Survey finds that 89% of accountants recognise the importance of living wages yet only 53% see it as their responsibility

          

 The report, ‘A living wage – Crucial for sustainability’, calls on finance and accountancy professionals to take immediate action in addressing wage inequality, highlighting the critical role they play in driving sustainable business practices and fostering social stability. The report underscores that without urgent intervention, wage disparities will continue to erode economic and social systems worldwide.

 

Using the insights from over 1,000 survey respondents across 93 countries and discussions with more than 50 finance and business professionals, the report provides compelling evidence for the socio-economic multiplier effect of living wages. It finds that paying a living wage benefits not only workers but also employers, economies, and governments.

 

Paying workers below a living wage is inconsistent with preserving and enhancing the value of human capital. Business and investor initiatives involving leaders from across all regions are increasingly highlighting the importance of paying living wages to reduce inequalities and the related risks to societies, economies and financial systems. Yet only 34% of the respondents felt that it was a responsibility which extended to their first-tier suppliers and even less beyond this.

 

The report highlights the undeniable link between living wages and sustainability, with 82% of global survey respondents recognising this connection. Living wages reduce inequality, boost economic stability, enhance business resilience, support human rights, strengthen supply chains, and meet growing regulatory and investor demands for socially responsible practices.

 

Helen Brand OBE, Chief Executive of ACCA, emphasised that: ‘Accountancy and finance professionals are held to the highest ethical standards. The right of all employees and contractors to a living wage is an ethical responsibility and as a result finance professionals have a unique role and opportunity to drive it as a core part of their sustainability activities.’

 

Caroline Rees, President and Co-founder of Shift commented that: ‘A living wage is a fundamental human right. Organisations’ responsibility under international standards to respect human rights means paying workers in their own organisation adequately, and using their purchasing practices and business relationships to advance living wages also for workers in their value chains. Change doesn’t happen overnight, but chief financial officers can and should drive demonstrable progress on this crucial issue.’

Richard Karmel, Managing Partner – London, Forvis Mazars, explained that: ‘Organisations face significant transitions as their business models seek to become more sustainable. The inability to pay a living wage throughout a value chain, including in one’s own organisation, can only bring into question whether that business model is sustainable. Now is the time to critically appraise the viability of these business models and to make tough choices with a human capital focus.’

 

The report urges finance professionals to bring living wages to board-level discussions, integrate them into sustainability strategies, and encourage their value chain, starting with Tier 1 suppliers, to pay living wages.

 

Regulatory frameworks, such as the European Sustainability Reporting Standards (ESRS) and the Corporate Sustainability Due Diligence Directive (CSDDD), are increasingly emphasising the importance of living wages and the ability of organisations to be able to assess and report to an expected level of assurance across their value chain upon this imperative is fundamental. 

Capture Life's Moments with Unmatched Clarity: Infinix ZERO 40 Unveiled

              

Infinix, a leading smartphone brand in Pakistan known for empowering youth with innovative technology, is pleased to introduce its latest addition to the product range, the Infinix ZERO 40. Built to empower young creators and travel enthusiasts ZERO 40 is now available to order offline on Outlets Nationwide and online on X-park.pk. ZERO 40 features a powerful 2K front and rear vlogging camera with professional-grade video stabilization capabilities. The 2K vlogging camera captures stunning, high-resolution videos, while its pro-stable video capabilities ensure smooth, stable footage, even in challenging conditions

The Infinix ZERO 40's 108MP main rear camera is a powerhouse, featuring a combination of Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS) for unparalleled stability. OIS enables hardware-based stabilization, ensuring sharper and steadier shots, while EIS employs advanced software algorithms to further minimize shake and deliver exceptional smoothness, especially in Ultra Steady and Ultra Steady Pro modes. Additionally, it also features a 50MP Ultra-Wide rear camera for capturing expansive scenes, and a 50MP front camera for stunning selfies and vlogs. With both front and rear 2K vlog capabilities, the Infinix ZERO 40 provides top-notch video recording for all your vlogging needs.

