Free Fire Pakistan onboard Asim Azhar and Merub Ali to feature together for the first time

 

Free Fire Pakistan have announced the onboarding of Asim Azhar and Merub Ali in their latest collaboration which will feature a new single followed by a music video co-created with Asim Azhar. This collaboration brings about the first published work of the infamous celebrity couple, with the pair featuring together for the first time ever.  Free Fire is the world's leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the Esports revolution in Pakistan.

The track is expected to be released on the special occasion of Eid-ul-Adha this year, with fans eagerly awaiting the first look of the popular couple in the music video. Free Fire Pakistan has previously made some notable collaborations with many big names from Pakistani music industry like Ali Zafar, Young Stunners, Junaid Khan, and Falak Shabir and have gone to add Asim Azhar to that list. More recently Free Fire Pakistan announced cricketing heroes Babar Azam and Shadab Khan as their brand ambassadors for the year.

Commenting on the occasion, Asim Azhar said: “It’s an honour to be collaborating with Free Fire. We’ve often heard how esports is booming globally and I’m glad to join hands with the organisation at the forefront of the esports revolution in Pakistan. Really excited to see what Free Fire Pakistan does next!”

Free Fire Pakistan has recently announced its new flagship national tournament, the Soobai Series that is set to induct new professional esports players into the Pakistan ecosystem, having placed participation restrictions on the top 9 teams from FFPL III. This initiative shall provide more opportunities to players from Free Fire’s evolving community to pursue esports as a profession.

Stay tuned to Free Fire’s social media channels for the latest updates.

Free Fire can be downloaded on both the Apple iOS App and Google Play store.

realme C35 Brings Solid Quality with the TUV Rheinland High Reliability Certification

                

realme’s hottest selling realme C35 comes with an international stamp of quality in the price segment

There are many things you can consider when purchasing a new smartphone: camera performance, display size, design, and many other aspects. However, the most weight in the decision should be given to the quality of the tech that you are purchasing. Purchasing new tech is an investment which is expected to be long-lasting. Performance issues and physical frailty can really dampen the experience of using your new smartphone. The realme brand comes with a long legacy of high quality products. This is why the realme C35 comes with an internationally acclaimed TÜV Rheinland High Reliability Certification which acts as an assurance for realme customers that the product they are about to purchase is durable and worth the investment.

TÜV is a German business consultancy which specializes in certifying compliance with various safety and qualification standards. With over 20,000 employees working in subsidiaries, laboratories, and testing centers across the world, TÜV Rheinland aims to ensure quality and safety for an increasing number of new products and technologies in more new markets. Certificates provided by the international testing body are accredited globally by a variety of national standards organizations. Currently, TÜV Rheinland has issued approximately 23,000 valid certificates for companies worldwide for quality management alone.

The process of getting a product or system certified by TÜV is fairly simple. Working together with TÜV the organization needs to get its product or system tested and audited. Once the product passes the inspection, a product certificate is issued which re-affirms the product has met the required safety and quality criteria. A test mark is also assigned by TÜV which can be used in corporate communication by the organization. Being the blueprint for smartphone quality, realme collaborated with TÜV Rheinland in order to create the Smartphone High-Reliability Certification.

 

TÜV Rheinland and realme worked together to create SOPs that would be used for testing and quality control across realme’s complete range of smartphones. This new certification soon became the quality standard benchmark for smartphone brands in major world markets. The process of gaining a TÜV Rheinland Smartphone High-Reliability Certification involves 23 major tests overall. 10 of these tests relate to daily use scenarios such as wear and tear or drop impact, 7 involve extreme environments such as extreme humidity, extreme temperature, or voltage fluctuation, and 6 tests assess the reliability of the system’s components. When taken together these tests provide a holistic evaluation of the quality of the assessed smartphone.

For realme, smartphone build and performance quality are of paramount importance. The tech-democratizer has developed a 6-stage smartphone design process for how their handsets are designed, developed, and tested. Every step in the process is shadowed by the quality control team who have the authorization to redesign any product from scratch is it does not meet the standards that have been set. Even after all of this rigorous quality testing, the realme C35 comes with additional protection for its screen provided by a layer of Panda Glass coating, giving you added protection against cracks and scratches. The realme C35 isn’t just a durable device, it also has a host of incredible features. Featuring an exciting Glowing Silk Design, an advanced 50MP AI Triple Camera setup, massive 5000mAh, and so much more, the realme C35 delivers superior value and benchmark quality in its price segment. 

 

Taking the smartphone market by storm – Infinix 5 mins charge challenge!

