Samsung Electronics will display CEA 4K Ultra HD logos on all 2015 UHD TVs

Samsung Electronics Co., Ltd., announced that all of the 2015 UHD TV models, encompassing Series 9 to Series 6 models, qualify for, and will display, the 4K Ultra HD logos developed by the U.S. Consumer Electronics Association (CEA).

The CEA logos are only eligible to be used on UHD TVs that satisfy the highest level of picture quality defined by CEA. This definition distinguishes true 4K UHD TV models from other models employing a kind of RGBW pixel structure.

Samsung will continue to work to raise awareness of the benefits of UHD TV including the CEA definition. Samsung’s UHD TV products are also currently compliant with the UHD TV definition established by Digital Europe (DE), recognized in Europe as the official definition for true UHD products. Consumers worldwide should look for these logos on packaging at retail to determine quality of the UHD TV models.

“We are always striving to give consumers the most breathtaking and immersive viewing experience possible, so we are very pleased that both Digital Europe (DE) and the Consumer Electronics Association (CEA) have now acknowledged the premium picture quality of Samsung UHD TVs,” said Young Lak Jung, Vice President of the Visual Display Business at Samsung Electronics. “These UHD TV definitions are important, because they help to reduce confusion for consumers searching the market for a new, cutting edge 4K UHD TV. We will continue to work with our key partners, such as the CEA and DE, to ensure clear performance and purchase standards are available, as the demand for UHD TVs continues to grow.”

The UHD definitions established by CEA require that pixels, the smallest unit constituting a display, must be capable of producing the full range of colors. Certain TVs, which employ RGBW pixel configurations, do not meet the CEA requirements for UHD TVs due to the limitations on pixel colors. The white sub-pixels that are mixed among the red, green, and blue sub-pixels in RGBW panels restrict and limit the color palate a TV is capable of showing, while diluting the overall picture quality by affecting clarity, brightness and sharpness.

Additional requirements for UHD TVs based on CEA’s definitions include: over 8M active pixels, with at least 3,840 horizontally and at least 2,160 vertically; at least one HDMI input supporting 3,840 x 2,160 native content at 24p, 30p and 60p frames per second; a minimum color bit depth of 8 bits; etc.

The CEA has members more than 2,000 companies from the consumer technology industry throughout the U.S. The CEA also sponsors the world’s largest consumer electronics trade show, International CES, which hosted more than 170,000 attendees and 3,631 exhibitors in 2015.