About the recently released Infinix ZERO 40, Simon Feng, the CEO of Infinix, expressed, "The Infinix ZERO 40 represents a significant advancement in camera technology.  It’s a testament to our dedication to equipping users with revolutionary camera tools that foster ingenuity and ensure top-tier performance."

Conclusively, the Infinix ZERO 40 is more than just a smartphone; it's a versatile tool that seamlessly integrates into your daily life. Whether you're capturing breathtaking landscapes, creating engaging vlogs, or simply staying connected with friends and family, the ZERO 40 delivers exceptional performance and features. So, if you're a photography enthusiast, a content creator, or a business professional, the Infinix ZERO 40 is designed to elevate your mobile experience to new heights.

What’s the Buzz? Miss Universe Pakistan Erica Robin's Adventures in Baku

                     

Erica Robin, the reigning Miss Universe Pakistan, has recently embarked on a mysterious journey to the picturesque city of Baku, Azerbaijan. In beauty and elegance, Erica Robin stands out as a radiant star. As the Miss Universe Pakistan, she embodies grace, charm, and a commitment to making a difference. While the official reason for her visit to scenic Baku remains under wraps, speculation has been swirling among fans and followers, igniting curiosity about her true intentions.

What could have brought Erica to Baku? Fans are buzzing with speculation about her visit. Some wonder if she’s representing Pakistan on an impressive global stage, while others speculate about a possible secret project. Could she be working on a charity initiative, or perhaps pursuing an exciting role in a Turkish drama? Regardless of the reason, Erica's presence in Baku has sparked intrigue and excitement among her followers, all eager to uncover the truth behind her mysterious mission.

Erica has been enthusiastically documenting her adventures in the stunning city of Baku, taking her fans along for every captivating moment. To capture her incredible journey, Erica has turned to the remarkable Infinix ZERO 40. With the Infinix ZERO 40’s pro-stable video capabilities and remarkable 2K front and rear camera, Erica transformed her experiences into a visual feast for her audience. With its exceptional features, Erica was able to capture the beauty of Baku in vivid detail.

From exploring the vibrant markets filled with local crafts to wandering through the historic streets adorned with ancient architecture, she shares each experience with genuine excitement. Her engaging content offers a glimpse into the beauty of her surroundings, inviting her followers to feel as if they are right there with her, discovering the magic of Baku. Through her lens, Erica transforms her journey into a shared experience, making her fans part of this incredible exploration. As Erica explores the scenic beauty of Baku, her captivating content encourages fans to find their adventures and document them with confidence with the right tools like Infinix ZERO 40.

With the amazing capabilities of Infinix ZERO 40, every snapshot tells a story, and every video captures the essence of the moment. Whether it's the intricate details of Baku's architecture or the lively interactions with locals, Erica's journey reflects the vibrant spirit of exploration.

So, what’s next for Erica Robin? As she continues to explore and share her experiences, one thing is certain: the Infinix ZERO 40 is not just a smartphone for her; it’s a trusted companion that captures the essence of her journey. With the Infinix ZERO 40, she invites us all to join her in embracing our unique stories and celebrating the adventure of life. As the mystery unfolds, her fans eagerly await the next chapter in her Baku adventure, ready to dive deeper into the beauty and intrigue that this journey has to offer.

Stay tuned, because with Erica Robin and the Infinix ZERO 40, the adventure is just beginning!

 

 

Infinix Breaks New Ground: The First Smartphone to Run Black Myth: Wukong?

                                                             

It’s no secret that Black Myth: Wukong has set the gaming world ablaze with its cinematic visuals, deep narrative, and impressive combat mechanics, all wrapped up in a folklore-inspired adventure. Rooted in the Chinese mythological tale Journey to the West, this AAA title became a household name among gamers shortly after its stunning trailers and demos hit the internet. The game, developed using Unreal Engine 5, pushed the boundaries of graphical fidelity and storytelling, offering players an immersive experience that had been primarily reserved for high-end PCs and consoles—until now.