 

Infinix, Pakistan’s highest selling smartphone brand has set up the 5 minutes charge challenge at Hafeez center so that everyone can witness the power of 120 W Hyper Charge. Participants will be able to witness the power of 120W hyper charge that comes with new Infinix NOTE 12 VIP.  They can also take part in interesting challenges & lucky-draws through which they can win Infinix NOTE 12 VIP and other exciting gifts. The exhibition of this new era of technology will take place from 27th-30th June at Hafeez Centre, Lahore.

Amid offering the fastest charge, Infinix has still announced the 5-minute charge challenge against Infinix NOTE 12 VIP’s 120W hyper charge.  People will be able to witness the capability of Infinix technology, by comparing the charging speed of their personal mobiles with the NOTE 12 VIP in a 5-minutes span only. And by doing so, they can simply get a chance to win Infinix NOTE 12 VIP.

In no time, Infinix has emerged as the new trendsetter of style, technology, and engaging activities in Pakistan. The challenge has already astonished the people, also buzzing the mobile market. Buyers, sellers, users, and fans are eager to witness the claim of Infinix NOTE 12 VIP charging from 0 to 100% in 17 minutes.

Other than the 120W hyper charge, Infinix NOTE 12 VIP has a top-notch processor of MediaTek Helio G96 combined with an extended RAM of up to 13 GB, does not make it any less surprise that NOTE 12 VIP is synonymous with efficiency.

In order to witness the power of 120 W hyper charge along with other exciting takeaways, all the tech enthusiast must visit the Infinix experience popup between 27^th – 30^th June at Hafeez Center, Lahore!

The HUAWEI nova 9 - the Trendy Flagship & Camera King Smartphone does more than stun the eyes!

 

Vlog in style with its cool front camera features and recharge battery instantly with HUAWEI SuperCharge

If you have heard the buzz about Huawei’s latest smartphone and you do not know why, read on as we reveal why the HUAWEI nova 9 is the Trendy Flagship & Camera King. With an all-new Colour No. 9 colourway that dazzles your eyes, this smartphone is simply stunning. Armed with a 50MP Ultra Vision Camera, 66W HUAWEI SuperCharge and an array of pioneering cool Super Device and EMUI 12 features. The young, bright and energetic have fallen in love with Huawei’s latest smartphone for solid reasons. Let’s take a look.

A design the oozes a style

The HUAWEI nova 9 comes with a brand new colourway – Colour No. 9. The low-saturation bluish purple finish is created with a new ‘Starry Flash AG Glass’ manufacturing process to produce an out-of-this-world effect. Meanwhile, it is anti-slip, anti-fingerprint and is a joy to glide your fingers across.

At the front side of the phone, there is a 6.57-inch, Original-Colour Curved Display. With support for 120Hz[1] High Refresh Rate, 300Hz touch sampling rate and Full-Path P3 Colour, this display delivers smooth visuals in fine details, reproducing true-to-life content be it for gaming or videos. The incredibly curved screen slides from the centre to both sides just like a waterfall, which offers immersive visuals and a comfortable grip at the same time. Moreover, the HUAWEI nova 9 is sleek with a thickness of only 7.77mm and a weight of approximately 175g[2] only. In terms of industrial design, colourway is always an important factor for the HUAWEI nova Series to showcase its uniqueness and commitment. It also comes with a more iconic Star Orbit Ring camera setup design.

ULTRA Vision Camera system

The HUAWEI nova 9 packs a powerful 50MP Ultra Vision Camera system[3]. Whether you are shooting night photos, panoramas, portraits or close-ups, the HUAWEI nova 9 lets you capture high quality images that are comparable to those taken on pro-grade cameras. The rear camera system includes a 50MP Ultra Vision Camera, an 8MP Ultra Wide Angle Camera, a 2MP Depth Camera and a Macro Camera that lets you capture at as close as 4cm. Both the front and rear cameras support 4K shooting at 30fps, allowing you to express yourself through short videos and vlogs for social media.

The main camera has a large 1/1.56-inch sensor and a RYYB colour filter array with a high light sensitivity. This collects 40 percent more light[4] compared to a standard RGGB sensor, ensuring the utmost clarity on all images, while enabling outstanding low light performance.

Selfie camera innovations

Feeling cute? The HUAWEI nova 9’s 32MP front camera is perfect for selfies, and Portrait Mode will help your selfie-portraits pop with Bokeh Portrait. There are also AI Beauty effects and filters you can use. Selfies never looked so slick.

Meeting the demand for an excellent vlogging experience, the HUAWEI nova 9 is fitted with a 32MP High-Res selfie camera. Similar to the rear camera, it also supports 4K selfie video recording and AIS (AI Image Stabilisation) + Video Stabilisation, allowing you to capture high definition footage as you talk to the camera, as well as the exciting events happening around you. Additionally, thanks to Continuous Front/Rear Recording, you can also switch between the front and rear cameras, allowing you to fluidly capture your story within a single video file. There is also Dual-View Video recording which allows you to showcase your live reaction to events, simultaneously using the front and rear cameras with no editing required or, for when you want to show the big picture and the detail, you can simultaneously capture a close up shot and wide-angle shot at the same time, fun isn’t it?

