Samsung Electronics Co., Ltd. today
demonstrated how it is taking the Internet of Things (IoT) from vision to
reality, using its IFA 2015 press conference in Berlin to showcase a range of
new connected devices and IoT services. Samsung’s latest contributions to the
rapidly growing IoT ecosystem are deeply rooted in the company’s core
philosophy for IoT: openness, cross-industry collaboration and – most
importantly - a human-centric approach.
“For Samsung, IFA 2015 is all about the
Internet of Things. We are certain that IoT will revolutionize the world of
consumer electronics, and this is our opportunity to update you on how far we
have come in just a year,” said
Dr W.P. Hong, Chief Marketing Officer for Samsung Electronics. “Every year,
Samsung sells more than 300 million products to European consumers. Today, our
products are used by 85 million Europeans - at home, and increasingly at work.
No organization is better placed to ensure that the latest industrial
revolution is driven not by technology, but by people’s expectations. Our
vision is of an IoT that’s ‘In Sync With Life’, that’s an IoT for you.”
To get a sneak peek of
the infinite possibilities of IoT, visit Samsung’s IoT zone at the center of
Samsung’s stand in the CityCube at Messe Berlin, which was created in
collaboration with renowned architect Feruccio Laviani.
Samsung SmartThings Hub, with ‘Smart Home
Monitor’ Solution
Samsung SmartThings launched a new line-up of
more powerful and easier to use IoT devices, and is taking them global.
Alex Hawkinson, the founder and CEO of
SmartThings, said that for the Internet of Things to succeed, IoT devices must
to be extremely user-friendly, while also giving consumers the ability to
customize and seamlessly access tools that offer peace of mind when they’re
away from home. The new Samsung SmartThings Hub, sensors and updated mobile
app, launch in the United States today, in the United Kingdom next week, and
will roll out across Europe in 2016.
The new Samsung SmartThings Hub has a more
powerful processor that enables video monitoring, and includes a battery backup
that lasts up to 10 hours in case of a power outage. Balancing privacy with
security, the video monitoring capability allows people to access a livestream
at any time, yet only records video when an unexpected event, such as motion by
the front door, is detected.
SmartThings is also introducing a new solution
called ‘Smart Home Monitor’ which provides unified access and control against
intrusion, smoke and fire, leaks and floods, and other common household issues
by delivering real-time notifications and video clips from multiple cameras via
the SmartThings app.
Personalized Well-Being with Samsung
SleepSense
A good night’s sleep
is one of the most important factors for a healthy life, and Samsung SleepSense
helps consumers to better understand and manage their sleep. The sensor is a
flat disk, and simply by placing it under a bed’s mattress, it provides
contactless monitoring of a person’s heart and respiratory rate including
movements during sleep.
The SleepSense is a
connected device that helps create the best environment for falling and staying
asleep. It connects to Samsung appliances as well as third party IoT devices;
for example, when the user falls asleep, the application will automatically
turn off the television, and adjust the heating or air conditioning for a
perfect sleep environment.
Based on SleepSense’s
daily sleep scores and reports, which can be seen on the user’s smartphone, the
application provides expert advice and recommendations, taking into account
each individual’s metabolism – the result of a collaboration with Dr. Christos
Mantzoros from Harvard
Medical School
Expanding the UHD
Ecosystem with Key Content and Partners
Samsung is committed
to expanding the UHD ecosystem by partnering with companies including Amazon,
Netflix, Wuaki, Chili, Strefa VoD, Videoland, and Videoload, as well as
regional broadcast partners across Europe, including Canal Plus, British
Telecom (BT) and HD+, who are all vital for creating and delivering UHD content
to a global consumer base.
Through these
partnerships with global leaders in the UHD space, Samsung is bringing commercial
UHD broadcasting to market, so users can enjoy their favorite shows and
programs in the premium picture quality they desire.
Samsung also has
partnered with Gamefly to launch Gamefly Streaming – a subscription service
that brings the world’s favorite games into peoples’ living rooms – without the
need for consoles, cables or discs. Gamefly works by streaming popular titles
over the Internet, with games including Batman: Arkham Origins, Lego Batman 3,
GRID 2 and HITMAN Absolution – all available directly on Samsung Smart TVs.
