medium-sized exporters, with essential knowledge, tools and methodologies to achieve success in the global market. In conjunction with this announcement, Alibaba.com has unveiled its intelligent tool suite, Smart Assistant, as its latest offering to help boost the international trade capacity of Pakistani exporters operating on its platform.

 

The announcement was made at the 2024 Global B2B Digital Export Summit, held under the theme “Smart Up Your Trade, Leading Your Way” on May 8, 2024, at the Pearl Continental Hotel, Lahore. The summit featured a host of B2B e-commerce and export experts, including Shahzad Ahmed Khan, Director General of the Trade Development Authority of Pakistan (TDAP) and Rocky Lu, Head of Pakistan Business at Alibaba.com, alongside other guests such as Kashif Anwar, President of the Lahore Chamber of Commerce and Industry (LCCI), Adil Mukhtar, Assistant Director at TDAP, Berry Ma, Marketing Director of Southeast Asia at Alibaba.com.

 

Commenting on the collaboration, Shahzad Ahmed Khan, Director General at TDAP, stated, “Our joint effort with Alibaba.com to plan a series of training programs is a significant move towards the digital empowerment of Pakistani SMEs. By combining our resources, we are equipping local businesses with advanced B2B e-commerce skills and strategic vision for their success on the global stage. Together, we’re fostering an environment conducive to innovation, sustainability and success.”

 

Affirming the commitment to digital advancement, Rocky Lu, Head of Pakistan Business at Alibaba.com, remarked, “In today’s fiercely competitive global marketplace, digital transformation is not just desirable, but essential for SMEs. Our joint training programs with TDAP are crafted to hone the global trading capabilities and acumen of Pakistani SMEs. Additionally, the introduction of our intelligent tool suite, Smart Assistant, is set to complement these training efforts by providing suppliers operating on our platform with smart e-commerce tools aimed at refining business operations and communications, as well as offering valuable insights into prevailing market trends for informed decision-making. We believe these initiatives will not only bolster competitiveness but also pave the way for broader growth in the global e-commerce sector.”

 

Alibaba.com’s Smart Assistant offers various advanced features that elevate the performance and competitiveness of SMEs in the export market, including:

 

* Product listing optimization: Suggests attractive titles, keywords, descriptions, and professional images and videos for products.

* Smart chatbot: Assists businesses in communicating with international customers, automatically and swiftly replying request-for-quotation (RFQ) messages, and editing texts in a professional style.

* Specialist knowledge: Offers accurate and in-depth market information, tailored to each specific product category and based on Alibaba.com’s extensive database and 24 years of experience, for informed decision-making.

 

JNM Leather Safety Gloves Industries has seen significant improvements in operational efficiency and garnered useful market insights since adopting Smart Assistant as a pilot user. The company joined Alibaba.com in 2014 and now achieves annual revenues surpassing US$1.5 million.

 

“We’ve seen remarkable enhancements in our operations since incorporating Smart Assistant,” shared Muzaffar Hussain, Head of Overseas Marketing at JNM Leather Safety Gloves Industries. “It has streamlined our business processes and provided sharp analyses of customer trends, enabling us to better anticipate and meet market demands.”

 

Alibaba.com is now offering a limited-time free trial of the Smart Assistant tool suite to all Pakistani suppliers on its platform. For more information, please visit: https://pakistan.alibaba.com/