The gaming community of Free Fire, one of the most popular mobile games
in Pakistan, has pledged to donate 25000 Kg of rice as humanitarian assistance
to support the people affected by the unprecedented floods in Pakistan.
According to preliminary estimates, 65% of Pakistan's main food crops including
70% of its rice have been swept away during the floods. The rice is expected to
provide immediate relief to around 200,000 people in the most affected
communities.
A call for support was issued to the whole
community through an online event, held inside the game, where each Free Fire
player could donate the virtual tokens that they earned by simply playing the [1] [2] game. Each token collected was equivalent to
100g of rice. This event produced an overwhelming response and ended up
creating a social media movement where users circulated the hashtag
#KheloApnoKayLiay and over 250,000 tokens were generated within just 3 days,
which was equivalent to 25,000 Kg of rice.
This 25,000 kg of rice was then donated to the trusted JDC Foundation to
be distributed to the flood victims in the most adversely affected areas. A
well-known content creator from Free Fire’s Community, Rauf Khalid, otherwise
known as Rufe Bhai,
was present on-site to handover the rice to JDC Foundation: “I am extremely
honoured and proud of how the gaming community has come together to help our
nation in such times. It was amazing to see community members from all over
Pakistan join hands and be able to create this impact. A huge shout out to Free
Fire for helping make all of this possible"
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