As Pakistan and Turkey
are fostering deeper socio-economic ties as brotherly Islamic nations, the
largest Turkish enterprise Koç Holding has expressed its commitment to further
expand its heavy investments and operations in Pakistan. The Chief Commercial
Officer of Arçelik, a subsidiary of Koç Holding in Turkey –– Mr. Can Dinçer
participated in the Pakistan-Turkey Business & Investment Forum, recently
chaired by the President of Turkey in Islamabad.
Mr. Can Dincer stated
that “Since 2016, we have gained a very strong foothold in one of the world’s
most promising markets, Pakistan and further built on the strengths of
Dawlance. We are very proud to see that Dawlance and Arçelik grow together as
part of a larger and global organization. Arçelik operates across a vast
geography spanning from Europe to Middle East and Africa to Asia and is
progressing steadily on a global path. We have successfully transferred our
technology know-how and innovation capabilities and invested in Dawlance to
develop the business. In 2020, our plan is to introduce competitive pricing
model in all categories to better response to the needs of the changing demands
while using the distribution channels effectively. Our main
objectives are to expand our experience stores and e-commerce platforms and
increase small-medium potential dealers. At Arçelik, sustainability is at the
very core of our business model in line with our vision ‘Respecting the World,
Respected Worldwide’. We focus on developing environmental friendly products
increasing, energy efficiency in our global manufacturing network and
contribute to the societies’ social innovation projects. I’m very proud to say
that Pakistan will hopefully be one of the contributors to this vision.”
Koç Holding is the
largest holding company in Turkey, with a successful history of over 60 years.
Today, it is the only Turkish company ranked in the Fortune Global 500
list, as Koç Holding has established industry-leading portfolios in the
automotive, electronics, finance and energy sectors, while employing over
92,500 people around the world. Arçelik is a subsidiary of Koç Holding and the
parent company of Dawlance. It is a leading Player in the Home-Appliances
Industry which has the biggest Research & Development network with 20
R&D and design centers, including one R&D center in Karachi, Pakistan.
Over the years, Arçelik has expanded its production-base, by establishing 23
manufacturing facilities in 9 countries, while its products are exported and
sold in approx. 150 countries. Environment-Protection and employee well-being
are among the primary focuses of the group.
The Chief Executive
Officer of Dawlance - Umar Ahsan Khan thanked Mr. Can Dinçer, Chief Commercial
Officer of Arçelik, for his visit to Pakistan and stated that: “Since Arçelik’s
acquisition, Dawlance has gained tremendous competitive advantages in Pakistan,
as Arçelik has made large scale investments in the company, to enhance the
product quality and design, in upgrading the manufacturing facilities to global
standards and in developing state of the art R&D facilities to drive
innovation. New production lines to manufacture Automatic Washing Machine and
Water Dispensers have been set up, while Dawlance also began exporting CE
Certified Water-Dispensers to Europe. With the vision of putting Dawlance on
global arena, we are now implementing a strategy to expand our exports to other
countries.”
Dawlance has achieved
large manufacturing capabilities owing to its 3 factories. It is also expanding
its largest Sales and Service network, which already comprises of 1800+ dealers
across Pakistan. Dawlance has recently inaugurated an Experience Store in
Peshawar, offering complete range of products to consumers. In future, it plans
to establish more experience stores in other cities too, a similar approach in
both Arçelik and Dawlance is the dynamic structuring of distribution channel,
which is an important part of its growth strategy.
Dawlance supports
several universities in Pakistan, to nurture innovative engineering projects,
technology-transfers and knowledge-sharing, between Turkey and Pakistan.
Besides regular training and development activities, it seeks deeper insights
into the evolving needs of the Pakistani consumers, while ensuring the health
and Safety of its work-force, consumers and other stakeholders. It sponsors
environment-friendly projects and energy-conserving products that promise more
sustainability and wellbeing of the public, while drastically reducing its
carbon foot-print.
The key to Pakistan’s
progress is the deployment of advanced technologies and Arçelik is known for
undertaking extensive research and development activities, enabling enrichment
and innovations in its wide range of products that perform well beyond the consumers’
expectations, by fulfilling the evolving needs of our consumers. The Turkish
and Pakistani governments must continue to work together, offering more
incentives for large scale joint-ventures and public-private partnerships for
the business communities.
