Housing Huawei’s
largest CMOS sensor yet, the HUAWEI P40 Pro delivers all-day Super Definition
photography with powerful cameras, high performance 5G and cutting-edge design
Huawei
Consumer Business Group (BG) today announced in China the HUAWEI P40 Pro+,
HUAWEI P40 Pro and HUAWEI P40, the new HUAWEI P40 Series flagship smartphones
featuring cutting-edge designs with ground-breaking camera innovations that
radically expand mobile photography and video capture possibilities.
The HUAWEI P40 Series continues the series’ heritage of imaging
excellence. The large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively boost light intake for
enhanced low-light performance, while a new periscope design realises 10x true
optical zoom. The HUAWEI P40 Series is powered by Kirin 990 5G and supports
high-speed 5G and WiFi 6 Plus. The advanced hardware is embedded in a beautiful
and compact enclosure featuring the HUAWEI Quad-curve Overflow Display that
delivers outstanding fluidity and responsiveness.
Richard Yu, CEO of Huawei Consumer BG said: “The HUAWEI P Series
has always been about innovative aesthetics and making premium imaging hardware
accessible, representing the very best of industrial design and technology.
With an outstanding sensor, camera systems that we co-engineered with Leica,
powerful chipset and HUAWEI XD Fusion Engine, the HUAWEI P40 Series exemplifies
our focus and offers an all-day Super Definition experience to help consumers
realise their creative vision.”
Unprecedented design
The HUAWEI P40 Pro and HUAWEI P40 Pro+ are equipped with the HUAWEI
Quad-curve Overflow Display. Inspired by the art of motion, the display takes
on a curved edge on all four sides, creating a shape that is reminiscent of
water on the cusp of overflowing from the rim of a filled cup. The super narrow
bezels and streamlined round corners ensure an ergonomic hold and a near
borderless look, while an enhanced in-screen fingerprint reader offers 30
percent faster biometric authentication.
Available in three glossy glass finishes – Ice White, Deep Sea Blue
and Black – and two innovative refractive matte glass finishes – Blush Gold and
Silver Frost, the HUAWEI P40 Pro and HUAWEI P40 exude classical elegance from
every angle. HUAWEI P40 Pro+ features an exquisite nano-tech ceramic back panel
that is kilned and polished to ensure it stands the test of time with
incredible durability and timeless style. This unique design comes in two
iconic colours: Ceramic White and Ceramic Black.
An all-connected 5G powerhouse
The HUAWEI P40 Series is powered by Kirin 990 5G to deliver integrated
5G connectivity with the most comprehensive 5G band support, robust AI
performance and power efficiency. Display responsiveness and gaming experience
are taken to the next level by the upgraded graphics rendering engine making
the most of the 90Hz panel on the HUAWEI P40 Pro and HUAWEI P40 Pro+. The
160MHz WiFi 6 Plus technology featured in the full line-up offers high-speed
connectivity with support for 2,400Mbps peak theoretical transmission speed.
The industry-leading 40W Wireless HUAWEI SuperCharge is available on the HUAWEI
P40 Pro+ for fast and convenient charging. The chipset is given the thermal
headroom to deliver exceptional performance by the advanced cooling systems,
including the bespoke 4-in-1 SuperCool system in the HUAWEI P40 Pro+.
All-day Super Definition photography
Embedded in the HUAWEI P40 Series is the advanced Ultra Vision Leica
camera system, available in triple-camera, quad-camera and penta-camera
configurations. The HUAWEI P40 delivers outstanding photographic results with
ultra wide-angle, wide-angle and telephoto lenses. The HUAWEI P40 Pro features
an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine
Camera and ToF Camera alongside 50x SuperSensing Zoom. The HUAWEI P40 Pro+ lets
consumers see the unprecedented with the SuperZoom Array, which supports 10x
true optical zoom and 100x maximum digital zoom.
The HUAWEI Ultra Vision Sensor included in the full HUAWEI P40 Series
is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it
supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel
Octa PD AutoFocus for high-speed focus at any time of day, while the HUAWEI XD
Fusion Engine integrates and
processes data from multiple cameras to generate a comprehensive improvement in
picture quality.
HUAWEI P40 Pro brings faraway
subjects up close with 5x optical zoom, 10x hybrid zoom and 50x maximum digital
zoom. For the first time ever, the 5x Optical Telephoto Camera in the HUAWEI
P40 Pro includes a RYYB colour filter array to boost light intake and improve
quality of zoomed shots. HUAWEI P40 Pro+ has a 100x SuperZoom Array with a new
periscope design that reflects light five times, extending the light path by
178 percent to support 10x true optical zoom. The optically stabilised Ultra
Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple
OIS+AIS for vastly improved photo and video stabilisation.
Skin tone and texture are faithfully reproduced by a new
Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boost colour
accuracy by 45 percent. Deep learning algorithms provide real-time portrait
optimisations that enhance lighting and detail. HUAWEI P40 Pro and HUAWEI P40
Pro+ have a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh
reproduction to deliver the same outstanding portrait effects that are
signature to Huawei devices, as well as IR Face Unlock for device unlock even
in low-light conditions. HUAWEI P40 Series also introduces HUAWEI Golden Snap,
which includes AI Best Moment, a new smart photography feature that chooses the
best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection
can do away with unwanted subjects and glare from the frame, allowing users to
easily enhance their images after the fact.
A powerful pocket-sized video camera
The 40MP Ultra Wide Cine Camera in HUAWEI P40 Pro and HUAWEI P40 Pro+
has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor
supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is built into
this camera to support 16-in-1 pixel binning, producing super pixels
that measure 4.48μm to
boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion
video capture.
HUAWEI P40 Series supports real-time Bokeh effects for videos. Similar
to the results of a wide aperture lens, this feature adds progressive Bokeh to
help highlight the main subject of the footage. The telephoto camera can
capture high quality zoom footage as well as 4K time-lapse videos. Directional
Audio Zoom, available on HUAWEI P40 Pro and HUAWEI P40 Pro+, allows users to
zoom in on an audio source and amplify its sound at the same time.
EMUI 10.1 Huawei Share and HUAWEI AppGallery
The EMUI
10.1 operating system introduces a host of new features that enable a richer,
more seamless AI life. Huawei
Share facilitates high-speed file transfer between the smartphone and other
devices such as tablets and PCs. With Huawei Share on the HUAWEI P40 Series,
consumers can stream music to a smart speaker, initiate screen projection and
connect to Wi-Fi by tapping the device[1]
they want to connect to with their phone. New functionality added to the
Multi-screen Collaboration allows users to easily answer video or voice calls hands-free
directly through the PC, and open files and hyperlinks on the smartphone with
native PC applications for enhanced productivity.
Working
in close collaboration with global developers, Huawei offers a wide range of
global and local apps on AppGallery, Huawei’s official app marketplace. Users
can also enjoy a rich library of quality entertainment media on HUAWEI Video,
HUAWEI Music and HUAWEI Reader, with new additions from top content providers
being added on a continuous basis.
Alongside the HUAWEI P40 Series, Huawei also launched the HUAWEI WATCH
GT2e, HUAWEI Sound X and the latest Spring/Summer 2020 HUAWEI X GENTLE MONSTER
Eyewear, further enriching its product portfolio of all-scenario products that
are designed to help consumers live a better digital life.
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