Upon its release on August 20, 2024, Black Myth: Wukong quickly shattered records and captured the attention of millions of gamers worldwide. The game saw a staggering 1.3 million concurrent players within hours of launch, an achievement that placed it above gaming giants like Cyberpunk 2077 and Elden Ring. Fans praised its jaw-dropping visual effects, intricate boss battles, and engaging lore, making it one of the most celebrated game releases of the year. This exceptional success was underscored by high pre-order sales, fan anticipation, and the ability to deliver an uncompromising AAA experience—something rarely seen from a relatively small development studio.

The Unthinkable: Black Myth: Wukong on a Mobile Phone?

Imagine taking the sweeping landscapes, fast-paced combat, and immersive story of Black Myth: Wukong and bringing it to the small screen of an Android smartphone. As surreal as that sounds, recent leaks suggest that this improbable feat may be on the verge of becoming a reality. The buzz? Infinix, a brand known for its innovative streak in the mobile industry, is reportedly gearing up to be the first to run Black Myth: Wukong on a smartphone.

The key to this ambitious breakthrough? Infinix’s collaboration to develop a dedicated GPU chip designed specifically to handle the enormous processing demands of a game like Black Myth: Wukong. Traditionally exclusive to PCs and PlayStation consoles, this AAA game is allegedly being optimized to run smoothly on the upcoming Infinix device—an achievement that could set a new standard for mobile gaming. Could this be a dream come true for mobile gamers? Or will the technology fall short under the weight of such a complex title?

Infinix’s Technological Leap: A New Era for Mobile Gaming?

If these rumors hold any truth, Infinix is poised to make history in mobile gaming. Their partnership to create a specialized GPU chip capable of handling high-end titles like Black Myth: Wukong is no small feat. It required not just adapting the game’s software, but co-developing hardware that could meet the same standards that AAA games demand on much larger platforms.

Earlier this year, Infinix showcased its impressive flagship technology at MWC 2024, unveiling the Infinix GT Ultra. This device achieved a remarkable AnTuTu Benchmark score of 2,215,639, courtesy of the powerful MediaTek Dimensity 9300 processor. Along with its CoolMax cooling system and AI-powered management technology, Infinix is proving that it’s serious about bringing console-quality gaming to mobile devices. Add to that the Infinix GT 20 Pro, the official gaming smartphone for PUBG Mobile, and it becomes clear that Infinix is steadily climbing the ranks as a major player in mobile gaming.

In the past year, Infinix hasn’t just been content to build groundbreaking phones—it has also made strategic moves to align itself with the gaming industry’s elite. Infinix sponsored major esports tournaments, including the PUBG MOBILE Super League (PMSL) and 2024 PUBG MOBILE WORLD CUP (PMWC), further cementing its reputation as a serious contender in the mobile gaming space. Through its partnership with MediaTek and Honor of Kings (HoK), Infinix has also been driving advancements in game research, striving to deliver the best possible gaming experience to its users.

This ongoing dedication to high-performance gaming, coupled with rumors of running Black Myth: Wukong on mobile, could open the door to a massive new audience of AAA gamers who want console-quality gameplay on the go. Could Infinix finally bridge the gap between console and mobile gaming?

Conclusion: Is This the Future of Gaming or Just Hype?

While the excitement surrounding Infinix’s potential collaboration with Black Myth: Wukong continues to build, it’s important to approach the news with cautious optimism. Can Infinix truly deliver the performance needed to run this game on a mobile device without any compromise? If they succeed, it could be a game-changing moment in the mobile industry, narrowing the performance gap between smartphones and consoles.

But until more details are confirmed, the gaming world waits with bated breath. Whether this rumor becomes reality or remains a possibility, one thing is clear: the future of mobile gaming may never be the same again.

Ready, Set, Vlog! 5 Vlogging Hacks that you need to go Viral!

                                                           

In a world where every moment is a story waiting to be told, young creators are leading the charge in capturing and sharing the essence of their lives. Young creators, travel enthusiasts, fitness buffs, and tech-savvy professionals are using their platforms to share unique stories, inspire others, and create value-driven content that resonates with their audience. But to truly stand out in this digital landscape, you need more than just a camera and a catchy title. You need the right tools, the right mindset, and a little bit of magic.