Power at your fingertips

Considering how much of our daily lives are tied to the smartphone, battery life is perhaps one of the most important thing we have to worry about. After all, no matter how powerful or well designed a smartphone is, it is of little use to us when its battery is depleted. HUAWEI nova 9 packs a large 4300mAh battery[5] that supports 66W HUAWEI SuperCharge[6], enabling it to charge much faster. It takes only 15 minutes to charge to 53% and 38 minutes to 100%[7].

Offering a smart and seamless experience, the trusted, innovative and secure AppGallery comes pre-installed on the HUAWEI nova 9, where you can search for, and download a wide range of high-quality apps.

What do we think?

If what you desire is a smartphone with a trendy and stunning design, a staggering camera setup in addition to innovative selfie video features, a large battery with amazing charging speed and of course visionary features which make using the device a little bit more exciting, then the new Trendy Flagship & Camera King, the HUAWEI nova 9 is your choice!  

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[1] Display supports a maximum refresh rate of 120 Hz. Display refresh rate may vary by app and game.

[2] Actual product dimensions and weight by vary by configuration, manufacturing process and measurement method. For reference only.

[3] Resolution may vary by camera mode. For reference only

[4] Data from Huawei labs

[5] Typical capacity

[6] Supports up to 66W HUAWEI SuperCharge when using the 66W HUAWEI SuperCharge charging kit (may be sold separately)

[7] Charging power may vary by use scenario. For reference only

Leading auto brands showcasing their products at the Pakistan Auto Show

 

All is set to enthral the car lovers and popular auto players to exhibit their innovations at the Pakistan Auto Show 2022 (PAPS-22) at the International Expo Centre, Lahore, on the 29th, 30th, and 31st, July 2022, under the theme "MADE IN PAKISTAN."

The Pakistan Association of Automotive Parts and Accessories Manufacturers, a leading trade body of more than 350 members, is behind this mega event which fascinates the leading auto-players of the auto world.

The well-known official sponsors of this much-awaited mega event, as of now, are MG motors, Indus Motor Company (IMC), Honda Atlas Cars Pakistan Limited (HACPL), Atlas Honda Ltd., (AHL), Al-Haj Automotive (Pvt) Ltd, Pak Suzuki Motor Company Limited (PSMC), and Chevron Pakistan Ltd.

More than 150,000 local visitors show up every year at PAPS to see the renowned companies from Japan, Germany, Korea, China, France, Turkey, Thailand, Taiwan, England, USA, UAE, and Sri Lanka; while over four hundred international visitors, including 150 global buyers and delegations too visit this bustling Auto Show.

The diverse categories of exhibitors include Passenger Cars, Trucks, Buses, Tractors, Rickshaws, Motorcycles, Auto parts Manufacturers, Services providers, Machinery makers, Toolmakers, Antique cars, and Heavy motorbikes, along with related service industries like accessories, tracking & insurance, etc. The Chairman of PAPAAM, Mr Abdur Razzaq Gauhar, stated, "With the exponential growth of auto and related industries in Pakistan, the local consumers and international investors are showing keen interest in the automotive sector." PAAPAM is seeing the growth potential of local industry and, keeping in mind the needs of consumers, provides a platform, Pakistan Auto Show, to display their products to the masses and have B2B and B2G meetings.

The Pakistan Auto Show 2022 (PAPS-22), the country's largest exhibition of the Auto Industry, will take place at the Expo Centre in Lahore on the 29th, 30th, and 31st of July 2022. The 'Pakistan Association of Auto parts and accessories manufacturers  (PAAPAM), representing over 350 large, medium & small auto part industries from all over Pakistan, has taken a noteworthy initiative. The theme of this year's PAPS show is "MADE IN PAKISTAN."

Bagallery marks history by doing the most successful fashion and beauty exhibition in Lahore

       

 

Bagallery Glam Fest successfully hosted Pakistan’s biggest beauty and fashion exhibition over the course of the weekend, closing on a high note on 25^th and 26^th June 2022 at Lahore Expo Center. The response lived up to what organizers were expecting and the event truly gave visitors a one-of-a-kind, seamless shopping experience.

The highlights of the event were; more than 120,000+ visitors, 1.5Mn+ pictures, stories & videos taken and shared, 500+ brands were available for an amazing shopping experience, 10 fashion shows & 6 makeup classes were attended by the audience, and 500+ influencers & celebrities participated.

Mina Salman, Co-Founder of Bagallery, while addressing to the press said that she is delighted to see the turnover of women that came out of their homes to experience the most instagrammable event held in Lahore and she is happy with the progress made by Bagallery over the past few years with the support of the team, partners, and customers.

