The Pakistan Cricket Board
today announced that TikTok, the leading destination for short form videos,
will be the title sponsor of the historic Test series between Pakistan and
Australia, which commences in Rawalpindi on Friday, 4 March.
This is the first time a
digital entertainment platform has sponsored a bilateral series in Pakistan and
represents an exciting step for both TikTok and PCB, bringing a new kind of
partner for international cricket in the country.
As the title sponsor,
TikTok will provide a place where cricket fans can follow their favourite
cricket content creators, share the best TikTok cricket content, and create
their own special moments, reactions and celebrations around this historic
series with Australia.
Alongside the partnership,
PCB will launch an official TikTok account prior to the series with a mission
to inspire and entertain millions of cricket fans not just in Pakistan but also
around the world with exclusive behind-the-scenes content as well as current
and archival footage.
PCB Chief Executive Faisal
Hasnain: “We have already
established an excellent relationship with TikTok, starting with the HBL
Pakistan Super League 2022. Given that relationship, we are delighted to extend
it further for the historic Pakistan versus Australia Test series, which will
probably be the series of the year.
“This agreement with
TikTok is a further indication of the current good health of Pakistan cricket
and reflects the value and benefit commercial partners see by associating
themselves with our brand.”
Paul Katrib, Head of Brand
Marketing, Middle East, Turkey, Africa and Pakistan at TikTok: “We are delighted to become the title sponsor of this
historic Pakistan-Australia series. After the resounding success of our
partnership with HBL PSL 2022, we want to continue cementing TikTok's position
as the ultimate platform for cricket fandom in Pakistan.
“TikTok has become a place
where people enjoy a new type of experience for sports and cricket, in
particular, as more and more cricket organisations, teams and players jump on
our platform to engage directly with fans. Our Pakistani community on TikTok loves
to celebrate cricket in creative ways, and we can't wait to see how they engage
with all the unmissable content we expect for this historic series against
Australia.”
Meanwhile, the Pakistan
Cricket Board has confirmed ticket prices for the three-Test series match of
which will be played in Rawalpindi (4-8 March), Karachi (12-16 March) and
Lahore (21-25 March).
For the Rawalpindi Test,
only two enclosure categories are available. The PKR500 VIP enclosures comprise
Imran Khan, Javed Akhtar, Javed Miandad and Azhar Mahmood, whereas Premium
enclosures include Shoaib Akhtar, Sohail Tanvir, Miran Bakhsh and Yasir Arafat,
and the price per ticket has been fixed at PKR100.
There will be four
enclosure categories in Karachi and Lahore, the ticket prices are as following:
o General – PKR 100 each
o First Class – PKR 200 each
o Premium – PKR 350 each
o VIP – PKR 500 each
Tickets are now available
online at pcb.bookme.pk as well as from the nearest M&P Courier outlets
from Friday 1100 PKT. All ticket-holders will also have to display their
immunisation certificates and CNIC at the time of entering the venues.
In first phase, the PCB
has released 50 per cent of tickets with further tickets to be made available
online and nearest M&P Courier outlets after further guidance is received
from the National Command and Operation Centre (NCOC).
Enclosure categories:
National Stadium, Karachi
– Fazal Mahmood, Hanif Mohammad, Javed Miandad,
(VIP enclosure), Imran Khan, Quaid, Wasim Akram (Premium enclosure),
Asif Iqbal, Intikhab Alam, Iqbal Qasim, Mohammad Brothers, Nasimul Ghani
(First-Class enclosures), and Majid Khan, Waqar Hasan, Wasim Bari, Zaheer Abbas
(General enclosure)
Gaddafi Stadium, Lahore -
Fazal Mahmood, Imran Khan (VIP enclosure), Rajas and Saeed Anwar (Premium
enclosure), Abdul Qadir, AH Kardar, Javed Miandad and Sarfraz Nawaz
(First-Class enclosure) and Hanif Mohammad, Imtiaz Ahmed, Inzamam-ul-Haq, Majid
Khan, Nazars, Quaid, Saeed Ahmad, Zaheer Abbas (General enclosure).
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