Samsung
Electronics Co., Ltd., today announced GAIA, a powerful and comprehensive
three-layer security solution for its entire 2016 line up of Tizen-based Smart
TVs. The service will give consumers protection across all areas of the Smart
TV ecosystem, including services, software and hardware security.
“Protecting consumers’ personal information is of the utmost
importance to Samsung, both in terms of the company’s values and what’s needed
for the continued growth and success of the IoT ecosystem,” said Hyun Suk Kim,
President of Visual Display Business at Samsung Electronics. “GAIA is a
security solution that will give Samsung customers security and peace of mind
now and in the future.”
GAIA protects consumer’s personal data in three ways. Firstly it
has Secure Zone, a virtual barrier that creates a secure space and protects the
core service operations. A Secure Keypad/Number Pad - the virtual data input
mechanism seen on a TV, is used to safeguard consumers’ personal information
such as credit card and password.
Secondly, GAIA encrypts important data transmitted between the
TV and IoT service servers. GAIA’s built-in anti-malware system detects and
blocks any unauthorized programs that may be used for hacking from running or
making changes to key part of the Smart TV’s OS.
Thirdly, Security level is also strengthened in terms of
hardware. By dividing the Tizen OS into two parts including the main and the
security space, data for each space is secured separately. Also, public key
used for verifying personal information is included in the hardware chip.
Samsung views 2016 as the year the TV will become the center for
Internet of Things (IoT) extensions in the home. As well as being equipped with
GAIA, all 2016 Samsung SUHD TVs will be IoT hub technology
enabled, allowing the TV itself to act as the controller for the entire
home IoT service
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