Salman Sattar, CEO of Bagallery expressed his views on the successful event: “This is the second event we have successfully organized this year, it’s part of our strategy to ensure sustainable growth as the beauty and fashion leader in Pakistan. Glam Fest Lahore gave us an opportunity to reach out to new customers in Lahore as we expanded our operations this year in the region.”

More than 120,000 attendees came together to attend the event and enjoyed multiple activities such as fashion shows, influencer meet-ups, celebrity interactions, makeup classes, skin consultations, hairstyling, food stalls, and much more along with a smooth shopping experience thus, making this two-day event a success.

In a First, realme Products to be Available on Foodpanda

           

realme becomes the first-ever smartphone brand in Pakistan to collaborate with Foodpanda to get their products to realme fans all over the country.

 

In the internet-powered world that we live in today, people have gotten used to quick gratification of their wants and needs whether that be a sandwich for their hungry stomach or the latest smartphone to hit the market. Foodpanda is a dominating figure in the food and grocery delivery sector in Pakistan, allowing you to browse countless restaurants and shops to get your favorite products delivered to your doorstep. Until now, while you could browse through a few tech options, no smartphone brand had a presence on the Q-commerce platform. Recently, realme Pakistan has entered in a strategic partnership with Foodpanda in order to make its products more readily available to potential customers.

 

This new development is great news for fans of the tech democratizer as they can purchase their much-liked realme products from the comfort of their homes and receive their brand new smartphones the very same day. Established in 2018 by Sky Li, realme as a brand has shown a deep understanding of what its consumers want with its range of high value for money smartphones that feature next-level technology at economical prices. The smartphone brand also goes above and beyond to remove barriers for customers to purchase its products through alternate delivery and payment channels such as with this partnership.

 

Through this partnership, realme fans in five major cities across the country including Karachi, Lahore, Islamabad, Faisalabad and Multan will be able to log onto the Foodpanda app and browse through the entire realme catalogue including AIoT. Through the activation of brand stores in different areas, the aim of this partnership is to allow realme fans to purchase their desired products through two alternate payment channels (Cash on Delivery and Online Payment) and receive their products in the staggeringly low time of 30 minutes. This new partnership will act to target product availability area-wise and ensure that areas with high demand of realme products get catered to according to their needs. realme hopes to connect the open market with the massive potential of the q-commerce market in order to create a valuable shopping experience for its loyal fans.

 

This is an exciting time for tech enthusiasts in the country as realme and Foodpanda work together to tear the barriers preventing the adoption of new technology in the country further down. realme has had an eventful year of coveted releases so far in 2022 with the debut of the high value for money 9 series phones (realme 9i and 9 Pro+) as well as the budget-stunner, realme C35. The smartphone brand does not plan to slow down by any means with two to three more phones expected to join the release slate before the year comes to a close. With a commitment to maintaining quality, realme has service centers in major cities across Pakistan so new customers coming through Foodpanda can rest assured that they will be able to avail support from realme if the need arises. Consumers can expect realme products to drop on Foodpanda soon so keep your eyes peeled for realme to make its big debut on the Q-commerce platform.

  

4 cool things the HUAWEI nova 9 offers that will inspire you enjoy life better through technology

  

There is no guessing game, no scouring the web for the latest rumours, no hoping for this and that feature. The cats’ out the bag and you have all the facts you need to make an informed decision. Amongst all the cool smartphones of the year, one out there makes for an incredibly compelling option. It has a great a set of great feature and experience, but what makes it so interesting is that it does not come with a sky-high price tag. That is right – it is the Trendy Flagship & Camera King, the HUAWEI nova 9. Here is a roundup of four reasons why you should be putting the HUAWEI nova 9 on the top of your wish list.

1.       A fantastically gorgeous look

Want to be a show stealer? Just walk in with a HUAWEI nova 9 in hand. Huawei’s latest smartphone lands with an all-new Colour No. 9, which is produced with a Starry Flash AG Glass process that gives it a nice texture as well as anti-fingerprint properties.

Whether you’re someone who prefers the outdoors life and sharing your life’s moments with others, or one who loves spending time at home binging on the latest popular TV shows, the HUAWEI nova 9’s wonderful display won’t disappoint. Measuring 6.57 inches, the 120Hz[1] Original-Colour Curved Display, it is capable of rendering 1.07 billion colours so that everything you see on the display is faithful to the original source. At up to 120Hz, the refresh rate of HUAWEI nova 9 makes the simple task of browsing webpages or simply scrolling on apps a fantastic experience with silky smooth animations. Thanks to its 7.77mm, Ultra-Thin Design and its weight of about 175g[2] making it fit comfortably in your hands. The more powerful camera hardware has a simple design that comes with a “nova” ring emblem that highlights the Star Orbit Ring, which makes it even more recognisable and eye-catching.