Here are the few essentials you need to keep in mind to turn your everyday moments into stories that captivate and resonate.

1. The Right Vlogging Phone: Your Pocket-Sized Studio

The success of your vlog depends on having the right vlogging phone. Carrying around a separate camera for vlogging might sound appealing, but it's not always practical. Your phone is always with you, ready to capture spontaneous moments, and that makes it the perfect tool for vlogging. It’s your pocket-sized studio, camera crew, and editor all rolled into one. With the right phone, you can capture every detail, every emotion, and every story in crystal-clear quality without the hassle of lugging around extra gear. Choose a device that offers top-notch resolution, pro-stable video capabilities, and intuitive editing tools, so you can create content effortlessly, wherever you are.

2. Editing: The Secret Sauce of Vlogging

Content creation doesn't end when you hit the record button—it's just the beginning. Learning how to edit your footage is key to crafting a compelling story. With the right editing techniques, you can enhance your videos, add engaging elements, and ensure that your content flows smoothly. You don’t need a full-blown studio or expensive software; with the right phone, you can create cinematic masterpieces right in the palm of your hand.

3. Stability and Sound: Use a Tripod and a Microphone

Stability and sound quality are crucial components of any successful vlog. A tripod ensures that your shots are steady, even when you're on the move. In vlogging the sound quality is just as important as visuals. A trusty tripod and a high-quality microphone can be game-changers, ensuring your videos are smooth and your voice is crystal clear.

4. Let There Be Light: The Power of Illumination

In vlogging, lighting is everything. Good lighting can make or break your video. It’s the difference between a flat, dull video and a vibrant, eye-catching one. Natural light is always a great option, but having a portable lighting setup can help you maintain consistent quality, regardless of the time of day or location. So, light it up and let your stories shine bright.

5. Storytelling: The Heart of Your Vlog

At the heart of every great vlog is a compelling story. Whether you're sharing a day in your life, documenting a travel adventure, or offering tips and tricks to your audience, it's the narrative that keeps viewers coming back. It’s about the story you weave, the emotions you evoke, and the connection you create with your audience. So, find your voice, craft your narrative, and let your story unfold.

Looking for the right vlogging phone? Imagine a device that not only meets these needs but exceeds them. Infinix is introducing Zero 40 which will be the the ultimate vlogging companion for young creators. With its front and rear 2K stable camera, every shot is a masterpiece. Its pro-stable video capabilities ensure that your footage is as smooth as your storytelling.

Equipped with the 3D Curved 120Hz AMOLED Display Infinix Zero 40 not only makes your content look stunning on the screen but also provides a smooth and immersive viewing experience, perfect for editing and reviewing your work on the go. Whether you’re capturing the smallest details with the 108MP OIS camera or getting the full picture with the 50MP ultra-wide lens, this phone is designed to make every moment count. So, capture your life story with Infinix Zero 40 and make every moment count.

Why Daily Vlogs Have Us Addicted: A Deep Dive

 

Daily vlogs have taken YouTube by storm in the digital content creation world. Vlogging, a blend of "video" and "blogging," has transformed how we share our lives and connect with others in the digital age. This unique storytelling medium emerged in the early 2000s, gaining traction with platforms like YouTube, where creators showcased their lives, thoughts, and adventures through engaging videos. From modest origins, vlogging has evolved into a cultural phenomenon, with millions of creators documenting everything from daily routines to extravagant travels.

Daily vlogs have a distinct way of interacting with audiences, combining fun, truthfulness, and habits that make them difficult to turn away from. What makes vlogging so captivating is its power to create a connection between the creator and the audience. Viewers are not just passive observers; they become part of a shared experience, witnessing the highs and lows of someone else's life. This authenticity fosters relatability and trust, allowing audiences to form emotional bonds with their favorite vloggers.

