Following the launch of the Gaming Growth Lab
in Pakistan last year, Google announced today that it has opened the first-ever
App Growth Lab in Pakistan. The latter is a four-month program designed to
identify high-potential app developers, studios and companies that are looking
to accelerate and grow their businesses. The launch represents Google's
commitment to help grow Pakistan’s app industry locally and globally.
With
intensive education and support phases, the program will allow app developers
to learn
from Google experts in areas such as, Ads, AdMob, Firebase, gTech, and Play as
well as Industry leaders.
Farhan S. Qureshi, Google's Regional Director
for Pakistan, Bangladesh, and Sri Lanka, said, "Today, we are proud to
announce the launch of App Growth Lab to support up-and-coming local developers
and help them expand their offerings to an international audience. The project demonstrates Google's
dedication to support the sustainable growth of the developer ecosystem in the
country. Through our ongoing efforts, we hope to support Pakistani
developers in their pursuit of creating great applications for the world.”
The App Growth Lab program is based on four
core pillars:
●
Build: Uncover the
global app and gaming opportunity to understand different levers to set the
all-round strategy for your company
●
Develop: Bring a
user-centric mindset to app and game product development and leverage
best-in-class technology to set your app up for long-term success
●
Launch: Uncover
strategies to win the launch, set up monetization models, and maximize Google's
tools for data to achieve measurable growth
● Scale: Knowledge of opening your app to the world by leveraging market and platform diversification strategies.
Saad Hameed, CEO of Game District, shared,
“The Gaming Growth Lab Pakistan 2022 was indeed one of the most insightful
programs that we have attended so far in Game District. We have learnt a lot of
information covering all the domains of the mobile gaming industry, from basics
to advance. We have optimized our games' performance by implementing all the
intuitive knowledge that we learnt from this program.”
The
program will commence in June and run for four months. Interested
organizations, app and development studios may apply till May 22, 2023. For more
information, visit goo.gle/agl2023_pk
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