2.       50MP Ultra-Vision Quad Camera for next-level photography and videography

Are you aspiring to become the next social media phenomenon? You will want a good camera that is versatile and is always with you. The HUAWEI nova 9 fits the bill to a tee. The Huawei smartphone is equipped with an Ultra Vision AI Quad Camera system, which include 50MP Ultra Vision Main Camera, an 8MP Ultra Wide Angle Camera, a 2MP Depth Camera, and a Macro Camera that lets you capture at as close as 4cm. The rear camera system can support AI High-Res Shot, brilliant low light shots, up to 4K video recording, ultra-wide angle video recording and more.

High resolution aside, this camera system supports some of Huawei’s great photography technology to date, such as the RYYB colour filter array and XD Fusion Engine. The innovative RYYB sensor allows the camera to have 40 percent more light[3] intake than traditional RGGB sensors found in most smartphones today, allowing for more brilliant night shots. Meanwhile, the XD Fusion Engine puts your images through a complex pipeline of processes to enhance the details on your images for a comprehensive quality uplift. These impressive solutions are exclusive to Huawei’s flagship phones, and with the HUAWEI nova 9, you can enjoy them for a more accessible price.

3.       Cool front camera vlogging features!

There is more – the front camera is nothing to scoff at. Fitted with a large 1/2.8-inch sensor, the 32MP selfie camera has all it takes to capture your best looks; it also supports 4K resolution selfie video. Another new feature you can make use of is the Continuous Front/Rear Recording, which lets you take advantage of cameras on both sides to capture both perspectives at once. There is also Dual-View Video recording which allows you to highlight your live reaction to events, simultaneously using the front and rear cameras with no editing required or, for when you want to show the big picture and the detail, you can simultaneously capture a close up shot and wide-angle shot at the same time. The HUAWEI nova 9 lets you record steady videos at all times, so all you need is your creativity to reach social media superstardom.

4.       Battery life that lasts ages and charges super-fast!

When the tank is empty, it does not matter how powerful a smartphone is – a dead phone is just useless! Moreover, when these devices run out of juice, charging them back can take a fair bit of time. HUAWEI nova 9 addresses the battery life and charging issues with a 4300mAh[4] battery and support for 66W HUAWEI SuperCharge[5]. It takes only 15 minutes to charge to 53% and 38 minutes to 100%[6].

Offering a smart and seamless experience, the trusted, innovative and secure AppGallery comes pre-installed on the HUAWEI nova 9, where you can search for, and download a wide range of high-quality apps.

The HUAWEI nova 9 has all the markings of a flagship smartphone: a stunning design with a dreamy colourway, powerful camera, stunning display, formidable performance, and all-day battery. If you are looking for a trendy flagship device that comes with an accessible price tag, look no further than the HUAWEI nova 9.

 

Meta Description: 4 cool things that HUAWEI nova 9 offers that will inspire you to enjoy life better through technology

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[1] Display supports a maximum refresh rate of 120 Hz. Display refresh rate may vary by app and game.

[2] Actual product dimensions and weight by vary by configuration, manufacturing process and measurement method. For reference only.

[3] Data from Huawei labs

[4] Typical capacity

[5] Supports up to 66W HUAWEI SuperCharge when using the 66W HUAWEI SuperCharge charging kit (may be sold separately)

[6] Charging power may vary by use scenario. For reference only 

Saudi Pak Business Council Lauded CBD Punjab, RUDA and other Potential Projects of Punjab

   

Pakistan and Saudi Arabia have renewed their commitment to bolster economic ties in diverse fields including construction, agriculture, livestock and the social sector. This commitment to strengthen economic relations was reiterated in an exclusive meeting organized by the Punjab Board of Investment and Trade in honour of a high-profile Saudi Business Delegation visiting the Province of Punjab.

The Saudi Business Delegation was led by H.E. Mr. Fahad Al Bash followed by the members of the Saudi Business Chamber, while Dr. Javed Ahmed Qazi, Secretary Industries Punjab, Mr. Imran Amin, CEO of Lahore Central Business District Development Authority (LCBDDA) & Ravi Urban Development Authority (RUDA), Mr. Ahmer Malik, CEO Punjab Board of Investment and Trade (PBIT), Mr. Amjad Ali Awan, CEO Punjab Public Private Partnership Authority (PPPPA) and other renowned industry leaders of Punjab were also present on the occasion.

The Province of Punjab has always been a center of attraction for international investors, because of its geographical significance, fertile land, skilled workforce, and state-of-the-art infrastructure, which includes vast web of paved highways and bridges. The present government has always motivated and provided ease of business opportunities to domestic & international investors to participate in bulging the economic arch of Pakistan.