Elevating the Viewing
Experience
Samsung’s No. 1
commitment is to provide users with TVs that produce the ultimate viewing
experience. Samsung’s SUHD TVs are capable of displaying High Dynamic Range
(HDR) picture quality, which showcases greater contrast, brighter colors,
intricate shadow detail and distinct highlights. Overall, the picture appears
more vivid and authentic than ever before.
Owners of Samsung TVs can celebrate that their
TVs are the first on the market that support the new HDMI 2.0a specification,
which enables the transmission of HDR metadata across external HDR-compatible
sources. The software update provides SUHD TV owners with the most lifelike
picture quality available today. This firmware update is set to broaden the
spectrum of HDR content available for consumers, as well as set an entirely new
standard for the TV and entertainment industry at large.
Furthermore, customers can enjoy this superior
picture quality on Samsung’s range of curved televisions, which provide a
true-to-life viewing experience paired with sleek design that fits seamlessly
in their homes. Customers can choose from 28 amazing Curved SUHD TVs – ranging
in size from 48-inch to 105-inch.
To further provide consumers with more options
to consume their favorite UHD content, Samsung is introducing the new Ultra HD
Blu-ray Player which supports UHD Blu-ray disc playback. The player, which is capable of
providing four times the resolution and 64 times higher color expression
compared to standard Blu-ray, is capable of upscaling content to provide UHD
resolution for any disc. Additionally the 4K streaming services are available.
The Ultra HD Blu-ray Player features a sleek, curved design—matching perfectly
with Samsung Curved SUHD TVs.
Samsung AddWash – a
Washing Machine that’s Clever and Connected
Samsung WW8500 AddWash is the world’s first
washing machine that allows consumers to add laundry at any point of the wash
cycle, thanks to its innovative ‘Add Door’. A simple press of the pause button
stops the spinning drum, and makes it possible to add laundry to the wash,
whether it’s a uniform that needs to be ready for soccer practicetomorrow or a
sweater or even a jeans that did not make it to the laundry pile. AddWash also
provides a new level of care for delicate hand-wash only fabrics because they
can now be added right at the start of the rinse cycle.
AddWash is also a
connected washing machine that works with both Android and iOS devices,
enabling consumers to remotely monitor and operate the machine as well as
receive a range of notifications straight to their smartphone. The new WW8500
Add Wash helps consumers get faster and better laundry results thanks to its
SuperSpeed cycle, which can wash a normal load in less than an hour. It also
features SuperSpray, which uses a jet of water to rinse detergent more
effectively. The improved ecobubble™ function creates thicker bubbles that
intensely penetrate fabrics 40 times faster than the usual mix of water and
soap, delivering exceptional washing results even in cold water.
Collaborations with BMW and Volkswagen
Samsung sees cars as
an important part of the emerging IoT ecosystem, and is working with several
leading car makers to innovate in the automotive space.
Samsung SmartThings
will soon integrate with BMW cars by displaying notifications from the
SmartThings Hub directly on the dashboard. In turn, the SmartThings app makes
it possible to check the technical status of your BMW, and even lock and unlock
it remotely.
Samsung also announced
details of its partnership with Volkswagen, which will offer drivers a
seamlessly connected car experience, through Car Mode for Galaxy, an app that
adds value to the driving experience powered by MirrorLinkTM, an
industry-leading standard for car connectivity.Car Mode for Galaxy, controlled
by both touch and voice powered by S-Voice, lets you take calls easily and
safely, listen to your favorite playlist, or get directions to your destination
; it even reads you incoming text messages out loud. Users can enjoy all the
features through Car Mode for Galaxy mobile app even in a car without mirroring
functionality.
The Volkswagen
partnership also integrates the Volkswagen Car-Net e-Remote app. The app
connects the new Samsung Gear S2 with a range of Volkswagen vehicles, enabling seamless interaction right from your
wrist. Whether locating where you parked your car, turning on the air
conditioning before you return to your car on a hot day, or managing the
battery levels of your electric Volkswagen car, Samsung and Volkswagen take the link between automobiles and wearables to a new
level.
“At the heart of all Samsung’s IoT
innovations,” said Dr W.P. Hong, “is our long-standing approach of researching
and observing people’s daily lives, and looking beyond the obvious to find
innovative ways of enriching them, by turning everyday moments into enjoyable
experiences. This philosophy will not change as we lead the way to a smarter,
more connected, and more human future for us all.”
Samsung at IFA 2015
Samsung will be
exhibiting at IFA 2015 from September 4-9, 2015, based in the
CityCube at Messe Berlin.
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