According to the worldwide
survey in 2014, Huawei brand awareness from 52% to 65% has been nearly
two-thirds of global consumer awareness. At the same time, Huawei brand net
value increased to 43% is recommended, which means that 43% of Huawei's mobile
phone users are used to recommend to the people around Huawei cell phone,
Huawei brand experience to bring consumers improved significantly, making
Huawei product reputation.
In this excellent situation,
Huawei launched in 2015, a new flagship - Huawei P8 in London which is now also
available in Pakistan market. Recently, Huawei P8 broke the news about the
endless speculation on kinds of information, whether it is an industry, or
consumers zeroed in on this flagship product. Huawei reason for the rapid growth
of the past few years the reputation, win focus, its "quality
strategy" are not unrelated.
Overweight high-end boutique
brand strategy
In early 2013, Huawei launched
a full line of the brand concept Make it Possible (rows practice words),
consumer demand for product development, to create a mobile phone quality, thus
Huawei cell phone began constructing quality strategy, such as Huawei P6,
Huawei P7, Huawei mate7 etc. The products are distinguished for the quality of
the strategy, it is also due to the implementation of quality strategy, which
began from the low-end market, and Huawei gradually shift to high-end market
penetration.
Huawei's 2014 sales data from
the point of view, high-end smart phone shipments accounted for a substantial
rise, reaching 18%. Where the annual flagship Huawei P7 listed six months over
4 million units shipped worldwide, Mate7 are fanatical pursuit of global
high-end business people, retailers increase sales still in short supply,
listing three months shipped 200 million units.
You can see, along with
high-end models of the world's best -selling, Huawei brand awareness continues
to rise, the domestic mobile phone brand in high-profile, low-price shopping
but also because of the image quality strategy pursued by Huawei and change.
Quality strategy stems from
profound technical strength:
Huawei’s quality strategy is
the maximum support force from Huawei profound technical strength. World
Intellectual Property Organization (WIPO) recently released the latest report
shows that according to the international patent applications last year, Huawei
ranked first. According to media reports, only in the past year, Huawei's R
& D investment reached 40.8 billion yuan, accounting for 14% of corporate
revenue.
Huawei's R & D strength is
the most direct manifestation of the Hass chip. The outside world has long been
rumored, the latest development of the Hass unicorn over 935 eight -core CPU
Huawei's cutting-edge technology, this crystallization, probably the blessing
over Huawei P8, this rumor to make the new performance boost even more worth
the wait. We can see, enhance R & D strength, has become a driving force of
Huawei smart phones, to ensure the smooth implementation of the Huawei brand
strategy.
Under the guidance of quality
strategy, Huawei's leading product for users seeking the ultimate experience,
to be reflected in Huawei P6, P7 and Mate7 other fine mobile products, these
products sought by consumers worldwide, Huawei brand up market the initiative
to form a good start.
Huawei P6, P7 and Mate7 other
high-end mobile phones in the global market demand, so that Huawei
"quality strategy" beginning to bear results. Through these strong
market response quality mobile brings, Huawei cell phone brand to a whole new
height, even confrontation with the international giants, can rival.
Insiders pointed out that, in
2015, Huawei are strategic lay out; Huawei P8 is undoubtedly the most important
of a piece. P8 unlisted Huawei has gained such a high degree of attention,
illustrates the high degree of consumer recognition of Huawei's mobile phones,
also shows that Huawei's high-end market, brand influence is gradually
increasing. Huawei deep technical strength of support, we believe that the
upcoming P8 Huawei will also deliver the goods to the strong
Performance and application
bring quality experience, the Huawei brand strategy to a new height, to conquer
the world's consumers.
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