While addressing the session Dr. Ahmed Javed Qazi, Secretary Industries Punjab stated, “The Government is dwelling to facilitate and create an atmosphere of ease for the business community. The social-economic indicators indicate that the canvas of the economic growth of Punjab is massive, and we would like to promote public-private partnerships, B2B and G2G linkages with the Kingdom of Saudi Arabia. All the current economic traits of healthy and easy business are feasible for any international investors”.

CEO, LCBDDA & RUDA, Imran Amin briefed the delegation on the most anticipated first-ever business district of Pakistan, Central Business District Punjab (CBD Punjab) and the most unique project of modern urbanization, Ravi City. He highlighted the potential business opportunities for international and domestic investors and stated, “The infrastructural development is a gateway to success, and we are fortunate enough that the current government has a core focus on infrastructure development of the Province of Punjab.  The Kingdom of Saudi Arabia has always been a close ally of Pakistan in terms of business collaborations and the Saudi business community has always welcomed investment opportunities in Punjab. Our authorities are striving to establish a well-equipped business district and a state-of-the-art new & modern city, meeting all international standards to accelerate the pace of economic development of Punjab. These projects have emerged as a game-changer for the development of the province, and I will request the international and especially the Saudi business community to come forward and unlock avenues for new horizons of Pak-Saudi bilateral business relations’’.

H.E. Mr. Fahad Al Bash, Chairman Saudi-Pak Business Council mentioned in his address that “Saudi and Pakistani business communities are not two separate entities, these are two brothers and this meet-up is a family reunion. Punjab is a land of opportunities with immense potential for growth. I am pleased to know that the people of Punjab are extraordinarily talented and skilled. There are two million Pakistanis working in various fields in Saudi Arabia and playing a pivotal role in Saudi economic development. It is clearly visible in the presentations that the province of Punjab is a room full of possibilities especially projects like the Central Business District and Ravi River Front can be materialized for government to people, government to government and people to people business collaborations for mutual growth of both countries”.

Saudi delegation has shown their keen interest in CBD Punjab & Ravi City, which has already embarked its name in the real estate sector and is developing as a reliable name in the International & domestic business community. Investment in the in areas like commercial, residential, health, tourism and sports are the main catch for economic growth and development of Punjab.

A presentation concerning the overall investment opportunities in Punjab regarding special economic zones, public-private partnership projects, Central Business District Punjab, Ravi Urban Development, Agriculture, IT and energy sectors were displayed to the valued delegation.

Seventeen minutes on charge, all day on the go - Infinix NOTE 12 VIP!

      

Infinix has always been introducing the most stunning smartphones with cutting-edge technology which causes a great stir in the Pakistani market. Till today, it has never failed to fulfill the requirements of its users. Considering the example of newly launched Infinix NOTE 12 VIP, there has been no stone left unturned starting from 33 W hyper charge to Triple Camera setup of 108MP Cinematic lens. This might be the reason why tech enthusiastic are going crazy about the newly launched Infinix NOTE 12 VIP as well.

Infinix NOTE 12 VIP features 120W hyper charger   which fully charges the phone in around 17 minutes only. Allowing users to spend their day hassle free and on the go, it’s 4500 mAh battery provides all day back up under all usage scenarios. In case of Infinix NOTE 12 VIP, housing a big battery does not mean it’s going to be heavy weight. In fact, it’s the thinnest smartphone of all time to acquire 7.88 mm of thickness while featuring ultra-thin aerospace-grade glass fire as well.  There is simply no doubt on why this phone is the talk of the town nowadays.

A huge AMOLED display of 6.7-inch not only makes the display silky-smooth but also enhances the content viewing experience thereby reflecting true colors. With a sharp and efficient 120Hz refresh rate, the display also provides the user with a silky-smooth visual experience and 360Hz touch sampling that instantly synchronizes with every swipe and touch. Especially when combined with an octa core processor such as MediaTek Helio G96, Infinix NOTE 12 ultimately becomes a powerhouse for all kinds of users rather it be avid gamers, working professionals, content creators and on the go users as well.

Infinix NOTE VIP 12 is equipped with a 108MP cinematic camera as well as a 13-megapixel ultra-wide lens and a 2-megapixel depth lens perfect for photography enthusiasts. There is also a 16-megapixel selfie camera which is actually a treat for the selfie lovers as it delivers crisp and clear selfies even in dim light. There’s no doubt this phone has all the latest specs and unique features in one place which are hard to find even in other latest smartphones.

Infinix NOTE 12 VIP is currently available at a discounted price of Rs 53,499 on Xpark. So, it’s better to make the purchase before the stock runs out!

