TIKTOK LAUNCHES SAFETY CAMPAIGN TO RAISE AWARENESS OF DANGEROUS CHALLENGES & HOAXES

Online safety video series sees renowned Pakistani celebrities highlight the risks in a real and relatable way

TikTok has launched a safety awareness campaign that aims to reinforce understanding towards the potential dangers associated with digital platforms. The initiative consists of a video series, featuring a selection of Pakistan's most popular celebrities that shed light on the challenges of the digital world, and the importance of positively and safety using the internet.

As part of safety month awareness initiatives and efforts announced by TikTok for February, which included signing a Memorandum of Understanding (MoU) with Zindagi Trust for digital safety awareness, the campaign targets users of the digital platform, spanning various ages and backgrounds, focusing especially on the youth. It mostly focuses on the foundations of safely surfing websites and social media platforms, and the ways to navigate potential dangers on those platforms.

TikTok collaborated with Pakistan cricket legends Wasim Akram (https://www.tiktok.com/@wasimakramlive) and Shoaib Akhtar (https://www.tiktok.com/@shoaib.akhtar100) and renowned actress Aiman Khan (https://www.tiktok.com/@aimankhan.official8) to create awareness for safety related to online challenges. The trio officially joined TikTok and created videos urging the Pakistani TikTok community to STOP, THINK, DECIDE and ACT before sharing and participating in dangerous challenges.

Aiman Khan's message: https://www.tiktok.com/@aimankhan.official8/video/7062307158758673691

Shoaib Akhtar's message: https://www.tiktok.com/@shoaib.akhtar100/video/7062039588646309147

Wasim Akram's message: https://www.tiktok.com/@wasimakramlive/video/7062631573031554331

Earlier this month TikTok announced a change to how its Community Guidelines are structured, highlighting dangerous acts and challenges in a dedicated policy category, so it's even easier for its community to familiarize themselves with these guidelines. The platform is now working to reflect this in its video reporting menu, helping the community to report content that encourages participation in potentially dangerous online challenges.

These steps represent the next phase in TikTok's ongoing commitment to support caregivers, teachers and young people. The platform believes collaboration and transparency will help create an online space that is safe and where creativity and joy can thrive.