COTTON USA Shines at Paris Trade Shows

While continuing to showcase its “Love My Cotton” global advertising campaign, COTTON USA delivered U.S. cotton sourcing assistance to major apparel industry players at the Texworld and Première Vision trade shows in Paris.

COTTON USA exhibited with Supima at Texworld and jointly exhibited with Cotton Incorporated at Première Vision. The shows – representing the largest combined exhibition of the world’s apparel manufacturers – provided a venue for COTTON USA to promote U.S. cotton and its global marketing and licensing program.Four companies from different countries expressed interest in becoming COTTON USA licensees. Additionally, 24 COTTON USA-licensed mills from China, Hong Kong, Indonesia, Korea, Pakistan, Thailand and Turkey displayed their products at Texworld.In addition to sourcing support and COTTON USA licensing, the booth also supplied information on the Cotton LEADS™ program and global developments in the cotton and apparel sectors. Various segments of the cotton textile supply chain met at the booths, and COTTON USA helped buyers and manufacturers looking for cotton garments and cotton yarn suppliers to identify new business contacts.International brands and retailers visited the booths, including: Marks and Spencer, Gerry Weber and Original Marines. COTTON USA and Supima were also honored to receive the visit of USDA FAS Counselor Mr. David Salmon and FAS Agricultural Marketing Assistant Mr. Laurent Journo. Additionally COTTON USA welcomed His Excellency M. Shahidul Islam (The Ambassador of Bangladesh in France) at its booth, and also held a meeting with His Excellency Ghalib Iqbal (The Ambassador of Pakistan in France).

Approximately 75,950 visitors from 120 countries attended both fairs, with a total of 2,869 exhibitors from more than 60 countries.