Befiler Becomes an ACCA Approved Employer under Trainee Development – Gold Category

 

Befiler (Pvt.) Ltd is pleased to announce its inclusion to the panel of ACCA’s Approved Employer Network under the Trainee Development – Gold Category. The Association of Chartered Certified Accountants (ACCA) is one of the world's leading professional accountancy body, and Befiler’s inclusion to the panel reflects its commitment to providing the right combination of technical, professional, and ethical skills to the students, affiliates, and members of ACCA. The ACCA Approved Employer Program recognizes and rewards employers’ quality staff training and development, and ensures the highest professional standards for both the employers and the students/employees. Befiler is proud to have a substantial representation of ACCA students, affiliates, and members working with it under various departments including leadership positions.

Befiler hosted a ceremony at its Head Office in Karachi to commemorate the milestone, which was attended by the leadership of Befiler and ACCA. Speaking at the occasion, Syed Asad Ali Shah, Chairman – Befiler, said “The success of Befiler was dependent on the quality of technical and professional resources and recognized the contribution of ACCA in providing business-relevant qualification, which enabled them in building the ability and ambition in them that eventually lead to their success”.

Akbar Tejani, CEO – Befiler, said “The partnership with ACCA would help Befiler in attracting and retaining the best available talent in the field of Accounting, Finance, and Taxation. At Befiler, we have a strategic mindset for developing our accounting and business capabilities which benefits our customers, team members, and other related communities.”

Assad Hameed Khan, Head of ACCA Pakistan, shared his thoughts “It is exciting to see startups such as Befiler that are impact driven. ACCA is looking forward to all the opportunities that will come into inception as a result of this partnership”.

Mr. Taimur Beiram Khan, Head of Business Development South – ACCA Pakistan, speaking at the occasion said that he was excited to welcome Befiler (Pvt.) Limited to its global network of approved employers. He added that, “ACCA was proud to have partnered with Befiler and we are fully committed to support Befiler in promoting the national cause by promoting tax filing awareness in Pakistan, and more particularly among the ACCA fraternity.” 

 

Bagallery to host yet again Pakistan’s biggest fashion & beauty Expo in Lahore

   

After the success of GlamFest in Karachi, Pakistan’s biggest beauty & fashion online retail brand; Bagallery, is back with GlamFest Lahore. Well equipped with experience and focus, this growing company is yet again setting a new bar of excellence by challenging the status quo with one of its kind, Pakistan’s biggest beauty and fashion exhibition on 25th and 26th June in Expo Centre Lahore. Bagallery’s co-founder, Mina Salman, and CEO, Salman Sattar, will be leading from the front with a team of over 150 people to set new records.

Pakistan’s hot favorite celebrities such as Hania Amir will be meeting their fans and press at the red carpet event.

Bagallery is committed to give its customer base in Punjab an unforgettable experience at the most instagrammable event in Pakistan. Attendees will have access to more than 500 brands at the exhibition, including some of the biggest beauty and fashion local and international brands. Moreover, visitors will also be able to enjoy fashion shows, influencer meet-ups, celebrity interactions, make-up classes, skin consultations, hair styling, food stalls, and much more with a smooth shopping experience at this two-day event.

Bagallery has over 30,000+ products with 2000+ registered brands to provide the best variety in fashion and beauty products in Pakistan. To cater the needs of the visitors, Bagallery promises to provide frictionless customer service and experience at the event. 

“An Import Ban on CBU Condition Smartphones Will Boost the Local Assembly of Smartphones in Pakistan” – Syed Mashood Hassan, Country Director, realme Pakistan

            

The Country Director of realme Pakistan sees the CBU import ban as being beneficial for smartphone manufacturers in Pakistan

 

Increased taxation on the import of mobile phone parts was recently announced in Pakistan. The policies that authorities had been enforcing previously encouraged the import of mobile phone parts by granting relief from import taxation to smartphone businesses. This resulted in an influx of smartphone / technology brands setting up local manufacturing plants in the country including realme, the popular Chinese technology brand which opened its assembly plant earlier this year. All of this increased market activity was instrumental in increasing the overall market share of the smartphone market up to USD 250 million and creating a plethora of jobs for the local population.

 

With inflation on the rise, the government is taking necessary measures to try and remedy the situation. The increased taxes being set are dependent on the phone’s price bracket with the tax increasing proportionally to the price range. realme Pakistan has had a great year so far with the launch of its realme 9 series, the realme 9i and 9 Pro+, as well as the latest budget C series handset, the realme C35.

 

realme Pakistan’s Country Director, Syed Mashood Hassan shed light on the recent changes happening in the smartphone industry and discussed how increased taxation will affect the state of the smartphone market. According to Syed Mashood, the increased taxation on imports of mobile phone parts will have an effect across the smartphone market as well as consumers. Unfortunately, the end users will have to bear the brunt of this policy change. However, realme fans need not worry as the tech democratizer stays true to its promise of delivering high-end tech in an affordable package and is working hard to ensure its products stay affordable for consumers.