But what makes daily vlogs particularly addictive? First and foremost, the relatability of the content plays a significant role. Viewers connect emotionally with vloggers as they witness their everyday lives. This transparency helps the audience feel like they are a part of the vlogger's inner circle, blurring the distinction between creator and viewer. Watching a vlog, like any other habit, can become a part of our everyday routine. It's simple to become addicted when fresh content is released daily, giving a consistent source of entertainment that fits into our schedules.

The allure of para-social relationships—where viewers feel a one-sided bond with vloggers—further contributes to this phenomenon. These are one-way interactions in which the viewer develops a strong bond with the vlogger even though the vlogger does not know them personally. Coupled with FOMO (Fear of Missing Out), it drives individuals to keep watching, ensuring they never miss a moment.

The excitement of new content uploads delivers a dopamine hit and missing an episode of your favorite vlog might seem like missing out on a significant event in a friend's life. This physiological reaction enhances the viewing experience and makes vlogs something viewers eagerly anticipate. Over time, this creates a cycle in which the viewer becomes addicted to the emotions associated with new information from their favorite vlogger.

Now the question of whether it's worth creating daily vlogs is one only you can answer as you start your content creation journey. The world of vlogging is vast and offers many opportunities. You can make an impact with the right tools and a passion for storytelling. If you're ready to capture and share your story, the Infinix ZERO 40 is here to assist you. With its 2K front and rear cameras, the Zero 40 is ready to be your ultimate vlogging companion. It features a meticulously crafted vlogging setup, perfect for storytellers who want to capture life’s moments in stunning detail. Are you ready to embark on your vlogging adventure?

Champion Meets Champion: OPPO Partners with Olympic Gold Medalist Arshad Nadeem for a 4-year Journey

                   

OPPO, a global leader in smart devices, today officially announced a groundbreaking 4-year partnership with Pakistan’s pride, Olympic gold medalist Arshad Nadeem. They appointed Arshad Nadeem as their Quality Ambassador in a press conference held in Lahore.  This collaboration marks the union of two champions—Arshad Nadeem, a symbol of strength, endurance, and excellence in his sport, and OPPO which embodies these same values in the world of smartphones.

OPPO also launched its remarkable series OPPO A3x in partnership with Arshad Nadeem. Designed for all-round, everyday endurance and durability, the new series features a damage-proof body with Military-Grade Shock Resistance and Multiple Liquid Resistance, plus a long-lasting 5,100mAh large battery and 45W SUPERVOOCTM Flash Charge that together ensure the optimal user experience for both work and play for up to four years.

Talking to the media Arshad Nadeem shared his excitement about the partnership, he said, “I want to thank OPPO for this incredible opportunity to partner with a brand that represents quality and strength—values close to my heart. Over the next four years, I’ll experience OPPO's reliability not just as a partner, but as a consumer too. The upcoming A Series, in particular, offers the best choice in its price range.”

During the event, Arshad Nadeem gave an exclusive demonstration by performing a live durability test by "throwing" the OPPO’s latest launch A3x phone like a javelin, showcasing its endurance and resistance. With additional features like a 1,000 nits Ultra Bright Display, Ultra Volume Mode, the Snapdragon® 6s 4G Gen1 mobile platform, and ample memory and storage, the new OPPO A3x also elevate entertainment experiences across everything from extreme gaming to video streaming.

Talking about this partnership, CEO of OPPO Pakistan, George Long said, “It’s an honor to announce our 4-year partnership with Pakistan’s pride, Arshad Nadeem. This collaboration aligns us with a champion who embodies strength, resilience, and dedication—values that reflect OPPO's mission. At OPPO, we believe in creating products that stand the test of time, just like our new A Series, which we proudly call the "Durability Champion." We are excited for this journey and are dedicated to supporting the sports industry in Pakistan, inspiring future champions. Thank you, Arshad, for joining the OPPO family; together, we will elevate strength, durability, and quality."

The OPPO A3x is now available in Nebula Red and Ocean Blue colors for PKR 34,999. It is available for purchase nationwide and online on OPPO’s official stores.