Users that are on the fringes of the premium segment might abandon the segment and trickle down into the mid-range and budget smartphone segments due to the increased burden of costs. This is an opportunity that can prove to be beneficial for realme as users who were more acquainted with premium-priced brands will start to look towards high value for money brands like realme that can deliver similar specifications at a slightly lower price point.

 

In the past few months, the value of USD is frequently appreciating in comparison to the Pakistani Rupee (PKR). This has had a devastating effect on the buying power of consumers in Pakistan as goods and services are becoming more expensive without an adjustment in income to balance it out. realme is doing its best to maintain the buying power of consumers by offering alternative channels to purchase its products.

 

The tech democratizer has collaborated with Bank Alfalah and other offline channels in order to offer its customers the Buy Now, Pay Later (BNPL) facility which allows customers to purchase a smartphone with delayed payment. Alternatively, realme is offering increased support to its other partners that offer the facility to purchase their products on an installment basis. realme’s goal is to minimize the effect on the buying power of consumers and allow them to purchase their products at a markup of 0%.

realme’s progress in the last quarter has been on the rise, increasing 45% with respect to sales since January 2022 and garnering a great response from customers especially after the launch of the realme C35 and they plan to continue to go strong in the latter half of 2022. The brand’s focus will be on releasing three to four new smartphones with 4GB / 128GB and 6GB / 128GB specifications for its Gen-Z audience. In August this year, the incredibly exciting realme Fan Fest 2022 will be taking place. Syed Mashood hopes that it will be a fun-filled event for loving realme fans and give the skeptics who have not had an experience with the realme brand a chance to experience their products and fall in love with realme as well. Recently across the border, our neighboring country opened the world’s first realme Global Flagship Store. With realme’s trajectory of growth so far, realme Pakistan is eager to follow in their footsteps so realme fans can enjoy the ultimate realme experience. 

The reduction of consumer buying power can definitely prove challenging for smartphone manufacturers in Pakistan but it is not a challenge that cannot be overcome. It is important for brands to adapt to changing situations and facilitate their consumers wherever possible. realme Pakistan will strive to continue its commitment to provide superior value to its consumers and do what it can to lift the burden off the buyers in the market.

Accountancy is vital for global economies to advance into the future

  

The role of the accountancy profession can play a role in shaping a better world for the future.

These are turbulent times, with the tragedy unfolding in Ukraine remining us that peace and security are precious commodities. The devastating humanitarian crisis and fall out from the conflict heightens the challenges the global economy was already facing from the Covid-19 pandemic.

Yet whilst no one profession can solve for all the challenges global society faces, they can each play their part and contribute to helping make the world a better place for the future in different ways.

ACCA (the Association of Chartered Certified Accountants) has released a new report providing an overview of the contribution the profession could make in transforming the world for the better. It identifies seven core areas of focus, as well as sharing case studies and stories - bringing to life why the accountancy profession matters, and why it remains integral in helping economies and wider society to advance in the future.

·         Building resilient economies for the future including the role of accountancy in emerging economies, capacity building, driving financial literacy and helping address corruption.

·         Developing the talent of tomorrow helping cultivate a new generation with financial skills in the workplace, delivering world class business and financial education and contributing to diversity and equality.

·         Driving sustainable business with professional accountants in whatever role they perform as being essential in helping organisations create long term value and delivering accountability and transparency across business.

·         Advancing standards and regulation – the role the profession plays in future regulatory reform, working to develop regulation and standards that are the bedrock of trust in capital markets and that help the world respond to major societal and environmental challenges.

·         Transforming the public sector – accountancy at the centre of public sector change, helping deliver the right sorts of policy and spending decisions and transforming public financial management to create a more digital, green and inclusive future across global society.

·         Supporting entrepreneurial growth with accountancy as a foundational pillar at the heart of the future entrepreneurial economy, with smaller accountancy firms as the trusted advisers offering innovative and technology-led services to support local business growth.

·         Strengthening ethics and trust with the profession helping restore and strengthen trust in business, government and other institutions. Serving the public interest and driving enhanced corporate governance standards to increase stakeholder confidence in organisations.

ACCA’s chief executive, Helen Brand, says:

‘In these difficult times, this report looks ahead and considers the priorities facing the accountancy profession in helping create a better tomorrow. By sharing stories and examples across the profession, we also seek to strike a cautious yet prevailing note of hope for the future, showcasing the role of accountancy, and the positive contribution accountants can make in forging a new path to a better destination for global society’.

Jamie Lyon, report author and Head of Business Management at ACCA says “

We have a responsibility to future generations to ensure they inherit a better world. As this report demonstrates, the accountancy profession can play a vital role in this, helping deliver a more equitable, green and inclusive world for the future”.